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Dell Technologies Bolsters Dell PowerStore with Storage Performance, Resiliency and Efficiency Advancements

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Dell Technologies announced significant advancements for Dell PowerStore, including up to a 30% software-driven performance boost and 66% hardware performance improvement.

PowerStore now offers the industry's most flexible QLC storage and a new 5:1 data reduction guarantee.

The updates also enhance multicloud data mobility and efficiency, with AI-driven capabilities from Dell APEX AIOps improving infrastructure availability.

PowerStore Prime combines these advancements with new support programs for customers and partners, aiming to bolster IT investment protection and increase partner profitability.

Positive
  • Up to 30% software-driven performance boost and 66% hardware performance improvement.
  • Industry-leading 5:1 data reduction guarantee.
  • Multicloud data mobility enhancements.
  • AI-driven AIOps increases infrastructure availability.
  • Flexible QLC storage offers significant cost savings and scalability.
  • Continuous modernization and flexible technology upgrades with Dell ProSupport.
  • Increased partner profitability through new incentives and support programs.
Negative
  • Potentially high costs associated with transitioning and integrating new systems.
  • Dependency on AI-driven systems may introduce complexity and require additional training.
  • Initial availability to specific geographies and products.

Insights

Dell's recent advancements in their PowerStore and APEX portfolios bring significant improvements in storage performance, efficiency and resiliency. From a technological standpoint, the shift to QLC (Quad-Level Cell) storage is particularly noteworthy. Traditionally, QLC has been seen as less reliable and performant compared to TLC (Triple-Level Cell) storage. However, Dell's update promises enterprise-class performance with a lower cost per terabyte, which signals a maturation of QLC technology. This could potentially reduce storage costs while maintaining high-performance levels, a win for enterprises that need to manage growing data volumes efficiently.

Additionally, the integration of AI-driven AIOps for infrastructure management could be a game-changer. AI's ability to detect incidents and automate responses can dramatically reduce downtime and improve overall infrastructure reliability. This kind of predictive maintenance and automation not only cuts costs but also ensures higher uptime, which is critical for businesses relying on continuous data access and processing.

From a financial perspective, the improvements and guarantees offered by Dell's PowerStore and APEX services are likely to strengthen their market position. The 5:1 data reduction guarantee and flexible consumption models can be appealing to cost-conscious enterprises looking to optimize their storage investments. Financially, this could translate into better sales and higher customer retention rates due to the perceived lower risk and potential cost savings.

Moreover, the introduction of competitive product bundles and partner incentives under PowerStore Prime reflects a strategic push to increase market penetration. By making it easier and more rewarding for partners to sell Dell products, the company is likely to see a boost in sales figures over the next few quarters. This aligns well with the broader trend of tech companies leveraging partner networks to expand their market reach effectively.

Analyzing the market implications, Dell's advancements align with current industry focuses on efficiency, cost reduction and multicloud solutions. In today's competitive landscape, enterprises are looking for storage solutions that offer flexible scalability and integration with cloud environments. Dell's enhancements, particularly in the areas of multicloud data mobility and Kubernetes storage management, cater to this growing demand.

The ability to simplify workloads across different cloud environments positions Dell well against competitors like HPE and NetApp, who are also pushing similar innovations. The inclusion of AI-driven observability and incident management further differentiates Dell's offerings, potentially allowing them to capture more market share in the AI and cloud management segments. This strategic move should be monitored closely by investors, as it could influence Dell's revenue growth trajectory in the coming years.

PowerStore Prime combines system advancements, Dell APEX AI innovations and programmatic benefits for customers and partners

LAS VEGAS, May 20, 2024 /PRNewswire/ -- DELL TECHNOLOGIES WORLD -- 

News summary

  • Dell PowerStore innovations support highly demanding workloads with up to a 30% software-driven performance boost and up to 66% better hardware performance
  • Dell PowerStore customers can increase efficiency with industry's most flexible QLC storage offering and new 5:1 data reduction guarantee
  • Dell PowerStore cloud mobility tools simplify workload placement with data migration between PowerStore and Dell APEX Block Storage for Public Cloud
  • Dell PowerStore Prime offers customers greater IT investment protection and helps partners accelerate storage opportunities with expanded programs and incentives
  • Dell APEX AIOps increases infrastructure availability with AI-driven incident detection and automation
  • Dell APEX Navigator expands to simplify management of Kubernetes persistent storage and support APEX File Storage

Full story
Dell Technologies (NYSE: DELL) unveils Dell PowerStore advancements for better performance, efficiency, resiliency and multicloud data mobility. Dell also expands Dell APEX portfolio with new AIOps advancements and enhanced multicloud and Kubernetes storage management.

"Our PowerStore advancements and new lineup of financial and operational advantages for customers and partners pack a powerful punch and raise the bar in all-flash storage," said Arthur Lewis, president, Infrastructure Solutions Group, Dell Technologies. "And we didn't stop there. Our focus on innovation also extends to Dell APEX, where we're improving infrastructure and application reliability through the power of AI and automation, making it even easier to manage multicloud and Kubernetes storage."

