JOHN DEERE ANNOUNCES COLLABORATION WITH DOVETAIL WORKWEAR TO EMPOWER WOMEN IN AGRICULTURE
John Deere (DE) has announced a strategic collaboration with Dovetail Workwear to launch a specialized apparel collection designed specifically for women in agriculture. The partnership, launching April 2, 2025, aims to address the unique needs of female farmers, crafts and tradeswomen, and small-scale homesteaders.
The collection development involved direct input from female farmers throughout the design and testing phases, featuring high-stretch, midweight fabric and boot-friendly split hems. This initiative recognizes the significant role of women in agriculture, with current statistics showing that 36% of U.S. farmers are women, and 56% of farms have women as producers and decision-makers.
John Deere (DE) ha annunciato una collaborazione strategica con Dovetail Workwear per lanciare una collezione di abbigliamento specializzata progettata specificamente per le donne nel settore agricolo. La partnership, che sarà lanciata il 2 aprile 2025, mira a rispondere alle esigenze uniche delle agricoltrici, delle artigiane e delle donne che gestiscono piccole aziende agricole.
Lo sviluppo della collezione ha coinvolto il contributo diretto di agricoltrici durante le fasi di progettazione e test, utilizzando tessuti elastici e di peso medio con orli divisi adatti agli stivali. Questa iniziativa riconosce il ruolo significativo delle donne nell'agricoltura, con statistiche attuali che mostrano che il 36% degli agricoltori negli Stati Uniti sono donne e che il 56% delle fattorie ha donne come produttrici e decisori.
John Deere (DE) ha anunciado una colaboración estratégica con Dovetail Workwear para lanzar una colección de ropa especializada diseñada específicamente para mujeres en la agricultura. La asociación, que se lanzará el 2 de abril de 2025, tiene como objetivo abordar las necesidades únicas de las agricultoras, artesanas y mujeres que gestionan pequeñas granjas.
El desarrollo de la colección involucró la participación directa de agricultoras durante las fases de diseño y prueba, presentando tejidos de alta elasticidad y peso medio, así como dobladillos divididos adecuados para botas. Esta iniciativa reconoce el papel significativo de las mujeres en la agricultura, con estadísticas actuales que muestran que el 36% de los agricultores en EE. UU. son mujeres y que el 56% de las granjas tienen mujeres como productoras y tomadoras de decisiones.
존 디어(John Deere) (DE)는 도브테일 워크웨어(Dovetail Workwear)와 협력하여 농업 분야의 여성을 위해 특별히 설계된 의류 컬렉션을 출시한다고 발표했습니다. 이 파트너십은 2025년 4월 2일에 시작되며, 여성 농부, 장인 및 소규모 자영농의 고유한 요구를 해결하는 것을 목표로 합니다.
컬렉션 개발은 디자인 및 테스트 단계에서 여성 농부의 직접적인 의견을 반영하였으며, 신축성이 뛰어난 중량감 있는 원단과 부츠에 적합한 분할 밑단을 특징으로 합니다. 이 이니셔티브는 농업에서 여성의 중요한 역할을 인식하며, 현재 통계에 따르면 미국 농부의 36%가 여성입니다 그리고 56%의 농장이 여성 생산자 및 의사결정자를 보유하고 있습니다.
John Deere (DE) a annoncé une collaboration stratégique avec Dovetail Workwear pour lancer une collection de vêtements spécialisée, conçue spécifiquement pour les femmes dans l'agriculture. Ce partenariat, qui sera lancé le 2 avril 2025, vise à répondre aux besoins uniques des agricultrices, des artisanes et des petites exploitantes agricoles.
Le développement de la collection a impliqué des contributions directes d'agricultrices tout au long des phases de conception et de test, avec des tissus à haute élasticité, de poids moyen, et des ourlets fendus adaptés aux bottes. Cette initiative reconnaît le rôle significatif des femmes dans l'agriculture, avec des statistiques actuelles montrant que 36% des agriculteurs aux États-Unis sont des femmes, et que 56% des exploitations ont des femmes comme productrices et décideurs.
John Deere (DE) hat eine strategische Zusammenarbeit mit Dovetail Workwear angekündigt, um eine spezialisierte Bekleidungskollektion zu lancieren, die speziell für Frauen in der Landwirtschaft entwickelt wurde. Die Partnerschaft wird am 2. April 2025 gestartet und zielt darauf ab, die einzigartigen Bedürfnisse von Bäuerinnen, Handwerkerinnen und Kleinbauern zu berücksichtigen.
Die Entwicklung der Kollektion beinhaltete direkte Beiträge von Bäuerinnen während der Design- und Testphasen und bietet hochdehnbaren, mittelschweren Stoff sowie stiefelfreundliche gespaltene Säume. Diese Initiative erkennt die bedeutende Rolle der Frauen in der Landwirtschaft an, wobei aktuelle Statistiken zeigen, dass 36% der US-Bauern Frauen sind und 56% der Betriebe Frauen als Produzenten und Entscheidungsträger haben.
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The John Deere x Dovetail Workwear collection was developed through close collaboration with female farmers, ensuring their voices and needs are represented at every stage, from product design to wear testing. Design prioritizes fit, performance, and durability on the farm, with features like high-stretch, midweight fabric and a split hem for a smooth fit over boots.
Throughout history, women have grown, sourced, and harvested food alongside their male counterparts. In times of war, they even replaced their jobs in the field. While women haven't always been recognized for their pivotal role in agriculture, their influence and impact has continued to grow steadily.
Today, women represent a significant force in agriculture:
36% of allU.S. farmers are women.56% of all farms have women as producers and decision-makers.
Dovetail Workwear's collaboration with Deere celebrates and recognizes these invaluable contributions, shining a spotlight on the women who keep our farms running and our tables full.
"We are thrilled to partner with John Deere to honor and support the extraordinary women in agriculture," said Sara DeLuca, Dovetail Co-founder and Director of Product Development. "By developing a collection that is specifically tailored to meet their needs, we aim to empower women in the field, provide them with the tools they need to succeed, and inspire future generations of female farmers."
"Deere's collaboration with Dovetail Workwear is born from real conversations with women doing real work," said Lauren Willis, Global Director Brand Licensing at John Deere. "Through this workwear line we hope to help women in agriculture feel great as they dress for the busy and unique lives they lead."
The John Deere x Dovetail Workwear capsule collection is available beginning April 2, 2025, at DovetailWorkwear.com and in
About Dovetail Workwear
Founded in 2018 and headquartered in the Pacific Northwest, Dovetail Workwear is the largest exclusively women's workwear brand in the northern hemisphere and is made by women, for women, and with women. From the skilled tradeswomen to the backyard gardener, Dovetail Workwear makes all-season, all-reason utility apparel that is designed to perform and protect without compromising form and function and is constructed of eco-conscious fabrics, ethical sourcing and manufacturing, and available in inclusive sizing. Dovetail Workwear is available online and in over 500 retail locations across
@dovetailworkwear
About Deere & Company
It doesn't matter if you've never driven a tractor, mowed a lawn, or operated a dozer. With John Deere's role in helping produce food, fiber, fuel, and infrastructure, we work for every single person on the planet. It all started nearly 200 years ago with a steel plow. Today, John Deere drives innovation in agriculture, construction, forestry, turf, power systems, and more.
For more information on Deere & Company, visit us at www.deere.com/en/news/.
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SOURCE John Deere Company
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