Dell transforms AI PC portfolio for anywhere productivity
Dell has unveiled a new AI PC portfolio with three distinct product categories: Dell (for play, school, work), Dell Pro (professional productivity), and Dell Pro Max (maximum performance). The lineup features Intel Core Ultra and AMD Ryzen processors with integrated NPUs for enhanced AI capabilities.
The Dell Pro series introduces lightweight laptops with up to 21.2 hours battery life and 3.5 times faster AI performance than previous generations. Notable models include the Dell Pro 13/14 Premium with Tandem OLED display and the Dell Pro Plus series available in 13-, 14-, and 16-inch sizes.
The Dell Pro Max series targets high-performance computing needs with support for NVIDIA RTX graphics and AMD Threadripper processors. The company emphasizes sustainability with modular USB-C ports, recycled materials, and reduced cobalt usage in batteries. New models feature enhanced battery life, thinner profiles, and integrated AI capabilities for improved productivity.
Dell ha presentato un nuovo portafoglio di PC AI con tre categorie di prodotto distinte: Dell (per gioco, scuola, lavoro), Dell Pro (produttività professionale) e Dell Pro Max (massima prestazione). La gamma è dotata di processori Intel Core Ultra e AMD Ryzen con NPU integrate per capacità AI potenziate.
La serie Dell Pro introduce laptop leggeri con una durata della batteria fino a 21,2 ore e prestazioni AI 3,5 volte più veloci rispetto alle generazioni precedenti. I modelli più notevoli includono il Dell Pro 13/14 Premium con display OLED Tandem e la serie Dell Pro Plus disponibile nelle dimensioni da 13, 14 e 16 pollici.
La serie Dell Pro Max si rivolge a esigenze di calcolo ad alte prestazioni con supporto per grafica NVIDIA RTX e processori AMD Threadripper. L'azienda sottolinea la sostenibilità con porte USB-C modulari, materiali riciclati e un uso ridotto di cobalto nelle batterie. I nuovi modelli presentano una migliore durata della batteria, profili più sottili e capacità AI integrate per migliorare la produttività.
Dell ha presentado un nuevo portafolio de PC AI con tres categorías de productos distintas: Dell (para jugar, estudiar, trabajar), Dell Pro (productividad profesional) y Dell Pro Max (máximo rendimiento). La línea cuenta con procesadores Intel Core Ultra y AMD Ryzen con NPU integradas para capacidades de IA mejoradas.
La serie Dell Pro introduce laptops ligeros con una duración de batería de hasta 21,2 horas y un rendimiento de IA 3.5 veces más rápido que las generaciones anteriores. Modelos destacados incluyen el Dell Pro 13/14 Premium con pantalla OLED Tandem y la serie Dell Pro Plus disponible en tamaños de 13, 14 y 16 pulgadas.
La serie Dell Pro Max está dirigida a necesidades de computación de alto rendimiento con soporte para gráficos NVIDIA RTX y procesadores AMD Threadripper. La empresa enfatiza la sostenibilidad con puertos USB-C modulares, materiales reciclados y un uso reducido de cobalto en baterías. Los nuevos modelos cuentan con una duración de batería mejorada, perfiles más delgados y capacidades de IA integradas para mejorar la productividad.
Dell는 플레이, 학교, 작업을 위한 Dell, 전문 생산성을 위한 Dell Pro, 최대 성능을 위한 Dell Pro Max의 세 가지 독립적인 제품 카테고리를 포함한 새로운 AI PC 포트폴리오를 공개했습니다. 이 라인업은 향상된 AI 기능을 위한 통합 NPU가 포함된 Intel Core Ultra 및 AMD Ryzen 프로세서를 특징으로 합니다.
Dell Pro 시리즈는 이전 세대보다 3.5배 빠른 AI 성능과 최대 21.2시간의 배터리 수명을 제공하는 경량 노트북을 선보입니다. 주목할 만한 모델에는 Tandem OLED 디스플레이를 장착한 Dell Pro 13/14 Premium과 13인치, 14인치, 16인치 크기로 제공되는 Dell Pro Plus 시리즈가 포함됩니다.
Dell Pro Max 시리즈는 NVIDIA RTX 그래픽 및 AMD Threadripper 프로세서를 지원하여 고성능 컴퓨팅 요구 사항을 충족합니다. 이 회사는 모듈식 USB-C 포트, 재활용된 소재 및 배터리에서의 코발트 사용 감소를 통해 지속 가능성을 강조합니다. 새로운 모델은 개선된 배터리 수명, 얇은 프로필 및 생산성을 향상시키기 위한 통합 AI 기능을 갖추고 있습니다.