Enhancing storage performance, efficiency, resiliency and multicloud capabilities
Dell PowerStore helps manage increasing workload demands with the industry's most flexible quad-level cell (QLC) storage1 and significant performance enhancements. 

  • QLC-based storage: Delivers enterprise-class performance at a lower cost per terabyte when compared to triple-level cell (TLC) models. Customers can start with as few as 11 QLC drives and scale up to 5.9 petabytes of effective capacity per appliance.2 PowerStore's intelligent load balancing capabilities help save costs and improve workload placement across mixed TLC and QLC clusters.
  • Increased performance: Improves hardware performance up to 66% through new data-in-place higher model appliance upgrades.3

Dell PowerStore software advancements improve efficiency, security and cloud mobility:

  • Software-driven performance boost: Non-disruptive software updates available at no additional cost to existing customers deliver up to a 30% higher mixed workload performance boost4 and up to 20% lower latency.5
  • Improved data protection: More choices for customers safeguarding critical workloads with native synchronous replication for block and file workloads and native metro replication for Windows, Linux and VMware environments.
  • Increased Efficiency: Software enhancements provide up to 20% better data reduction6 and up to 28% more effective terabytes per watt.7
  • Multicloud data mobility enhancements: Customers can advance multicloud strategies and simplify workload mobility by connecting PowerStore to Dell APEX Block Storage for Public Cloud, the world's most scalable cloud block storage.8

"Dell PowerStore is helping Fulgent Genetics transform patient care in pathology, oncology, reproductive health, as well as infectious and rare diseases, by significantly accelerating data processing speed so that our physicians can deliver faster genetic insights and test results to our patients," said Mike Lacenere, vice president, Applications, Fulgent Genetics. "PowerStore enhances our commitment to sustainability by minimizing energy use and reducing the size of our data centers while providing us considerable cost savings. With PowerStore's new advances, we expect this trifecta of performance, efficiency, and cost savings to continue to increase which will help us improve patient care."

These PowerStore advancements are part of PowerStore Prime, a new integrated offering that combines updated PowerStore systems with programs designed to offer customers greater storage investment protection and increase Dell partner profitability.

Offering greater storage investment protection
PowerStore Prime offers customers greater flexibility to make the most of their IT investment with:

  • 5:1 data reduction guarantee: Customers can buy with confidence, save on costs and reduce energy with the industry's best data reduction guarantee.9
  • Continuous modernization: Lifecycle Extension with Dell ProSupport or ProSupport Plus offers customers 24/7 access to live support, flexible technology upgrades, capacity trade-ins, and storage advisory services.
  • Flexible consumption: Customers can consume PowerStore through a Dell APEX subscription, paying only for what they need monthly.

Empowering partners to meet customer demands
PowerStore Prime also makes it easier and more rewarding to sell PowerStore. Building on the Dell partner-first strategy for storage, partners can now increase PowerStore sales with competitively priced product bundles and deliver expanded use cases for joint customers. Partners can also streamline sales motions when selling PowerStore and PowerProtect offers together.

"PowerStore's new 5:1 Data Reduction Guarantee and new QLC array are a testament of Dell's unwavering commitment to meet customer efficiency goals while lowering the cost of advanced storage," said John Lochausen, technical solutions architect, World Wide Technology. "Dell's new partner incentives and guarantees bring it all together, putting us and our customers in a position to succeed with the latest advances in all-flash storage."

Unleashing the power of AI to simplify and automate IT management
Dell Technologies continues to evolve its Dell APEX portfolio to meet customer needs across key focus areas like AI and multicloud. Dell APEX innovations deliver leading AIOps capabilities and improve storage and Kubernetes management.  

Dell APEX AIOps Software-as-a-Service (SaaS) optimizes Dell infrastructure health and service availability with AI-driven full stack observability and incident management. It is a significant expansion of Dell's AIOps tools that simplifies operations, improves IT agility and delivers greater control over applications and infrastructure through three integrated capabilities:

  • Infrastructure Observability: Resolves infrastructure issues up to 10X faster10 than traditional approaches through AI-powered health, cybersecurity and sustainability insights and recommendations. Generative AI-powered Dell APEX AIOps Assistant delivers instant responses to infrastructure questions and provides detailed problem-solving recommendations.
  • Application Observability: Yields up to 70% reduction in mean time to resolution of application issues11 through full stack application topologies and analytics for assuring application availability and performance.
  • Incident Management: Optimizes digital infrastructure availability through AI-driven incident detection and resolution that reduces customer-reported multivendor and multicloud infrastructure issues by up to 93 percent.12

Dell APEX Navigator SaaS expands to include Kubernetes storage management and additional support for Dell APEX Storage for Public Cloud offers:

  • Dell APEX Navigator for Kubernetes is generally available, simplifying Kubernetes storage management on Dell PowerFlex and soon, Dell PowerScale and Dell APEX Cloud Platform for Red Hat OpenShift, by bringing advanced data services like data replication, application mobility and observability to containers.
  • Dell APEX Navigator for Multicloud Storage adds support for Dell APEX File Storage for AWS with support planned for Dell APEX File Storage for Microsoft Azure later this year. This offer simplifies storage configuration, deployment and monitoring across a universal storage layer created by Dell on-premises and public cloud storage.

