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Deckers Outdoor Corp (NYSE: DECK) is a globally recognized leader in the design, marketing, and distribution of innovative footwear, apparel, and accessories. The company’s product portfolio includes renowned brands such as UGG®, HOKA®, Teva®, Sanuk®, Koolaburra®, and AHNU®. These brands cater to both everyday casual lifestyle needs and high-performance activities, positioning Deckers as a versatile and influential player in the industry.
What Deckers Does: The company designs and sells a variety of casual and performance footwear, apparel, and accessories. Each of its brands has carved a niche in the market, appealing to a diverse global audience. UGG, for example, is celebrated for its luxurious sheepskin boots, while HOKA is acclaimed for its maximalist running shoes that offer superior cushioning and support.
Market Presence: Deckers' products are sold in more than 50 countries through a mix of wholesale channels, company-owned retail stores, and online platforms. This extensive distribution network ensures that their products are accessible to millions of consumers worldwide.
Recent Achievements: Deckers has recently celebrated several milestones and achievements. For instance, the HOKA brand launched the all-new Cielo X1, a cutting-edge road racing shoe that has been well-received by elite athletes. Additionally, UGG has reached a significant milestone by influencing one million acres of grasslands in Australia towards regenerative farmland, showcasing their commitment to sustainability.
Financial Performance: The company achieved record financial results for the third quarter of fiscal 2024, with significant revenue and earnings growth driven by the strong performance of HOKA and UGG. Deckers continues to maintain a robust balance sheet, with substantial stock repurchase programs reflecting confidence in its market position.
Leadership and Strategy: Recently, Deckers announced a leadership transition, with Dave Powers retiring as President and CEO, effective August 1, 2024, and Stefano Caroti stepping into the role. This planned transition underscores Deckers’ commitment to strategic succession planning and long-term growth.
Partnerships and Innovations: Deckers consistently pushes the envelope with innovative products and strategic partnerships. For example, the AHNU brand has introduced the Sequence 1 sneaker, blending performance and aesthetic to cater to modern consumers' demands.
With a 50-year history of building niche footwear brands into lifestyle market leaders, Deckers Outdoor Corp continues to attract loyal consumers globally, driving sustained growth and innovation in the footwear and apparel industry.
HOKA®, a division of Deckers Brands (NYSE: DECK), has launched its inaugural Youth collection of footwear aimed at young athletes. The collection features three popular models: Speedgoat 5 Youth, Clifton 9 Youth, and Ora Slide 3 Youth. The designs incorporate kid-friendly features and sustainable materials, such as recycled polyethylene terephthalate yarns and sugarcane midsole components. All models are available in youth sizes 3.5Y to 7Y, with prices ranging from $50 to $110. The Speedgoat 5 Youth emphasizes durability and grip, while the Clifton 9 focuses on performance for young runners. The Ora Slide 3 is designed for recovery, providing comfort after physical activities. The Youth collection is now available for purchase at HOKA.com and authorized retailers.
Sanuk, a division of Deckers Brands (NYSE: DECK), has launched a limited-edition capsule collection in collaboration with Stone Brewing, celebrating the 'Live Buena' lifestyle of Southern California. The collection features six styles for men and women, made with eco-friendly materials like hemp and recycled plastic. Retail prices range from $40 to $65, with products available online and at select retailers. The collaboration aims to offer innovative, comfortable products that resonate with environmentally conscious consumers. This partnership reflects both brands’ commitment to design quality and sustainability.
HOKA®, a division of Deckers Brands (NYSE: DECK), has launched the Rocket X 2, a high-performance road racing shoe engineered for elite athletes. The shoe features advancements such as a dual-density PEBA midsole foam, a carbon fiber plate, and a lightweight synthetic mesh upper. Weighing 6.7 oz for women's and 8.3 oz for men's sizes, the Rocket X 2 is World Athletics approved. It retails for $250 and is now available on HOKA.com. The launch coincides with notable race successes for HOKA athletes, including Futsum Zienasellassie winning the USATF Marathon Championships.
Deckers Brands recently concluded its sixth Art of Kindness (AOK) volunteering week, achieving over 6300 hours of service across 102 organizations globally. This record-breaking participation surpassed previous AOK events, showcasing employee commitment to community engagement. CEO Dave Powers lauded the initiative, emphasizing its positive impact on both the communities served and employee mental wellbeing. Employees shared their rewarding experiences, highlighting the importance of volunteering. The AOK week underscores Deckers Brands' core values of service, community, and kindness, reinforcing its dedication to making a positive difference.
HOKA, a division of Deckers Brands (NYSE: DECK), announced the launch of a limited-edition capsule collection featuring the Tor Ultra urban hiker in collaboration with Boston streetwear boutique Bodega. Set for release on March 24, 2023, the collection includes the Tor Ultra Hi ($250) and Lo ($225) models. Inspired by Southwestern colors, the shoes retain GORE-TEX booties and Vibram Megagrip outsoles, merging outdoor performance with streetwear aesthetics. This collaboration aims to enhance exploration and integrate style with functionality while celebrating the enduring legacy of the Tor silhouette.
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