Dell a dévoilé un nouveau portefeuille de PC AI avec trois catégories de produits distinctes : Dell (pour jouer, étudier, travailler), Dell Pro (productivité professionnelle) et Dell Pro Max (performance maximale). La gamme est équipée de processeurs Intel Core Ultra et AMD Ryzen avec des NPU intégrées pour des capacités AI améliorées.
La série Dell Pro introduit des ordinateurs portables légers offrant jusqu'à 21,2 heures d'autonomie et une performance AI 3,5 fois plus rapide que les générations précédentes. Les modèles notables incluent le Dell Pro 13/14 Premium avec écran OLED Tandem et la série Dell Pro Plus disponible en tailles de 13, 14 et 16 pouces.
La série Dell Pro Max cible les besoins de calcul haute performance avec un support pour les graphiques NVIDIA RTX et les processeurs AMD Threadripper. L'entreprise met l'accent sur la durabilité avec des ports USB-C modulaires, des matériaux recyclés et une réduction de l'utilisation de cobalt dans les batteries. Les nouveaux modèles présentent une durée de vie de batterie améliorée, des profils plus fins et des capacités AI intégrées pour améliorer la productivité.
Dell hat ein neues AI-PC-Portfolio mit drei unterschiedlichen Produktkategorien vorgestellt: Dell (zum Spielen, Lernen, Arbeiten), Dell Pro (professionelle Produktivität) und Dell Pro Max (maximale Leistung). Die Produktreihe bietet Intel Core Ultra- und AMD Ryzen-Prozessoren mit integrierten NPUs für verbesserte AI-Fähigkeiten.
Die Dell Pro-Serie führt leichte Laptops mit einer Akkulaufzeit von bis zu 21,2 Stunden ein und bietet eine AI-Leistung, die 3,5-mal schneller ist als bei früheren Generationen. Zu den bemerkenswerten Modellen gehören das Dell Pro 13/14 Premium mit Tandem-OLED-Display und die Dell Pro Plus-Serie, die in 13-, 14- und 16-Zoll-Größen erhältlich ist.
Die Dell Pro Max-Serie richtet sich an Hochleistungsrechenanforderungen und unterstützt NVIDIA RTX-Grafik und AMD Threadripper-Prozessoren. Das Unternehmen legt Wert auf Nachhaltigkeit mit modularen USB-C-Ports, recycelten Materialien und reduziertem Kobalteinsatz in Batterien. Neue Modelle zeichnen sich durch eine verbesserte Akkulaufzeit, dünnere Profile und integrierte AI-Funktionen zur Steigerung der Produktivität aus.
- New Pro series offers 3.5x faster AI performance than previous generation
- Pro Premium models deliver up to 21.2 hours of battery life
- First commercial notebook with power-efficient Tandem OLED display
- Modular USB-C port design is 4x more durable
- New batteries use 80% less cobalt
- None.
Insights
Dell's comprehensive AI PC portfolio overhaul represents a strategic pivot towards AI-enabled computing across their entire product line. The introduction of Intel Core Ultra and AMD Ryzen processors with dedicated NPUs (Neural Processing Units) positions Dell to capitalize on the growing AI PC market, estimated to reach
The standout innovation is the Modular USB-C Port design, which could significantly reduce repair costs and e-waste while extending device longevity. This approach aligns with both sustainability trends and right-to-repair initiatives gaining traction globally.
The tiered approach (Base, Plus, Premium) streamlines product positioning while the performance improvements - including
This product refresh strategically positions Dell to compete in the emerging AI PC market segment, particularly against Lenovo and HP. The simplified three-category structure (Dell, Dell Pro, Dell Pro Max) improves market clarity and should streamline purchasing decisions for enterprise customers.
The emphasis on sustainability and repairability addresses growing corporate ESG requirements and could provide a competitive advantage in enterprise sales. The integration of Copilot+ PC experiences across the lineup indicates Dell's commitment to Microsoft's AI ecosystem, which could drive enterprise adoption.
Market indicators suggest strong potential for revenue growth, especially in the commercial sector where AI capabilities are increasingly becoming a decisive factor in procurement decisions. The expanded product range with multiple processor options (Intel, AMD, Snapdragon) provides flexibility to navigate potential supply chain disruptions.
Dell's diversified processor strategy across Intel, AMD and Snapdragon platforms demonstrates sophisticated supply chain risk management. The standardization of system BIOS across form factors in the Pro series will reduce operational complexity and inventory management costs.
