Teva Launches Fall 2024 Collection, Fusing Functional Performance and Comfort

Rhea-AI Summary

Teva, a division of Deckers Brands (NYSE: DECK), has unveiled its Fall 2024 collection, introducing new functional performance and lifestyle products. The launch includes two new trail-ready styles: the Trailwinder ($130) and Ellwood Mid ($120), along with a fall-inspired color update to the Grandview GTX ($135). Teva is expanding its all-season trail category, leveraging its reinvigorated athlete program for product development and testing.

The collection also features lifestyle additions like the Auroris winterized boot ($160), ReEmber Mid Platform ($110), and Midform Boot Patchwork ($150). Teva continues to celebrate its 40th anniversary with revived heritage styles from the 2000s and 2010s, including the Hurricane XLT2 Revive ($75) and Original Universal Revive ($55).

Positive

• Introduction of new trail-ready styles Trailwinder and Ellwood Mid, expanding the brand's performance footwear line
• Launch of the Auroris, Teva's first true winterized boot, broadening the product range
• Continuation of 40th anniversary celebration with revived heritage styles, potentially appealing to nostalgic customers
• Expansion of all-season trail category, leveraging athlete program for product development and testing
• Introduction of new colorways and updates to popular existing styles, potentially driving sales of established products

Negative

• None.

New styles designed for cold weather adventures offer exceptional fit and comfort both on and off the trail

GOLETA, Calif.--(BUSINESS WIRE)-- Teva®, a division of Deckers Brands (NYSE: DECK), announces the arrival of its Fall 2024 launch introducing new functional performance and lifestyle products, rounding out the brand’s collection of year-round footwear designed for outdoor adventure. Following the launch of the Aventrail trail running sandal earlier this year, Teva continues to innovate with the introduction of two new trail-ready styles: the Trailwinder and Ellwood Mid. Additionally, Teva is releasing a fall-inspired color update to the Grandview GTX, a fan favorite.

New Ellwood Mid waterproof hiker (Photo: Business Wire)

Committed to providing reliable fit, comfort, and traction, Teva is leveraging its reinvigorated athlete program to expand upon its all-season trail category. From involvement at product development and creation, to wear tests in the field, Teva and its athletes are committed to evolving the brand’s strategy as it returns to its outdoor performance-based roots. By leaning on the credibility of this athlete roster to influence future technical design components, Teva aims to continue to build a loyal core-outdoor consumer-base.

Influenced by the adventures and pursuits of the Teva consumer and the brand’s genesis as the original sport sandal, the fall performance assortment offers technical footwear for a range of intensity levels; from the experienced mountaineer to the everyday, urban hiker.

The Daily Explorer | Trailwinder Low

Light, fast, and unquestionably comfortable, this athletic hiker propels everyday adventures with tiered lugs for traction on varied terrain, a NAVILOCK internal bootie for a secure fit, and cushy LITE-COMF insole for responsive comfort. The Trailwinder was intentionally designed to be the perfect low mileage, fast hike style that also provides all day comfort. (MSRP: $130)

Trusted Traction, Now Waterproof | Ellwood Mid

Building upon the first Ellwood silhouette, the new Ellwood Mid provides lightweight, waterproof protection with classic mountain styling and a durable outsole. The Ellwood Mid is a lace-up hiker that combines an abrasion-resistant knit and suede upper with a waterproof bootie and rugged Spider Rubber sole, easily transitioning from street to switchback. (MSRP: $120)

A Fan Favorite | Grandview GTX Mid

A durable favorite from Teva, the Grandview GTX provides comfort suitable for casual day hikes, weeklong trekking excursions, and everything in between. A GORE-TEX bootie seals out the elements keeping feet dry, while a wider toe-box provides a roomier fit to tackle mileage on the trail. Stability in the Grandview GTX Mid is reinforced by a Universal Heel Lock System that keeps the foot in place during downhill descents, along with a Vibram™ Megagrip outsole for grippy traction. New for fall comes an autumnal-inspired colorway fresh to this best-selling style. (MSRP $135)

In addition to the brand’s commitment to expanding its performance footprint, Teva continues to broaden its lifestyle collection, offering more closed-toed styles for cold weather comfort and style.

