Dell Technologies And Yara Shahidi Empower The Next Generation To Explore Their Passions

Rhea-AI Summary

Dell Technologies (NYSE: DELL) announces a multi-year collaboration with Yara Shahidi to motivate Gen-Z to leverage technology for self-expression and creativity. The campaign, 'Expand Your YOUniverse,' features Shahidi and aims to inspire young leaders through technology. This partnership also involves Ghetto Film School, focusing on educating aspiring storytellers. Shahidi emphasizes the significance of technology in empowering the next generation, aligning with Dell's commitment to drive positive change.

Positive

• Collaboration with Yara Shahidi to engage Gen-Z consumers.
• New campaign 'Expand Your YOUniverse' targets young leaders.
• Partnership with Ghetto Film School enhances brand alignment with youth education.

Negative

• None.

ROUND ROCK, Texas, Oct. 6, 2021 /PRNewswire/ -- Dell Technologies (NYSE: DELL) announces a multi-year collaboration with creative entrepreneur, actor, and advocate, Yara Shahidi to inspire Gen-Z to use technology to drive their passions.

Shahidi brings her passion for representation of diverse, young leaders to the Dell XPS brand to advise on inclusive creative campaigns and curate forthcoming collaborations.

The new Dell XPS creative campaign, 'Expand Your YOUniverse,' features Shahidi alongside Quannah Chasinghorse and the musical artists, Aint Afraid. Amplifying leading Gen-Z voices, Yara x Dell XPS seek to inspire the next generation of changemakers through the use of technology.

Shahidi x Dell XPS will also partner with Ghetto Film School (GFS), an award-winning nonprofit founded to educate, develop and celebrate the next generation of storytellers.

"Technology has been a passion of mine for as long as I can remember. It's something that touches nearly every aspect of our lives and has the power to make meaningful impact," said Shahidi. "My work with Dell XPS is incredibly special to me because we are mobilizing my generation to use technology to make space for their unique stories and voices." 

"Yara's advocacy and passion for technology deeply aligns with Dell's commitment to affect positive change in this world," said Liz Matthews, senior vice president of Global Brand and Creative at Dell Technologies. "At the heart of this collaboration is a shared mission to empower the next generation of changemakers to use technology to shape a better tomorrow."

Dell XPS, Dell's premium PC line, is for the visionaries and creatives who write their own narrative and shape a better tomorrow. For more information, please visit Dell.com/Yara and follow along at DellXPS Twitter, Instagram and #DellXPS.

About Dell Technologies
Dell Technologies (NYSE:DELL) helps organizations and individuals build their digital future and transform how they work, live, and play. The company provides customers with the industry's broadest and most innovative technology and services portfolio for the data era.

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SOURCE Dell Technologies

FAQ

What is the collaboration between Dell and Yara Shahidi about?

Dell is collaborating with Yara Shahidi to inspire Gen-Z to use technology for creativity through the campaign 'Expand Your YOUniverse.'

What is the significance of the 'Expand Your YOUniverse' campaign?

The campaign aims to motivate young leaders to harness technology for self-expression and storytelling.

Which organization is Dell partnering with in this initiative?

Dell is partnering with Ghetto Film School to educate and celebrate the next generation of storytellers.

How does Yara Shahidi's collaboration impact Dell's brand?

Shahidi's advocacy aligns with Dell's mission to empower young changemakers, enhancing brand image among Gen-Z.

When was the collaboration between Dell and Yara Shahidi announced?

The collaboration was announced on October 6, 2021.