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DoorDash Selects InComm Payments as Partner to Launch In-App Gift Card Shopping Experience

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DoorDash and InComm Payments have partnered to launch an in-app gift card shopping experience, allowing consumers to browse, purchase, and order delivery of gift cards from hundreds of merchants within the DoorDash app. The service launches November 29, featuring Black Friday promotions with -time discounts. DashMart, DoorDash's fulfillment platform, will enable physical gift card deliveries through Dashers. DashPass members will receive a 10% discount on select digital gift card orders, while non-members will get 5% off starting December 6.

DoorDash e InComm Payments hanno collaborato per lanciare un'esperienza di acquisto di gift card all'interno dell'app, consentendo ai consumatori di navigare, acquistare e ordinare la consegna di gift card da centinaia di commercianti tramite l'app DoorDash. Il servizio sarà disponibile dal 29 novembre, con promozioni per il Black Friday e sconti a tempo limitato. DashMart, la piattaforma di gestione degli ordini di DoorDash, permetterà la consegna fisica delle gift card tramite i Dashers. I membri di DashPass riceveranno uno sconto del 10% su ordini selezionati di gift card digitali, mentre i non membri beneficeranno di uno sconto del 5% a partire dal 6 dicembre.

DoorDash e InComm Payments se han asociado para lanzar una experiencia de compra de tarjetas de regalo dentro de la aplicación, permitiendo a los consumidores navegar, comprar y ordenar la entrega de tarjetas de regalo de cientos de comerciantes a través de la aplicación DoorDash. El servicio se lanzará el 29 de noviembre, con promociones del Black Friday y descuentos por tiempo limitado. DashMart, la plataforma de cumplimiento de DoorDash, permitirá la entrega física de tarjetas de regalo a través de los Dashers. Los miembros de DashPass recibirán un descuento del 10% en pedidos seleccionados de tarjetas de regalo digitales, mientras que los no miembros obtendrán un 5% de descuento a partir del 6 de diciembre.

DoorDashInComm Payments가 협력하여 앱 내에서 선물 카드 쇼핑 경험을 제공하게 되었습니다. 이를 통해 소비자들은 DoorDash 앱에서 수백 개의 판매업체의 선물 카드를 검색, 구매 및 배달 주문할 수 있습니다. 이 서비스는 11월 29일에 출시되며, 블랙 프라이데이 프로모션과 함께 한정 시간 할인이 제공됩니다. DashMart는 DoorDash의 물류 플랫폼으로, Dashers를 통해 실물 선물 카드 전달을 가능하게 합니다. DashPass 회원은 선택된 디지털 선물 카드 주문에서 10% 할인을 받을 수 있으며, 비회원은 12월 6일부터 5% 할인을 받게 됩니다.

DoorDash et InComm Payments se sont associés pour lancer une expérience d'achat de cartes-cadeaux dans l'application, permettant aux consommateurs de parcourir, d'acheter et de commander la livraison de cartes-cadeaux auprès de centaines de commerçants dans l'application DoorDash. Le service sera lancé le 29 novembre, avec des promotions pour le Black Friday et des réductions limitées dans le temps. DashMart, la plateforme de fulfillment de DoorDash, permettra la livraison physique de cartes-cadeaux via les Dashers. Les membres de DashPass bénéficieront d'une remise de 10 % sur les commandes de cartes-cadeaux numériques sélectionnées, tandis que les non-membres auront une remise de 5 % à partir du 6 décembre.

DoorDash und InComm Payments haben eine Partnerschaft geschlossen, um eine Einkaufserfahrung für Geschenkkarten innerhalb der App zu starten, die es den Verbrauchern ermöglicht, Hunderte von Händlern in der DoorDash-App zu durchsuchen, zu kaufen und Geschenkkarten zu bestellen. Der Service startet am 29. November mit Black Friday-Aktionen und zeitlich begrenzten Rabatten. DashMart, die Fulfillment-Plattform von DoorDash, ermöglicht die physische Lieferung von Geschenkkarten durch die Dashers. DashPass-Mitglieder erhalten 10% Rabatt auf ausgewählte digitale Geschenkkartenbestellungen, während Nicht-Mitglieder ab dem 6. Dezember 5% Rabatt bekommen.

Positive
  • New revenue stream through gift card sales integration
  • Enhanced DashPass value proposition with 10% discount on gift cards
  • Expansion of DashMart's product offerings
  • Additional monetization of existing delivery network
Negative
  • Promotional discounts (5-10%) may impact margins

Insights

This strategic partnership with InComm Payments represents a significant revenue diversification opportunity for DoorDash. By integrating gift card sales into their platform, they tap into the $200+ billion gift card market while leveraging their existing delivery infrastructure. The timing ahead of Black Friday and holiday shopping season is optimal for market penetration.

The dual offering of digital and physical gift cards through DashMart creates a competitive advantage in the quick-commerce space. The 10% DashPass member discount serves as both a retention tool and customer acquisition strategy, potentially driving higher membership adoption. This could lead to increased transaction frequency and customer lifetime value.

The initiative aligns with DoorDash's strategy to expand beyond food delivery into broader local commerce, creating new revenue streams with higher margins than traditional delivery services.