The increased use of recycled materials (90% recycled magnesium, 50% recycled aluminum) and reduced cobalt in batteries by
These improvements in serviceability and component standardization should translate to reduced total cost of ownership for enterprise customers and improved margins for Dell through more efficient manufacturing and support operations.
New, simplified PC portfolio delivers modern designs, long battery life and enhanced AI performance
Why it matters:
The AI PC market is quickly evolving. Silicon innovation is at its strongest and everyone from IT decision makers to professionals and everyday users are looking at on-device AI to help drive productivity and creativity. To make finding the right AI PC easy for customers, we've introduced three simple product categories to focus on core customer needs – Dell (designed for play, school and work), Dell Pro (designed for professional-grade productivity) and Dell Pro Max (designed for maximum performance).
We've also made it easy to distinguish products within each of the new product categories. We have a consistent approach to tiering that lets customers pinpoint the exact device for their specific needs. Above and beyond the starting point (Base), there's a Plus tier that offers the most scalable performance and a Premium tier that delivers the ultimate in mobility and design.
Timeless design and quiet productivity with Dell Pro
The new Dell Pro laptop portfolio brings a fresh, clean and timeless look for the business professional. These PCs are some of the smallest and lightest laptops in their class,1 featuring durable and reliable materials designed to handle the demands of your busy workday. In fact, they withstand three times as many hinge cycles, drops and bumps from regular use as competitor devices2—helping ensure they stand up to the rigors of daily use. Alongside their beautiful designs, these devices redefine what it means to be professional grade. Simply put, we completely redesigned the Dell Pro notebooks and desktops to set a new standard in professional PCs.
The Dell Pro lineup include Intel® Core™ Ultra (Series 2, V and U SKUs) and AMD Ryzen™ processor options, featuring an NPU, CPU and GPU. They offer exceptional battery life, powerful on-device AI, Copilot+ PC experiences and dependable productivity – in the office, at home or anywhere in between.
- Dell Pro 13/14 Premium: The Copilot+ PC is a sleek and lightweight yet powerful laptop for executives, sales managers and consultants who value performance and portability on the go. It's available in 13- and 14-inch display sizes and is the slimmest and lightest of the Pro portfolio, starting at only 2.36 pounds.3 The Dell Pro Premium delivers up to 21.2 hours of battery life4 and
51% more run time than its predecessor.5 It offers improved performance to make your tasks seamless– up to36% in multithread,619% in single-thread,782% in graphics rendering8 and 3.5 times faster AI than the previous generation.9 Along with an 8MP camera with HDR for ultimate collaboration, the notebook is our quietest commercial laptop ever due to a new dual fan thermal design.10
The Dell Pro 14 Premium will be the first commercial notebook with a Tandem OLED display.11 It's24% more power efficient and49% lighter than traditional OLED displays12 while offering bright and vibrant color for editing presentations or taking conference calls with your team. Dell Pro Premium features90% recycled magnesium in the chassis13 for an elegant, light and long-lasting experience.
- Dell Pro 13/14/16 Plus: The world's most scalable mainstream business laptop meets the needs of every type of worker.14 It's offered in a variety of configurations, form factors (laptop and 2-in-1) and display sizes (13-, 14- and 16-inch) – all on the same system BIOS to simplify ordering and management for IT departments. Dell Pro Plus features a minimalist design in platinum silver for a calm look and feel. Designed with
50% recycled and low emissions aluminum,15 it provides a durable and sustainable finish. USB, HDMI and Thunderbolt port options, plus 5G and Wi-Fi 7, provide dependable connectivity and flexibility no matter where you're working. It's also built to withstand rigorous MIL-STD testing, delivering reliability for your fleet. Equipped with sleek narrow borders on a spacious 16:10 aspect ratio display, your teams can easily stay productive.
- Dell Pro 14/16: The base tier of Dell Pro – simply Dell Pro – delivers essential performance for everyday productivity. Available in 14- and 16-inch, these laptops are available with a metallic finish in platinum silver and a laser textured finish in magnetite (dark gray). With a 16:10 aspect ratio and a low-power display, you can maximize your battery life and meet your deadlines on the go.
- Dell Pro Desktops: Available in micro, slim and tower form factors, the Dell Pro desktops also feature Intel® Core™ Ultra (Series 2, U SKUs) and AMD Ryzen processor options. These are Dell's first commercial desktops with NPUs, bringing the benefits of AI-optimized performance and energy efficiency to PC users, regardless of form factor.
