Domino's® and DoorDash Announce Partnership: World's Largest Pizza Company to Join Largest Local Commerce Platform in North America
Domino's Pizza (DPZ) has partnered with DoorDash (DASH) to expand its reach through the DoorDash Marketplace while maintaining delivery service by Domino's own drivers. The partnership will launch nationwide in the U.S. in May 2025, followed by a Canadian expansion later that year.
The collaboration aims to tap into what Domino's believes is a $1 billion opportunity in the aggregator marketplace. The integration will allow DoorDash users to order through their app with GPS tracking, while orders will be fulfilled by uniformed Domino's drivers. DashPass subscribers will benefit from zero delivery fees and reduced service fees on orders over $12.
The partnership focuses on reaching incremental customers, particularly in suburban and rural markets. However, Domino's Rewards program will remain exclusive to Domino's e-commerce platforms.
Domino's Pizza (DPZ) ha stretto una partnership con DoorDash (DASH) per ampliare la sua portata attraverso il Marketplace di DoorDash, mantenendo il servizio di consegna tramite i propri autisti. La partnership sarà lanciata a livello nazionale negli Stati Uniti a maggio 2025, seguita da un'espansione in Canada entro la fine dell'anno.
La collaborazione mira a sfruttare quella che Domino's considera un'opportunità da 1 miliardo di dollari nel mercato degli aggregatori. L'integrazione permetterà agli utenti di DoorDash di ordinare tramite la loro app con tracciamento GPS, mentre gli ordini saranno evasi da autisti Domino's in uniforme. Gli abbonati a DashPass beneficeranno di spese di consegna gratuite e di tariffe di servizio ridotte sugli ordini superiori a $12.
La partnership si concentra sull'acquisizione di clienti incrementali, in particolare nei mercati suburbani e rurali. Tuttavia, il programma Rewards di Domino's rimarrà esclusivo per le piattaforme e-commerce di Domino's.
Domino's Pizza (DPZ) se ha asociado con DoorDash (DASH) para expandir su alcance a través del Marketplace de DoorDash, manteniendo el servicio de entrega a través de sus propios conductores. La asociación se lanzará a nivel nacional en EE. UU. en mayo de 2025, seguida de una expansión en Canadá más tarde ese año.
La colaboración tiene como objetivo aprovechar lo que Domino's considera una oportunidad de 1 mil millones de dólares en el mercado de agregadores. La integración permitirá a los usuarios de DoorDash hacer pedidos a través de su aplicación con seguimiento GPS, mientras que los pedidos serán cumplidos por conductores uniformados de Domino's. Los suscriptores de DashPass se beneficiarán de tarifas de entrega cero y tarifas de servicio reducidas en pedidos superiores a $12.
La asociación se centra en alcanzar clientes incrementales, particularmente en mercados suburbanos y rurales. Sin embargo, el programa Rewards de Domino's seguirá siendo exclusivo de las plataformas de comercio electrónico de Domino's.
도미노 피자 (DPZ)는 도어대시 (DASH)와 파트너십을 맺고 도어대시 마켓플레이스를 통해 도달 범위를 확장하며 도미노의 자체 배달 기사들에 의한 배달 서비스를 유지합니다. 이 파트너십은 2025년 5월 미국 전역에서 출시되며, 그 해 후반에 캐나다로 확장될 예정입니다.
이번 협력은 도미노가 10억 달러의 기회로 보고 있는 집계 시장을 활용하는 것을 목표로 합니다. 통합을 통해 도어대시 사용자들은 GPS 추적 기능을 갖춘 앱을 통해 주문할 수 있으며, 주문은 유니폼을 착용한 도미노 기사들이 수행합니다. DashPass 구독자는 $12 이상의 주문에 대해 배송료가 면제되고 서비스 요금이 줄어드는 혜택을 누릴 수 있습니다.
이 파트너십은 특히 교외 및 농촌 시장에서 추가 고객을 유치하는 데 중점을 두고 있습니다. 그러나 도미노의 리워드 프로그램은 도미노의 전자상거래 플랫폼에만 독점적으로 제공됩니다.
Domino's Pizza (DPZ) a établi un partenariat avec DoorDash (DASH) pour étendre sa portée via le Marketplace de DoorDash tout en maintenant le service de livraison par ses propres chauffeurs. Ce partenariat sera lancé à l'échelle nationale aux États-Unis en mai 2025, suivi d'une expansion au Canada plus tard dans l'année.
La collaboration vise à exploiter ce que Domino's considère comme une opportunité d'un milliard de dollars sur le marché des agrégateurs. L'intégration permettra aux utilisateurs de DoorDash de commander via leur application avec suivi GPS, tandis que les commandes seront exécutées par des chauffeurs Domino's en uniforme. Les abonnés à DashPass bénéficieront de frais de livraison nuls et de frais de service réduits sur les commandes de plus de 12 $.
Le partenariat se concentre sur l'acquisition de clients supplémentaires, en particulier sur les marchés suburbains et ruraux. Cependant, le programme Rewards de Domino's restera exclusif aux plateformes de commerce électronique de Domino's.
Domino's Pizza (DPZ) hat eine Partnerschaft mit DoorDash (DASH) geschlossen, um seine Reichweite über den DoorDash-Marktplatz zu erweitern und gleichzeitig den Lieferservice durch eigene Fahrer aufrechtzuerhalten. Die Partnerschaft wird im Mai 2025 landesweit in den USA gestartet, gefolgt von einer Expansion nach Kanada später in diesem Jahr.
Die Zusammenarbeit zielt darauf ab, das zu nutzen, was Domino's als eine 1-Milliarden-Dollar-Chance im Aggregator-Markt sieht. Die Integration ermöglicht es DoorDash-Nutzern, über ihre App mit GPS-Tracking zu bestellen, während die Bestellungen von uniformierten Domino's-Fahrern erfüllt werden. DashPass-Abonnenten profitieren von null Liefergebühren und reduzierten Servicegebühren für Bestellungen über 12 $.
