UGG® Unveils “Feels Like UGG” Campaign for Autumn/Winter 2024
STARRING HANNI, ALEX CONSANI, YOUNG MAZINO & MORE, THE GLOBAL CAMPAIGN CELEBRATES HOW SELF-EXPRESSION CONNECTS US.

Left to right: Leah Dou (She/Her), Precious Lee (She/Her), Alex Consani (She/Her), Karabo Poppy Moletsane (She/Her), Phil Oh (He/Him), Young Mazino (He/Him), and HANNI (She/Her) (Photo: Samuel Bradley)
“Feels Like UGG is a celebration of how we are more than iconic products and experiences. We are a Brand that makes you feel good inside and out,” said Anne Spangenberg, President of UGG® & Koolaburra by UGG® at Deckers Brands. “That feeling is unique and welcomes you to be comfortable in your self-expression, building connection and community where you can be your most authentic self. At UGG, we celebrate this connection and community, so self-expression is comfortable for all.”
Inspired by the brand’s iconic Twin Seam stitch and how it brings two things together, Feels Like UGG® connects an inspirational global cast including Alex Consani (She/Her), HANNI (She/Her), Karabo Poppy Moletsane (She/Her), Leah Dou (She/Her), Phil Oh (He/Him), Precious Lee (She/Her), and Young Mazino (He/Him). The cast represents the UGG commitment to creating an inclusive community that celebrates unconventional attitudes, and individuals who celebrate all that they are while radiating a creative energy that inspires one another.
Directed by We Are From L.A., photographed by Samuel Bradley and created in partnership with AKQA, the campaign shows the cast on an energy-filled journey throughout the streets of
Feels Like UGG® features new Autumn/Winter 2024 styles across footwear & RTW including:
-
UGG® New Heights Cozy Clog (
) – As seen on Karabo Poppy Moletsane$140 -
UGG® Pumped Slide (
) – As seen on Leah Dou$150 -
UGG® Classic Mini Dipper (
) – As seen on Alex Consani$160 -
UGG® Classic Ultra Mini New Heights (
) – As seen on HANNI$170 -
UGG® Classic Twin Seam New Heights (
) – As seen on Precious Lee$190 -
UGG® Classic Mini Pumped Molded (
) – As seen on Leah Dou$200 -
UGG® TrailGazer (
) – As seen on Young Mazino$200 -
UGG® Neumel High Weather Hybrid (
) – As seen on Young Mazino$210 -
UGG® New Heights Platform Xtra (
) – As seen on Alex Consani$280 -
UGG® MetroPeak (
) – As seen on Karabo Poppy Moletsane$280 -
UGG® Marlene Jacket Boucle (
) – As seen on Alex Consani$198 -
UGG® Emmalyn UGGfluff Puffer Jacket (
) – As seen on HANNI$248 -
UGG® Frankie UGGfluff Jacket Topa (
) – As seen on Alex Consani and Karabo Poppy Moletsane$248 -
UGG® Ronney Puffer Jacket High Pile (
) – As seen on Precious Lee and HANNI$298 -
UGG® Alesandra Faux Fur Coat Nov (
) – As seen on Precious Lee$378
This Fall, fans of the brand will have the opportunity to experience Feels Like UGG® in person through a series of activations and events where participants can express themselves and connect with others. September 21st will welcome the start of #UGGSeason, the brand’s social first activation and in-store events that celebrate the beginning of fall. Later this year UGG will open the next rendition of its global FEEL HOUSE, a ten-day multi-sensory community retail space. Further details on events and activations to be announced in the coming weeks.
Feels Like UGG will come to life across digital media, out of home advertising and across the brand's owned channels including social media, e-commerce, and retail stores. To learn more about the campaign and shop the Autumn/Winter 2024 collection please visit UGG.com, UGG® stores and select wholesale retailers nationwide.
HIGH-RES CONTENT - HERE
Campaign Photo Credit: Samuel Bradley
Campaign Video Credit: We Are From L.A.
About UGG®
Founded in 1978 by an Australian surfer on the coast of
About Feels Like UGG® Cast
Alex Consani, born on July 23, 2003, in
HANNI is a member of the global sensation girl group NewJeans. HANNI experienced sensational success with NewJeans immediately upon her debut milestone in July 2022, followed by continued success both in
Karabo Poppy Moletsane is an internationally recognized and award-winning illustrator, graphic designer, and street artist from
Leah Dou is a singer-songwriter from
Phil Oh is a beloved fixture on the international fashion week circuit and started his photography career with his street-style blog Street Peeper in 2006. He eventually joined Vogue as a contributing photographer in 2010, where his street-style slideshows reach millions of international readers. Phil is known for his love of fashion misfits, mixed prints, colorful outfits and injecting a dash of wit and humor into his work. Phil, born and raised in
Precious Lee – As the first African American curve model to appear in American Vogue, Precious Lee is a trailblazer. A Clark Atlanta University alumna and unwavering promoter of diversity in race and size, she reshapes the industry as a model, actress, writer, and activist. Notable runways include Versace, Fendi, Thom Browne, Carolina Herrera and Moschino. Cover appearances span V Magazine, Vogue Italia, British Vogue, American Vogue, Harper’s Bazaar, and i-D with many exciting things to come on the horizon.
Young Mazino established himself as the breakout star of Netflix and A24’s Emmy award winning series BEEF. The ten-part dramedy premiered at SXSW and made its Netflix debut on April 6, 2023. Mazino stars alongside Steven Yeun and Ali Wong in the series, which won five Emmy Awards including Outstanding Limited or Anthology Series along with multiple Golden Globes and Critics Choice Awards including Best Limited Series. Mazino’s performance garnered him an Emmy nomination for Outstanding Supporting Actor in a Limited or Anthology Series or Movie as well. Upcoming, Mazino will star alongside Pedro Pascal and Bella Ramsey in the highly anticipated second season of HBO’s THE LAST OF US and will be seen in A24’s upcoming horror film, OPUS, where he will star alongside Ayo Edebiri, John Malkovich, and Juliette Lewis. Born and raised in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240815836262/en/
Press Contacts:
UGG®
Michael Hickey
PR Manager, Giving & Special Projects
michael.hickey@deckers.com
Sarajane McQuaid
Associate PR Manager
Mobile: (913) 744-7553
sarajane.mcquaid@deckers.com
Karla Otto US
Erica Morelli
Senior Director, Communications
erica.morelli@karlaotto.com
Crystal Tang
Senior Account Manager, Communications
crystal.tang@karlaotto.com
Source: UGG