DBG Partners with LTK, a Large Influencer Platform, Receiving Strong Interest from Influencers With First Influencer Videos Launching Next Week
Digital Brands Group (DBGI) has announced a partnership with LTK, a major domestic full-service influencer platform. The company has received interest from LTK's influencer network for their Sundry, Stateside, and Avo brands. The first influencer videos are scheduled to launch next week, with products already shipped to selected influencers. This partnership is part of DBGI's new digital strategy, alongside their VAYNERCOMMERCE initiative, aiming to increase brand awareness and drive revenue growth through LTK's performance-based platform.
Digital Brands Group (DBGI) ha annunciato una partnership con LTK, una importante piattaforma di influencer a servizio completo. L'azienda ha ricevuto interesse dal network di influencer di LTK per i suoi marchi Sundry, Stateside e Avo. I primi video degli influencer sono programmati per essere lanciati la prossima settimana, con i prodotti già inviati a influencer selezionati. Questa partnership fa parte della nuova strategia digitale di DBGI, insieme all'iniziativa VAYNERCOMMERCE, che mira ad aumentare la consapevolezza del marchio e a spingere la crescita dei ricavi attraverso la piattaforma basata sulle performance di LTK.
Digital Brands Group (DBGI) ha anunciado una asociación con LTK, una importante plataforma de influencers a servicio completo. La empresa ha recibido interés de la red de influencers de LTK para sus marcas Sundry, Stateside y Avo. Los primeros videos de influencers están programados para lanzarse la próxima semana, con productos ya enviados a influencers seleccionados. Esta asociación es parte de la nueva estrategia digital de DBGI, junto con la iniciativa VAYNERCOMMERCE, que busca aumentar el reconocimiento de la marca y fomentar el crecimiento de ingresos a través de la plataforma basada en el rendimiento de LTK.
디지털 브랜드 그룹 (DBGI)는 국내 주요 종합 인플루언서 플랫폼 LTK와 파트너십을 발표했습니다. 이 회사는 LTK의 인플루언서 네트워크로부터 Sundry, Stateside, Avo 브랜드에 대한 관심을 받았습니다. 첫 번째 인플루언서 영상은 다음 주에 출시될 예정이며, 선택된 인플루언서에게 이미 제품이 발송되었습니다. 이 파트너십은 DBGI의 새로운 디지털 전략의 일환으로, VAYNERCOMMERCE 이니셔티브와 함께 브랜드 인지도를 높이고 LTK의 성과 기반 플랫폼을 통해 수익 성장을 촉진하는 것을 목표로 하고 있습니다.
Digital Brands Group (DBGI) a annoncé un partenariat avec LTK, une plateforme d'influenceurs domestiques à service complet. L'entreprise a reçu de l'intérêt de la part du réseau d'influenceurs de LTK pour ses marques Sundry, Stateside et Avo. Les premières vidéos d'influenceurs sont prévues pour être lancées la semaine prochaine, avec des produits déjà expédiés à des influenceurs sélectionnés. Ce partenariat fait partie de la nouvelle stratégie numérique de DBGI, aux côtés de leur initiative VAYNERCOMMERCE, visant à augmenter la notoriété de la marque et à stimuler la croissance des revenus grâce à la plateforme basée sur la performance de LTK.
Digital Brands Group (DBGI) hat eine Partnerschaft mit LTK angekündigt, einer wichtigen Full-Service-Influencer-Plattform. Das Unternehmen hat Interesse aus dem Influencer-Netzwerk von LTK für seine Marken Sundry, Stateside und Avo erhalten. Die ersten Influencer-Videos sollen nächste Woche starten, wobei Produkte bereits an ausgewählte Influencer versendet wurden. Diese Partnerschaft ist Teil der neuen digitalen Strategie von DBGI, neben der VAYNERCOMMERCE-Initiative, die darauf abzielt, die Markenbekanntheit zu steigern und das Umsatzwachstum über die leistungsorientierte Plattform von LTK voranzutreiben.
- Partnership with major influencer platform LTK established
- Immediate interest received from influencer network
- Products already shipped to selected influencers
- Expansion of digital marketing strategy with second major initiative
- None.
Insights
The partnership with LTK represents a modest step into influencer marketing but falls short of being a game-changing development for DBGI. While LTK boasts a significant influencer network, success metrics and revenue projections are notably absent from this announcement. The performance-based model reduces upfront risk, but for a micro-cap company with
The integration with VAYNERCOMMERCE suggests a broader digital transformation strategy, but without specific KPIs, conversion targets, or expected ROI, it's difficult to quantify potential impact. The focus on premium brands like Sundry, Stateside and Avo through influencer marketing is logical, but success will heavily depend on influencer selection and content quality.
Austin, TX, Nov. 20, 2024 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (“DBG”) (NASDAQ: DBGI), a curated collection of luxury lifestyle brands, today announces that it has partnered with LTK, one of the largest domestic full service influencer platforms.
Shortly after the commencement of our partnership, we received interest from their influencer network with respect to our Sundry, Stateside, and Avo brands. We believe this shows the opportunity to scale our consumer outreach through the LTK network. The first influencer videos for our Sundry, Stateside, and Avo brands will launch next week, and we have already shipped the first round of products to the influencers we selected for the launch.
“We believe this will increase the awareness of our brands amongst consumers, which we hope will drive revenue growth. LTK is a scalable platform that is performance based, which we plan to utilize as a part of our new digital strategy in addition to VAYNERCOMMERCE. This is the second digital marketing initiative that we have recently begun,” said Hil Davis, Chief Executive Officer of Digital Brands Group.
Forward-looking Statements
Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the widespread outbreak of an illness or any other communicable disease, or any other public health crisis, including the coronavirus (COVID-19) global pandemic; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Forms 8-K filed or furnished with the SEC.
About Digital Brands Group
We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.
Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
Phone: (800) 593-1047
SOURCE Digital Brands Group, Inc.
Related Links
https://ir.digitalbrandsgroup.co
FAQ
When will DBGI launch its first influencer videos through LTK partnership?
Which brands from DBGI are part of the LTK influencer partnership?
What is DBGI's new digital marketing strategy?
