John Deere Cultivates Multi-Year Charitable Ambassador Partnership with Daniel Berger

Rhea-AI Summary

Deere & Company (NYSE: DE) has announced a multi-year charitable partnership with golfer Daniel Berger, committing $100,000 to support various charitable organizations instead of a traditional win bonus. Berger will showcase a John Deere branded golf bag during his debut at The Masters and will participate in the John Deere Classic, scheduled for June 27-July 3. This partnership underlines both parties' dedication to giving back to the community and enhancing the sport of golf.

Positive

• John Deere and Daniel Berger will donate $100,000 to charitable organizations, enhancing community support.
• The partnership emphasizes Deere's long-standing commitment to the golf community.
• Daniel Berger will promote John Deere through his golf bag branding, increasing brand visibility.

Negative

• None.

Berger and John Deere will donate $100,000 to charitable organizations in lieu of a traditional win bonus. He will debut a John Deere branded golf bag at The Masters.

MOLINE, Ill., April 5, 2022 /PRNewswire/ -- Deere & Company (NYSE: DE) has teamed up with the 21^st ranked golfer in the world and Ryder Cup champion, Daniel Berger, for a multi-year charitable ambassador partnership that will include charitable collaborations and branding on his golf bag.

John Deere and Berger mutually agreed to prioritize giving back to the game of golf and charitable organizations by committing $100,000 in donations to various organizations in lieu of a traditional win bonus within the terms of their agreement. Berger continues to support charities including St. Jude Children's Research Hospital and Nicklaus Children's Hospital, and he'll work with John Deere to donate the allotted win bonus to charities they both support.

"Daniel's presence on and off the golf course exemplifies Deere's commitment to community and the game of golf, said Mara Downing, Vice President Global Brand and Communications.  "We look forward to welcoming him to the John Deere Classic this summer and to celebrating this world-class partnership."

"John Deere is the gold standard in what they do, and they've been an integral part of the golf community for as long as I've been playing the game," said Daniel Berger. Their commitment to growing the game from the ground up and giving back to charity has me really excited about this partnership, and I'm honored to be part of the John Deere family."

For the first time in tournament history, the 2022 John Deere Classic will be played June 27-July 3. Berger will return to TPC Deere Run this summer to compete in the tournament he has been committed to since 2017. Since 1971, the John Deere Classic has delivered over $145 million to regional charities, most of it through its innovative Birdies for Charity program. John Deere is the third longest-standing title sponsor on the PGA TOUR, sponsoring the tournament in their home community of the Quad Cities since 1998.

About John Deere: Deere & Company (www.JohnDeere.com) is a global leader in the delivery of agricultural, construction, and forestry equipment. We help our customers push the boundaries of what's possible in ways that are more productive and sustainable to help life leap forward. Our technology-enabled products including John Deere Autonomous 8R Tractor, See & Spray and E-Power Backhoe are just some of the ways we help meet the world's increasing need for food, shelter, and infrastructure. Deere & Company also provides financial services through John Deere Financial.

For more information on Deere & Company, visit us at www.deere.com/en/news/.

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SOURCE Deere & Company

FAQ

What is the partnership between Deere and Daniel Berger about?

Deere and Daniel Berger have formed a multi-year charitable partnership, committing $100,000 to support various charities.

When will the John Deere Classic take place?

The John Deere Classic is scheduled for June 27-July 3, 2022.

What charitable organizations will benefit from the $100,000 donation?

The donation will support various charities that both John Deere and Daniel Berger support, including St. Jude Children's Research Hospital.

How does this partnership impact Deere's brand visibility?

Daniel Berger will showcase a John Deere branded golf bag, enhancing the brand's visibility during major golfing events.