HOKA® Debuts First-Ever Youth Collection for the Next Generation of Athletes

Rhea-AI Summary

HOKA®, a division of Deckers Brands (NYSE: DECK), has launched its inaugural Youth collection of footwear aimed at young athletes. The collection features three popular models: Speedgoat 5 Youth, Clifton 9 Youth, and Ora Slide 3 Youth. The designs incorporate kid-friendly features and sustainable materials, such as recycled polyethylene terephthalate yarns and sugarcane midsole components. All models are available in youth sizes 3.5Y to 7Y, with prices ranging from $50 to $110. The Speedgoat 5 Youth emphasizes durability and grip, while the Clifton 9 focuses on performance for young runners. The Ora Slide 3 is designed for recovery, providing comfort after physical activities. The Youth collection is now available for purchase at HOKA.com and authorized retailers.

Positive

• Launch of the first Youth collection catering to young athletes.
• Features popular models Speedgoat 5, Clifton 9, and Ora Slide tailored for kids.
• Incorporation of sustainable materials, showcasing a commitment to environmental responsibility.
• Prices range from $50 to $110, making them accessible for parents.

Negative

• None.

The new collection includes youth sizes of iconic HOKA franchises: the Clifton 9, Speedgoat 5, and Ora 3 Slide

GOLETA, Calif., April 21, 2023 /PRNewswire/ -- HOKA®, a division of Deckers Brands (NYSE: DECK), announces the launch of its first ever collection of footwear for kids. Designed specifically with the young athlete in mind, the Youth collection was made with Kid-centric features, a focus on fit and all the signature HOKA technology found in HOKA adult products. The collection will launch with three HOKA icons: the Speedgoat 5 Youth, Clifton 9 Youth, and Ora Slide 3 Youth.

"You'll find 100% HOKA DNA woven throughout our new Youth collection, including sustainably minded materials that help our next generation of athletes tread lighter," said Hy Rosario, Director Outdoor and Kids. "The Youth collection was inspired by our three most popular HOKA styles, built with performance first and designed to empower every child to choose their own adventure – whether it be on the road, trail or every day wear."

Speedgoat 5 Youth
A Trailblazer for the Next Generation

The Speedgoat 5 Youth is built off the blueprint of the HOKA original trail icon. Thoughtfully designed with sustainability in mind, this trailblazer enlists a woven mesh upper with 21% recycled polyethylene terephthalate (rPET) yarns, a 30% sugarcane midsole, and durable lugs to enhance grip and control for even the most rugged explorers. The youth model also features a quick-toggle lace system, for easy on-and-off usage. The Speedgoat 5 Youth is available in sizes 3.5Y-7Y and has an MSRP of $110.

Clifton 9 Youth
Big Performance, Small Size

Designed for future milers, the brand-new Clifton 9 Youth delivers the same performance features as the HOKA Clifton in a slightly smaller package. Like the Speedgoat 5 Youth, it has a 30% sugarcane midsole as well as 31% rPET yarns woven throughout the lightweight, breathable upper. The gusseted tongue mitigates any tongue migration during high movement while sustaining all-day foot-hugging comfort. This lightweight runner is a future-friendly option for the next generation, and is available in sizes 3.5Y-7Y with an MSRP of $110.

Ora Slide 3 Youth
TLC for Kids Feet

The Ora Slide 3 delivers big on recovery in a small size. Loved for its cushy, post-run relief, this slip-on silhouette enlists sustainably minded materials, including 20% sugarcane across the midsole and topsole. The softer foam directly underfoot is complimented by a rubberized EVA underneath, supplying the durable traction that active kids require. The Ora Slide 3 Youth is available in whole sizes 4-7Y for an MSRP of $50.

The Speedgoat 5 Youth, Clifton 9 Youth, and Ora Slide Youth are available for purchase today at HOKA.com and at HOKA authorized HOKA dealers worldwide.

About HOKA®

HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA. #FlyHumanFly

About Deckers Brands 

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, KOOLABURRA®, HOKA®, Teva®, and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has about 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

HOKA Media Contacts
Miranda Young
HOKA Global Brand Communications
miranda.young@hoka.com 

Alice Baker
OutsidePR
Alice@OutsidePR.com 

Azione PR
HOKA@azionepr.com

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SOURCE HOKA

FAQ

What new products has Deckers announced?

Deckers has announced the launch of HOKA's first Youth collection of footwear.

What are the key features of HOKA's Youth collection?

The Youth collection includes the Speedgoat 5, Clifton 9, and Ora Slide 3, featuring kid-friendly designs and sustainable materials.

When was the Youth collection launch announced?

The Youth collection launch was announced on April 21, 2023.

Where can I buy the new HOKA Youth collection?

The HOKA Youth collection is available for purchase at HOKA.com and authorized retailers.

What is the price range for HOKA's Youth footwear?

The Youth footwear is priced between $50 and $110.