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DBG Announces Marketing Partnership with VAYNERCOMMERCE, already resulting in a 34% increase in digital revenue and a 7% Increase in Average Order Volume

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Digital Brands Group (NASDAQ: DBGI) has partnered with VAYNERCOMMERCE, a digital growth agency created by Gary Vaynerchuk, effective October 21, 2024. The collaboration has already shown significant results, with a 34% increase in daily digital revenues and a 7% increase in average order volume during the first 17 days compared to the previous 30-day period. DBG plans to expand the partnership by implementing email and SMS campaign services. The company chose VAYNERCOMMERCE for their industry reputation and performance-driven marketing solutions.

Digital Brands Group (NASDAQ: DBGI) ha stretto una partnership con VAYNERCOMMERCE, un'agenzia di crescita digitale fondata da Gary Vaynerchuk, che avrà effetto dal 21 ottobre 2024. La collaborazione ha già mostrato risultati significativi, con un aumento del 34% nelle entrate digitali giornaliere e un aumento del 7% nel volume medio degli ordini nei primi 17 giorni rispetto al periodo precedente di 30 giorni. DBG prevede di espandere la partnership implementando servizi di campagne email e SMS. L'azienda ha scelto VAYNERCOMMERCE per la loro reputazione nel settore e per le soluzioni di marketing orientate ai risultati.

Digital Brands Group (NASDAQ: DBGI) ha formado una asociación con VAYNERCOMMERCE, una agencia de crecimiento digital creada por Gary Vaynerchuk, a partir del 21 de octubre de 2024. La colaboración ya ha mostrado resultados significativos, con un aumento del 34% en los ingresos digitales diarios y un aumento del 7% en el volumen medio de pedidos durante los primeros 17 días en comparación con el período de 30 días anterior. DBG planea expandir la asociación implementando servicios de campañas de email y SMS. La empresa eligió a VAYNERCOMMERCE por su reputación en la industria y sus soluciones de marketing orientadas al rendimiento.

디지털 브랜즈 그룹 (NASDAQ: DBGI)가 Gary Vaynerchuk이 만든 디지털 성장 에이전시 VAYNERCOMMERCE와 파트너십을 체결했습니다. 이 협력은 2024년 10월 21일부터 시행됩니다. 협력은 이미 주목할 만한 결과를 보여주었으며, 첫 17일 동안 일일 디지털 수익이 34% 증가하고, 평균 주문량이 7% 증가했습니다. 이는 이전 30일 기간과 비교한 것입니다. DBG는 이메일 및 SMS 캠페인 서비스 도입으로 파트너십을 확대할 계획입니다. 이 회사는 업계 평판과 성과 중심의 마케팅 솔루션 때문에 VAYNERCOMMERCE를 선택했습니다.

Digital Brands Group (NASDAQ: DBGI) a formé un partenariat avec VAYNERCOMMERCE, une agence de croissance numérique fondée par Gary Vaynerchuk, à compter du 21 octobre 2024. La collaboration a déjà montré des résultats significatifs, avec un augmentation de 34 % des revenus numériques quotidiens et une augmentation de 7 % du volume moyen des commandes au cours des 17 premiers jours par rapport à la période de 30 jours précédente. DBG prévoit d'élargir le partenariat en mettant en œuvre des services de campagne par e-mail et SMS. L'entreprise a choisi VAYNERCOMMERCE en raison de sa réputation dans l'industrie et de ses solutions de marketing axées sur les performances.

Digital Brands Group (NASDAQ: DBGI) hat eine Partnerschaft mit VAYNERCOMMERCE, einer digitalen Wachstumsagentur, die von Gary Vaynerchuk gegründet wurde, ab dem 21. Oktober 2024, geschlossen. Die Zusammenarbeit hat bereits signifikante Ergebnisse gezeigt, mit einem 34% Anstieg der täglichen digitalen Einnahmen und einem 7% Anstieg des durchschnittlichen Bestellvolumens in den ersten 17 Tagen im Vergleich zum vorhergehenden 30-Tage-Zeitraum. DBG plant, die Partnerschaft durch die Umsetzung von E-Mail- und SMS-Kampagnendienstleistungen auszubauen. Das Unternehmen wählte VAYNERCOMMERCE aufgrund ihres Rufes in der Branche und der leistungsorientierten Marketinglösungen.

Positive
  • 34% increase in daily digital revenues after partnership implementation
  • 7% increase in average order volume in the first 17 days
  • Expansion of services to include email and SMS campaigns
Negative
  • None.

Insights

The partnership with VAYNERCOMMERCE shows immediate positive impact with 34% higher daily digital revenues and 7% increase in average order volume within just 17 days. For a micro-cap company like DBG with $1.77M market cap, these metrics are significant. VAYNERCOMMERCE's reputation and Gary Vaynerchuk's proven track record in digital marketing suggest potential for sustained growth. The planned expansion into email and SMS campaigns could further amplify results, as these channels typically have higher ROI than traditional digital advertising. However, investors should note that 17 days is a relatively short period to confirm lasting improvement and seasonal factors could have influenced the results.

Austin, TX, Nov. 13, 2024 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (“DBG”) (NASDAQ: DBGI), a curated collection of luxury lifestyle brands, today announces that it entered into a marketing partnership on October 21, 2024, with VAYNERCOMMERCE, https://vaynercommerce.com/. VAYNERCOMMERCE is a full service digital growth agency created by Gary Vaynerchuk, also known as GARYVEE. VAYNERCOMMERCE’s services aim to help digital companies scale their online presence and revenues.

This partnership has already led to a 34% increase in daily digital revenues and a 7% increase in average order volume during the 17 day period (October 22nd, 2024 to November 7th, 2024) after VAYNERCOMMERCE began providing DBG with digital marketing services versus the prior 30 day period from September 22nd to October 21st.

We believe these results reinforce the positive value of our partnership with VAYNERCOMMERCE. We intend to add the agency’s email and SMS campaign services starting this week.

“We made the decision to outsource digital marketing services to VAYNERCOMMERCE based on their reputation in the industry. We felt that we could benefit from an outside performance driven marketing solution team that can focus its efforts on improving our marketing campaigns. We have just begun this journey with them and are already experiencing an increase in our results,” said Hil Davis, Chief Executive Officer of Digital Brands Group.

Forward-looking Statements

Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the widespread outbreak of an illness or any other communicable disease, or any other public health crisis, including the coronavirus (COVID-19) global pandemic; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Forms 8-K filed or furnished with the SEC.

About Digital Brands Group

We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.      

Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
Phone: (800) 593-1047

SOURCE Digital Brands Group, Inc.

Related Links

https://ir.digitalbrandsgroup.co


FAQ

What results did DBGI achieve from its VAYNERCOMMERCE partnership in October 2024?

DBGI achieved a 34% increase in daily digital revenues and a 7% increase in average order volume during the first 17 days of the partnership (October 22nd to November 7th, 2024).

When did Digital Brands Group (DBGI) partner with VAYNERCOMMERCE?

DBGI entered into a marketing partnership with VAYNERCOMMERCE on October 21, 2024.

What additional services will DBGI implement with VAYNERCOMMERCE?

DBGI plans to add VAYNERCOMMERCE's email and SMS campaign services to their existing digital marketing services.

Digital Brands Group, Inc.

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