UGG UNVEILS NEW GOLDEN COLLECTION FOR SPRING/SUMMER 2024

Rhea-AI Summary

UGG, a division of Deckers Brands, introduces the Golden Collection, featuring Classic Boot-inspired sandals made with responsible materials. The collection aims to embody the California spirit and inspire adventure, offering a range of sandal styles with fine-tuned fits and neutral colors. The GoldenGlow, Goldenstar Clog, Goldencoast Clog, Goldenstar Hi Slide, Goldenstar Strap, and Goldenstar Sandal are part of the collection, available at UGG.com, UGG stores, and select wholesale retailers. The sandals are made from sugarcane EVA outsoles, velvety suede, and ultra-cush foam footbeds, offering comfort and support for all-day wear.

BRAND TAKES INSPIRATION FROM ITS BELOVED CLASSIC BOOT TO CRAFT FASHION-FOCUSED SANDALS WITH RESPONSIBLE MATERIALS WHILE EMBRACING THE CALIFORNIA SPIRIT

SANTA BARBARA, Calif., Feb. 1, 2024 /PRNewswire/ -- Southern California-based global lifestyle brand UGG^® (a division of Deckers Brands [NYSE: DECK]) leans into its heritage DNA with the next installment of its seasonal Feels Like UGG campaign for Spring/Summer 2024, which features the Golden Collection. Aiming to kick off life-changing experiences and endless possibilities, the new offering explores what it feels like to be the adventure. The new Classic Boot-turned-sandal celebrates the same laidback California aesthetic with new springtime styles that embrace the spirit of self-expression, support a carefree lifestyle, and inspire adventure into the unknown.

With an iconic lineup for warm-weather-wear, the Golden Collection by UGG presents bold style and pushes new heights with on-the-go, day-to-night versatility. With a crafted, fine-tuned fit and neutral colors, UGG^® has crafted sandal options with responsible materials like sugarcane EVA outsoles that embody a sense of exploration and self-expression.

• The GoldenGlow Sandal, $100: Super lightweight and ultra-comfortable, the water-friendly GoldenGlow is a fully adjustable sandal. It's made from springy and supportive sugarcane EVA, ready to wear through rain and shine. Stacked on a platform with a lug sole and complete with a grippy footbed, this pair looks as dynamic as it'll make you feel.
  
  
• The Goldenstar Clog, $130: Crafted from velvety suede, this versatile platform clog offers a wear-with-everything style. The heel strap features a swivel design for a two-in-one wearing option with an ultra-lightweight outsole that provides all-day cushion and support.
  
  
• The Goldencoast Clog, $130: Get the all-encompassing UGG^® comfort you know and love with the Goldencoast Clog's suede upper, microfiber sock liner, and foam footbed. This easy-to-wear shoe presents effortless styling for tees and jeans on casual occasions. An adjustable heel strap and hook-and-loop closure help you find a custom fit.
  
  
• The Goldenstar Hi Slide Sandal, $160: This pinnacle platform offers elevated energy and effortless comfort. The GoldenStar Hi Slide is designed with a super-lightweight sugarcane EVA outsole that supports you through everything. The dual-density foam footbed feels luxe underfoot while our textile sock liner and mesh lining surround you comfortably. Adjust the fit with two straps on the padded suede upper, finished with the UGG^® signature Twin Seam and iconic binding.
  
  
• The Goldenstar Strap, $130: A match made in warm weather heaven, this sandal feels like the Classic UGG Boot. Crafted from velvety suede and made with an ultra-cush but supportive foam footbed and a lightweight outsole for all-day wear. An adjustable strap provides a fine-tuned fit for comfortable days on the go.
  
  
• The Goldenstar Sandal, $120: Crafted from velvety suede and made with an ultra-cush but supportive foam footbed and a lightweight sugarcane EVA outsole for all-day wear, some say this is the most luxe, comfy sandal they've ever worn. Two sets of adjustable straps provide a fine-tuned fit for comfortable days on the go.

The UGG^® Goldenstar Clog and Goldencoast Clog are now available at UGG.com, UGG^® stores, and select wholesale retailers nationwide. The UGG^® GoldenGlow Sandal, Goldenstar Hi Slide Sandal, Goldenstar Strap, and Goldenstar Sandal will be available on Mar. 1, 2024, at UGG.com, UGG^® stores, and select wholesale retailers nationwide.

About UGG^®

Founded in 1978 by an Australian surfer on the coast of California, UGG^® is a global lifestyle brand renowned for its iconic Classic Boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG^® designs and retails footwear, apparel, accessories, and homewares with an uncompromising attitude toward quality and craftsmanship. UGG^® is an environmentally and socially conscious brand which strives to be socially just, economically inclusive, and environmentally restorative. Delivering more than $1.5 billion in annual sales, UGG^® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit www.ugg.com @ugg.

Press Contacts:

UGG^®
Sarajane McQuaid
Associate PR Manager
Mobile: (913) 744-7553
sarajane.mcquaid@deckers.com

Karla Otto New York
Erica Morelli
Senior Director
erica.morelli@karlaotto.com

HIGH-RES CONTENT
Campaign + product photography content credit: UGG^®

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SOURCE UGG

FAQ

What is the ticker symbol for Deckers Brands?

The ticker symbol for Deckers Brands is DECK.

What is the Golden Collection by UGG?

The Golden Collection by UGG features a range of sandals inspired by the Classic Boot, made with responsible materials and aimed at embodying the California spirit and inspiring adventure.

What are the sandal styles included in the Golden Collection?

The sandal styles included in the Golden Collection are the GoldenGlow, Goldenstar Clog, Goldencoast Clog, Goldenstar Hi Slide, Goldenstar Strap, and Goldenstar Sandal.

Where can the UGG Goldenstar Clog and Goldencoast Clog be purchased?

The UGG Goldenstar Clog and Goldencoast Clog are available at UGG.com, UGG stores, and select wholesale retailers nationwide.

When will the UGG GoldenGlow Sandal, Goldenstar Hi Slide Sandal, Goldenstar Strap, and Goldenstar Sandal be available?

The UGG GoldenGlow Sandal, Goldenstar Hi Slide Sandal, Goldenstar Strap, and Goldenstar Sandal will be available on Mar. 1, 2024, at UGG.com, UGG stores, and select wholesale retailers nationwide.