Customers can get started with Dell APEX Navigator for Multicloud Storage and now Dell APEX Navigator for Kubernetes through a 90-day, risk-free trial.

Availability

  • Dell PowerStore software enhancements will be globally available in late May.
  • Dell PowerStore QLC model and data-in-place higher-model appliance upgrades for Gen 2 customers will be globally available in July.
  • Dell PowerStore multicloud data mobility will be globally available in the second quarter of 2024.
  • Dell APEX AIOps Infrastructure Observability and Incident Management are available now. Application Observability availability is planned for October 2024.
  • Dell APEX Navigator for Multicloud Storage support for Dell APEX File Storage for AWS is available now in the United States.
  • Dell APEX Navigator for Multicloud Storage support for Dell APEX File Storage for Microsoft Azure will be available in the United States in the second half of 2024.
  • Dell APEX Navigator for Kubernetes is available now for PowerFlex in the United States with support for Dell APEX Cloud Platform for Red Hat OpenShift, Dell PowerScale and additional geographies planned for the second half of 2024.

Additional resources

About Dell Technologies 
Dell Technologies (NYSE: DELL) helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry's broadest and most innovative technology and services portfolio for the data era. 

Dell Technologies World
Join us May 20-23 for Dell Technologies World, the company's flagship event that brings together the latest trends, technology and thought leaders. During the event, customers and partners will explore technologies that accelerate and simplify AI adoption along with PCs, Dell APEX, multicloud and edge solutions that transform ideas into action.

Copyright © 2024 Dell Inc. or its subsidiaries. All Rights Reserved. Dell Technologies and Dell are trademarks of Dell Inc. or its subsidiaries.

Red Hat, the Red Hat logo and OpenShift are trademarks or registered trademarks of Red Hat, Inc. or its subsidiaries in the U.S. and other countries.

1 Based on Dell analysis of Primary Storage QLC arrays – May 2024.
2 Effective capacity assumes average 5:1 data reduction. Actual results vary, refer to Power Sizer for capacity data in your environment.
3 Based on internal analysis comparing PowerStore 3200 vs. PowerStore 5200 resource maximums running PowerStore OS 4.0. Performance comparison using peak IOPs running 70/30 read/write mix, 8k block size over FC. Actual results will vary.
4 Based on internal analysis comparing PowerStore 5200 peak IOPS with PowerStore OS 3.6 vs. PowerStoreOS 4.0, running 70/30 read/write mix, 128k block size over FC. Actual results will vary. 
5 Based on internal testing of 64k reads on PowerStore 1200 with 32GB FC running PowerStoreOS 3.6 vs 4.0 
6 Based on internal analysis comparing data reduction with PowerStoreOS 3.5 vs. PowerStoreOS 4.0 with variable block compression, Actual results will vary. 
7 Based on comparing maximum effective PowerStore capacities of 4:1 versus average 5:1 data reduction. Actual results vary, refer to Power Sizer for capacity data in your environment. 
8 Based on Dell analysis of storage software deployable on AWS, Azure, and Google Cloud, May 2023
9 Based on Dell analysis comparing primary storage data reduction guarantees vs Dell's Storage Data Reduction program – May 2024. For PowerStore, applies to new arrays initially installed with PowerStoreOS 4.0. For details see: All-Flash Data Reduction Guarantee Terms and Conditions. Actual data reduction rates will vary. 
10 CloudIQ User Survey, Dell Technologies, 2021. Actual results may vary.
11 Based on an IBM-sponsored research: ""The Total Economic Impact™ Of IBM Instana Observability Cost Savings And Business Benefits Enabled By Instana Observability," Forrester, January 2024. Actual results may vary.
12 Based on Dell Analysis, 2023. Results may vary.

 

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SOURCE Dell Technologies

FAQ

What are the key improvements in Dell PowerStore announced on May 20, 2024?

Key improvements include up to a 30% software-driven performance boost, 66% hardware performance increase, industry-leading 5:1 data reduction guarantee, and enhanced multicloud data mobility.

How does Dell PowerStore improve storage efficiency?

Dell PowerStore improves efficiency with a 5:1 data reduction guarantee, up to 20% better data reduction, and up to 28% more effective terabytes per watt.

What is the Dell PowerStore Prime initiative?

PowerStore Prime combines system advancements with customer and partner programs designed to protect IT investments and increase profitability.

How does Dell APEX AIOps enhance infrastructure availability?

Dell APEX AIOps enhances availability through AI-driven incident detection, infrastructure health monitoring, and automated resolution capabilities.

When will the new Dell PowerStore software enhancements be available?

The new Dell PowerStore software enhancements will be globally available in late May 2024.

What benefits do PowerStore's QLC storage offer?

PowerStore's QLC storage offers lower cost per terabyte, significant scalability, and improved workload placement across mixed TLC and QLC clusters.

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