Dell Pro Max brings performance in versatility
Designed for demanding applications, the new Dell Pro Max portfolio offers a range of high-performance PCs. The Dell Pro design extends across the Dell Pro Max family for a consistent and professional look. In a category where performance is key, our new portfolio features greater performance generation-over-generation through our new, patented thermal design. The devices include Intel® Core™ Ultra (Series 2, U SKUs) and AMD Ryzen and AMD Threadripper processor options and professional graphics. You can power intensive workloads, from animation to video rendering, run AI inferencing and fine-tune large language models (LLMs), while maintaining security and managing costs.
- Dell Pro Max 14/16: Dell Pro Max PCs pack high-end performance in a portable, lightweight and modern design, with Dell Pro Max Plus and Premium models coming later this year. The all-new 16-inch size provides expansive screen real estate and supports complex and high-performance applications on-the-go. The spacious display offers up to QHD+ resolution, 16:10 aspect ratio and an optional touch screen. With support for up to the NVIDIA RTX 2000 Ada Generation Laptop GPU, designers, engineers and architects can have the performance they need for AI inferencing, rendering and creative applications.
- Dell Pro Max Desktops: These scalable desktop PCs support industry applications, such as architecture, design and graphical and data analysis, and enable light AI workloads. Available in micro, slim and tower form factors, these desktops offer NVIDIA RTX professional graphics and AMD graphics options to power your demanding tasks.
Rooted in sustainable design
Building on our circular innovation leadership, the new portfolio focuses on innovative modular design and the increased use of recycled, low emissions and renewable materials in products and packaging.
- Dell's new Modular USB-C Port is a revolutionary innovation focused on replacing solder with screws on the most commonly used port. Dell Pro and select Dell Pro Max are the world's first commercial notebooks built with a modular USB-C port.16 Initial tests show that the port is up to four times more durable while enabling easier repairs.17
- The newly designed modular mainboard and input/output (I/O) boards available on all Dell Pro and select Dell Pro Max devices improves serviceability and helps to reduce e-waste.18 It helps ensure that repairs to these commonly used ports do not impact the mainboard.
- Extending Dell's leadership in the use of sustainable materials, such as low-emissions aluminum, recycled steel, recycled copper and bio-based plastic. New technology innovations in battery chemistry also allow the new Dell Pro and Dell Pro Plus batteries to use up to
80% less cobalt19 and reduce our dependence on critical minerals.
Seamless and secure management of the entire desk
Dell's manageability software enhancements bring seamless coordination across the PC ecosystem with the industry's first holistic peripheral management solution.20 IT administrators can efficiently manage displays, client peripherals and now docks within the organization – all through a centralized console. Combined with strict supply chain controls and built-in protections,21 our commercial PCs help keep you secure and cyber-resilient in an evolving threat landscape.
Dell PCs, ideal for multitaskers
While our business PCs set the new standard for professional-grade PCs, technology plays a vital role beyond the office. That's why we offer Dell PCs designed to excel in every aspect of life—whether you're playing, learning or working. We're initiating our Dell launch with four new Copilot+ devices from the Plus tier, which introduces our most scalable Dell PCs with a balance between versatility and productivity. With a brand-new design, the devices are powered by Intel® Core™ Ultra (Series 2, V SKUs) processors and offer up to
- Dell 14 Plus & Dell 14 Plus 2-in-1: The Dell 14 Plus and Dell 14 Plus 2-in-1 are both portable devices that offer flexibility to those who blend their creative and everyday needs.
- Dell 16 Plus & Dell 16 Plus 2-in-1: With a larger screen for enhanced consumption, the devices allow for both traditional and creative workflows.
The Dell portfolio will expand later this year to include more AMD and Snapdragon® X Series processor options. We will also introduce new devices in the base tier, which offers everyday devices that provide effortless use and practical design, and the Premium tier, which continues the XPS legacy loved by consumers and prosumers alike.
Availability
For more details on our newest products and information about Dell's other CES announcements, please visit our official CES 2025 press site. Follow and stay connected with us on Instagram, Facebook, YouTube, X and LinkedIn.
About Dell Technologies
Dell Technologies (NYSE: DELL) helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry's broadest and most innovative technology and services portfolio for the AI era.
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1 Based on Dell analysis of publicly available information, November 2024.
2 Based on internal analysis of multiple durability tests performed on Dell Pro 14 Plus and HP EliteBook 640 G11, November 2024.
3 Based on Dell internal test, November 2024.
4 Refers to the Dell Pro 14 Premium. Based on testing using the Mobile Mark 2025 battery life benchmark test in December 2024. For more information about this benchmark test, visit www.bapco.com. Actual battery life may be significantly less than the test results and varies depending on product configuration and use, software, usage, operating conditions, power management settings and other factors. Maximum battery life will decrease with time.