A Sleeker Snow Boot | Auroris

The brand’s first true winterized boot, the new Auroris embraces the elements with toasty 3M™ Thinsulate™ Insulation and a White Spider Rubber® outsole geared for cold weather and slushy days. Its sleek silhouette features a mix of leather, suede, and ripstop, along with a cushy MAX-COMF footbed for all-day comfort. Engineered with a TevaRAPID PROOF waterproof bootie, the Auroris was made for chilly city commutes and on-mountain adventures alike. (MSRP: $160)

Elevated Comfort | ReEmber Mid Platform

The ReEmber Mid is taken to new heights with an EVA platform sole. This style adds an elevated finish to any look without sacrificing comfort. The perfect cozy, cold weather shoe that features the same water-resistant ripstop and rib knit collar as the ReEmber, as well as an added elastic goring for easy on and off. (MSRP: $110)

Fall Favorite, Reimagined | Midform Boot Patchwork

This season, the best-selling Teva Midform Boot is reimagined with a trendy patchwork suede design and MAX-COMF footbed for everyday comfort and durability. Amping up the aesthetic with chunky mohair laces and a mix of outdoor-inspired materials, this cool weather staple is finished with an edgy sawtooth sole. (MSRP: $150)

Holiday Sparkle | Hurricane Ampsole Metallic

Add a little glimmer to your holiday attire with the best-selling Hurricane Ampsole sandal, which will be available in festive jewel tones and metallics for a limited time, exclusively on Teva.com. (MSRP: $80)

Teva continues to celebrate its 40th anniversary throughout fall and winter 2024, launching new revived heritage styles reminiscent of the 2000’s and 2010’s decades.

2000’s - Hurricane XLT2 Revive

Providing all the grippy goodness and comfy cushion of the do-it-all Hurricane XLT2 sport sandal, this recent reboot is a must-pack style for any adventure with revived heritage strap designs from the brand’s 2000s Teva archives. (MSRP: $75)

2010’s - Original Universal Revive

Loved for its timeless comfort and utilitarian style, the original sports sandal features the same rapids-ready straps and rugged rubber sole that made the original an adventure icon. (MSRP: $55)

Hurricane Ampsole Volt Revive

The Hurricane Ampsole Volt Revive borrows the wide mesh upper of the retro Hurricane Volt and blends it with the chunky sole of the Hurricane Ampsole for a modern take on the sport sandal. The strap designs are inspired by early 2010s aesthetics and made from 100% REPREVE® recycled plastic for comfortable all-day wear. (MSRP: $90)

Fall in New Hues | Updates for Fall/Winter Styles

On-trend color updates will be rolled out for the fall-winter season for ReEmber, ReEmber Terrain, Hurricane XLT2, Grandview GTX, and other fan-favorite Teva styles.

About Teva®

In 1984, Teva created the world’s first sport sandal on the banks of the Grand Canyon, sparking a revolution in the outdoor footwear industry. For 40 years, Teva has outfitted adventure-seekers across the globe with versatile and modern footwear that meets the demands of every journey, no matter how daring. Rooted in a spirit of wonder and ingenuity, Teva continues to push the boundaries of functional performance footwear, offering exceptional fit and comfort for outdoor enthusiasts alike, from the avid hiker to the everyday explorer. Learn more about Teva, a division of Deckers Brands, at teva.com or follow @Teva.

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA®, Teva® and AHNU®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50 years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240903367117/en/

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Teva@OutsidePR.com

Source: Teva

FAQ

What new trail-ready styles has Teva introduced in its Fall 2024 collection?

Teva has introduced two new trail-ready styles in its Fall 2024 collection: the Trailwinder, priced at $130, and the Ellwood Mid, priced at $120.

How much does the new Teva Auroris winterized boot cost?

The new Teva Auroris winterized boot, which is the brand's first true winterized boot, is priced at $160.

What heritage styles has Teva revived for its 40th anniversary celebration?

For its 40th anniversary, Teva has revived heritage styles including the Hurricane XLT2 Revive ($75) from the 2000s and the Original Universal Revive ($55) from the 2010s.

What is the price of the Teva Grandview GTX Mid in the Fall 2024 collection?

The Teva Grandview GTX Mid, which has received a new autumnal-inspired colorway for Fall 2024, is priced at $135.

How is Teva (DECK) leveraging its athlete program for product development?

Teva (DECK) is leveraging its reinvigorated athlete program for product development, creation, and wear tests in the field to influence future technical design components and expand its all-season trail category.