Partnership enhances gift card shopping experience with quick local deliveries from DashMart and other popular merchants within the DoorDash app

ATLANTA, Nov. 25, 2024 /PRNewswire/ -- InComm Payments, a global payments technology company, and DoorDash, the premier local commerce platform, today announced a partnership enabling consumers to browse, purchase and order delivery of gift cards for hundreds of merchants within the DoorDash app. The offering will launch on Friday, Nov. 29, with promotions beginning on Black Friday that offer limited-time discounts on select digital gift card orders made through the app or website* by eligible customers.

"Consumers trust DoorDash to bring them the best of their local neighborhood with ease, speed, value and convenience. We're expanding that experience to gifting by creating a digital gift card mall directly within the app," said Jaime Yeager, Vice President of Global Business Development at InComm Payments. "With our technology and retail network, we are excited to partner with DoorDash to bring this convenient shopping experience offering hundreds of gift card options to consumers preparing for the holidays."

In addition to physical gift card deliveries from local merchants, consumers can conveniently order physical gift cards from DashMart – a new type of fulfillment platform and store from DoorDash that offers businesses big and small a new channel to reach customers. InComm Payments manages the supply of popular gift cards to DashMart locations across the country, enabling Dashers to quickly pick up orders and deliver them to customers.

"DashMart serves as a fulfillment platform for DoorDash customers when they need essential items in a hurry – and during the holiday season that essential item might be a last-minute gift," said Emma Stockdale, Director of New Verticals at DoorDash. "We're thrilled to partner with InComm Payments to make gifting easier and faster during the holidays and beyond."

The partnership also delivers additional value to DashPass, DoorDash's membership program that offers unlimited $0 delivery fees and reduced service fees on eligible orders, exclusive deals, and other members-only benefits. Starting Black Friday for a limited time, DashPass members will receive a 10% discount on select digital gift card orders placed through DoorDash. Additionally, non-DashPass members will receive a 5% discount beginning December 6 and for a limited time.*

For more information or to place a gift card order, visit www.DoorDash.com/consumer/gift-cards or open the DoorDash app. To become a DashPass member, sign up here to access exclusive offers and additional membership benefits.**

For more information about InComm Payments, visit www.InCommPayments.com.

About InComm Payments 
InComm Payments is an innovative global payments technology provider. Leveraging dynamic technology and proven expertise, InComm Payments delivers enhanced end-to-end payment platforms and emerging financial technology solutions through a single integration, helping businesses grow across a wide range of industries including retail, healthcare, tolling & transit, incentives, mobile payments, digital currencies and financial services. By enabling omnichannel connections and alternative payment options to an ever-expanding consumer base in an increasingly digital ecosystem, InComm Payments creates seamless and valuable commerce experiences across the globe. With three decades of experience, over 525,000 points of retail and online distribution, 412 global patents and a presence in more than 40 countries, InComm Payments leads the payments industry from its headquarters in Atlanta, Ga. Learn more at www.InCommPayments.com.

About DoorDash
DoorDash (Nasdaq: DASH) is a technology company that connects consumers with their favorite local businesses in more than 30 countries across the globe. Founded in 2013, DoorDash builds products and services to help businesses innovate, grow, and reach more customers. DoorDash is your door to more: the local commerce platform dedicated to enabling merchants to thrive in the convenience economy, giving consumers access to more of their communities, and providing work that empowers.

Media Contacts  
Anthony Popiel
Communications Manager
InComm Payments  
apopiel@incomm.com

Emily Kent
Dalton Agency (on behalf of InComm Payments)
InCommPayments@daltonagency.com
540-621-5448

DoorDash Media Contact
press@doordash.com

*From 11/29/24 to 12/5/24 and for DashPass users only, receive 10% off purchase of a digital DoorDash gift card or select digital third-party gift cards; limit 10 per person. From 12/6/24 to 12/20/24, receive 10% off (for DashPass users) or 5% off (for non-DashPass users) purchase of a digital DoorDash gift card or select digital third-party gift cards; limit 2 per person. Must purchase from the DoorDash app or website. Maximum discount $20 per purchase. Discount will be automatically applied at checkout. Must have a valid DoorDash account. Only available in the U.S. as determined by DoorDash in its sole discretion. See additional terms here.

**DashPass benefits apply only to eligible orders that meet the minimum subtotal requirement listed on DoorDash for each participating merchant. Other fees (including service fee), taxes, and gratuity still apply. After signing up for DashPass, you will be charged the then-current renewal price (plus applicable taxes) automatically on a recurring basis until you cancel. DashPass terms (including how to cancel) here.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/doordash-selects-incomm-payments-as-partner-to-launch-in-app-gift-card-shopping-experience-302314547.html

SOURCE InComm Payments

FAQ

When will DoorDash (DASH) launch its gift card shopping experience?

DoorDash will launch its gift card shopping experience on Friday, November 29, 2024, with Black Friday promotions offering -time discounts.

What discount do DashPass members get on DoorDash (DASH) gift card purchases?

DashPass members will receive a 10% discount on select digital gift card orders for a time starting Black Friday.

How will DoorDash (DASH) handle physical gift card deliveries?

Physical gift cards will be delivered through DashMart locations across the country, with Dashers picking up and delivering orders to customers.

What discount will non-DashPass members get on DoorDash (DASH) gift cards?

Non-DashPass members will receive a 5% discount on select digital gift card orders beginning December 6, 2024, for a time.

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