Die Partnerschaft konzentriert sich darauf, zusätzliche Kunden zu erreichen, insbesondere in Vororten und ländlichen Märkten. Das Rewards-Programm von Domino's bleibt jedoch exklusiv für die E-Commerce-Plattformen von Domino's.
- Access to DoorDash's large customer base, especially in suburban and rural markets
- Potential $1 billion revenue opportunity through aggregator marketplace
- Maintains control over delivery quality by using own drivers
- Integration with DashPass subscription program for enhanced customer reach
- Loyalty program benefits restricted to Domino's own platforms
- Partnership implementation delayed until May 2025
Insights
Domino's partnership with DoorDash marks a significant strategic pivot after years of deliberately avoiding third-party delivery platforms. What makes this arrangement uniquely valuable is how Domino's has structured it to maintain operational control while expanding reach. By having Domino's drivers fulfill DoorDash orders, the company preserves quality control and avoids the margin erosion typically associated with traditional third-party delivery arrangements.
The company's specific targeting of suburban and rural markets reveals a sophisticated geographic expansion strategy where Domino's likely sees untapped potential outside saturated urban centers. This targeted approach could drive meaningful store-level economics for franchisees in previously underperforming locations.
Most telling is management's reference to a "$1 billion opportunity" in the aggregator marketplace, signaling significant revenue upside potential. The decision to keep the Domino's Rewards program exclusive to their own platforms demonstrates a balanced customer acquisition strategy - using DoorDash to capture new customers while maintaining incentives for direct ordering where margins are highest.
This hybrid approach differentiates from competitors who have either fully embraced or rejected third-party platforms, potentially creating a best-of-both-worlds scenario where Domino's can expand reach without sacrificing the direct customer relationship that has been central to their digital success for over a decade.
This partnership represents a win-win in the digital commerce ecosystem, with strategic advantages for both companies. For Domino's, integrating with DoorDash's marketplace infrastructure while maintaining operational control is the optimal architecture. The company gains incremental customer acquisition without disrupting their industry-leading delivery operations.
DoorDash benefits by adding a premium QSR brand to its marketplace, improving selection breadth and potentially increasing order frequency from existing users - particularly valuable for DashPass subscribers who now gain access to Domino's with reduced fees on qualifying orders.
The implementation timeline (pilot → U.S. launch → Canadian expansion) indicates a thoughtful, data-driven rollout strategy allowing for operational adjustments before full deployment. This phased approach minimizes integration risks while allowing both companies to optimize the customer experience.
Most compelling is how this arrangement preserves Domino's direct-to-consumer channel advantages through loyalty program exclusivity while leveraging DoorDash's discovery and convenience benefits. By maintaining GPS tracking integration, Domino's ensures transparency in the customer experience regardless of ordering platform.
This partnership demonstrates how established brands can strategically leverage marketplace platforms without sacrificing brand identity or operational excellence - potentially creating a new template for QSR digital distribution that balances platform reach with brand control.
Orders on DoorDash's Marketplace will be delivered by Domino's drivers
Partnership Highlights:
- Domino's Joins DoorDash Marketplace: Nationwide
U.S. launch beginning in May 2025, expanding toCanada later in 2025 - Seamless Integration with Self-Delivery: Domino's drivers fulfill orders while tapping into DoorDash's leading local commerce platform for new customer reach
"As brands that are both dedicated to digital ordering excellence, our new partnership with DoorDash brings together the scale of our two industry-leading companies, as we continue to build towards the
"DoorDash is excited to welcome Domino's to our Marketplace across the
A top-tier delivery and digital experience is core to both companies' DNA. DoorDash users will be able to order from their local Domino's store through the DoorDash app, with seamless GPS tracking fully integrated to monitor their delivery progress by a uniformed Domino's driver. Domino's orders will be available to subscribers of DashPass, DoorDash's subscription program, which offers unlimited
About Domino's Pizza®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout. It ranks among the world's top public restaurant brands with a global enterprise of more than 21,300 stores in over 90 markets. Domino's had global retail sales of over
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About DoorDash
DoorDash (NASDAQ: DASH) is a technology company that connects consumers with their favorite local businesses in more than 30 countries across the globe. Founded in 2013, DoorDash builds products and services to help businesses innovate, grow, and reach more customers. DoorDash is your door to more: the local commerce platform dedicated to enabling merchants to thrive in the convenience economy, giving consumers access to more of their communities, and providing work that empowers.
Forward-Looking Statements
This communication contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements generally relate to future events, and such statements in this communication include, but are not limited to, expectations regarding the opportunity and expected benefits of the Domino's and DoorDash partnership and the expected plans for the launch and expansion of such partnership. Expectations and beliefs regarding these matters may not materialize, and actual results in future periods are subject to risks and uncertainties that could cause actual results to differ materially from those projected. For information on potential risks and uncertainties that could cause actual results to differ from any results predicted, please see Domino's Annual Report on Form 10-K for the fiscal year ended December 29, 2024 and DoorDash's Annual Report on Form 10-K for the year ended December 31, 2024, each filed with the Securities and Exchange Commission.
1 Based on total delivery GOV in 2024
2 *DashPass benefits apply only to eligible orders that meet the minimum subtotal requirement listed on DoorDash for each participating merchant. Other fees (including service fee), taxes, and gratuity still apply. After signing up for DashPass, you will be charged the then-current renewal price (plus applicable taxes) automatically on a recurring basis until you cancel. DashPass terms (including how to cancel) here.
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SOURCE Domino's Pizza
FAQ
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