5 Dell Pro 14 Premium and Latitude 7450 tested. Battery life results were compared for like-to-like configs (i.e., same or similar memory, storage, display, etc.) except for CPU and Battery (3Whr gen over gen increase in capacity)
Based on testing using the Mobile Mark 2025 battery life benchmark test in December 2024. For more information about this benchmark test, visit www.bapco.com. Actual battery life may be significantly less than the test results and varies depending on product configuration and use, software, usage, operating conditions, power management settings and other factors. Maximum battery life will decrease with time.
6 Dell Pro 13 Premium tested with Intel U7-266V, ARC Graphics, 16GB RAM, 256GB PCIe SSD, FHD+ Non-Touch 400nits Display, Windows 11 and 60 Whr battery. Latitude 7350 Ultralight tested with Intel U7-165U, UMA Graphics, 16GB RAM, 256GB PCIe SSD, FHD+ Non-Touch 400 nits Display, Windows 11 and 57 Whr battery. Based on testing using Cinebench R23 benchmark test in December 2024.
7 Dell Pro 13 Premium tested with Intel U7-266V, ARC Graphics, 16GB RAM, 256GB PCIe SSD, FHD+ Non-Touch 400nits Display, Windows 11 and 60 Whr battery. Latitude 7350 Ultralight tested with Intel U7-165U, UMA Graphics, 16GB RAM, 256GB PCIe SSD, FHD+ Non-Touch 400 nits Display, Windows 11 and 57 Whr battery. Based on testing using Cinebench R23 benchmark test in December 2024.
8 "Dell Pro 13 Premium tested with Intel U7-266V, ARC Graphics, 16GB RAM, 256GB PCIe SSD, FHD+ Non-Touch 400nits Display, Windows 11 and 60 Whr battery. Latitude 7350 Ultralight tested with Intel U7-165U, UMA Graphics, 16GB RAM, 256GB PCIe SSD, FHD+ Non-Touch 400 nits Display, Windows 11 and 57 Whr battery. Based on testing using 3DMakr Night Raid Overall benchmark test in December 2024.
9 Dell Pro 13 Premium tested with Intel U7-266V, ARC Graphics, 16GB RAM, 256GB PCIe SSD, FHD+ Non-Touch 400nits Display, Windows 11 and 60 Whr battery. Latitude 7350 Ultralight tested with Intel U7-165U, UMA Graphics, 16GB RAM, 256GB PCIe SSD, FHD+ Non-Touch 400 nits Display, Windows 11 and 57 Whr battery. Based on testing using Proxyon AI Computer Vision - OpenVINO benchmark test in December 2024. Actual score is 3.47.
10 Based on Dell internal test, November 2024.
11 Based on confirmation from Tandem OLED panel vendor (LG Display
12 Based on Dell internal test, November 2024.
13 Based on internal analysis, November 2024. post-consumer recycled plastic:
14 Based on Dell analysis of publicly available information, November 2024.
15 Dell Pro 14 is the lightest 14" notebook in its class, where class is defined by
16 Applies to Dell Pro, Dell Pro Plus and Dell Pro Premium notebooks as well as Dell Pro Max and Dell Pro Max Plus workstations launching in 2025. Based on internal analysis, November 2024. Read warranty information for port replacement instructions.
17 Applies to Dell Pro, Dell Pro Plus, and Dell Pro Premium notebooks launching in 2025. Based on internal comparison of the solder connection on Latitude 7450 vs screwed connection testing data of the Dell Pro Premium laptop subject to a repeated standard wrenching torque in multiple directions. New USB-C port design is as screwed on connection for easier repairs and improved durability. Read warranty information for USB-C port replacement instructions.
18 Based on internal analysis, November 2024.
19 Based on internal analysis. Entry battery (45 whr) uses NCM technology and has
20 Based on Dell internal analysis, November 2024.
21 Modular update and security deployment capabilities available via 'Dell Client Device Manager' as an app in 'Dell Management Portal' (accessible via 'Partner Portals' in 'Microsoft Intune'). 'Dell Client Device Manager' app availability planned for late January, 2025.
22 Based on Internal testing using DVT1 pre-production samples, tested with Mobile Mark 25, and 3DMark Wild Life Extreme Unlimited, comparing Dell 14 Plus with u7 LNL/FHD+/64Whr battery vs Inspiron 14 Plus with u7 MTL H/FHD+/64Whr battery. Based on Internal testing using DVT1 pre-production samples, Cinebench R23 single threaded performance comparing Dell 16 Plus with u7 LNL/UMA vs Inspiron 16 Plus with u7 MTL H/UMA
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SOURCE Dell Technologies
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