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DoorDash Encourages Canadians To Celebrate HoliDifferently, Revealing Unique Holiday Preferences

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DoorDash Canada launches its seasonal HoliDifferently campaign, offering 30-40% savings during themed weekly promotions from November to January. A recent survey reveals that 30% of Canadians plan to introduce new holiday traditions this year. The campaign features five distinct seasonal periods: Overeager Celebrators (11/11-11/28), 12 Days of Deals (11/29-12/10), Holiday Baking Frenzy (12/11-12/19), Holiday Hermits (12/20-12/29), and New Year Resolution Amnesia (12/30-1/6). Notable findings show that 40% of Canadians might skip holiday functions to stay home, while 40% of survey respondents plan to bake 2-4 desserts this season. DoorDash partnered with Montreal illustrator Gabrielle Laïla Tittley for special holiday cards, with proceeds benefiting Big Brothers Big Sisters of Canada.

DoorDash Canada lancia la sua campagna stagionale HoliDifferently, offrendo risparmi del 30-40% durante promozioni settimanali a tema da novembre a gennaio. Un recente sondaggio rivela che il 30% dei canadesi intende introdurre nuove tradizioni natalizie quest'anno. La campagna comprende cinque periodi stagionali distinti: Festaioli Eccessivi (11/11-11/28), 12 Giorni di Offerte (11/29-12/10), Frenesia da Dolce Natalizio (12/11-12/19), Eremiti delle Feste (12/20-12/29) e Amnesia da Risoluzioni per il Nuovo Anno (12/30-1/6). Risultati notevoli mostrano che il 40% dei canadesi potrebbe saltare le funzioni natalizie per restare a casa, mentre il 40% dei partecipanti al sondaggio prevede di preparare 2-4 dolci in questa stagione. DoorDash ha collaborato con l'illustratrice di Montreal Gabrielle Laïla Tittley per creare cartoline di auguri speciali, i cui proventi andranno a favore di Big Brothers Big Sisters of Canada.

DoorDash Canadá lanza su campaña estacional HoliDifferently, ofreciendo ahorros del 30-40% durante promociones semanales temáticas de noviembre a enero. Una encuesta reciente revela que el 30% de los canadienses planea introducir nuevas tradiciones navideñas este año. La campaña presenta cinco períodos estacionales distintos: Celebradores Excesivos (11/11-11/28), 12 Días de Ofertas (11/29-12/10), Frenesí de Repostería Navideña (12/11-12/19), Ermitaños de las Fiestas (12/20-12/29) y Amnesia de Resoluciones de Año Nuevo (12/30-1/6). Hallazgos notables muestran que el 40% de los canadienses podría saltarse los eventos navideños para quedarse en casa, mientras que el 40% de los encuestados planea hornear de 2 a 4 postres esta temporada. DoorDash se asoció con la ilustradora de Montreal Gabrielle Laïla Tittley para crear tarjetas de felicitación especiales, cuyos ingresos benefician a Big Brothers Big Sisters of Canada.

DoorDash 캐나다는 계절 캠페인 HoliDifferently를 시작하며, 11월부터 1월까지 주간 테마 프로모션 동안 30-40% 할인 혜택을 제공합니다. 최근 조사에 따르면, 30%의 캐나다인이 올해 새로운 휴일 전통을 도입할 계획이라고 합니다. 캠페인은 다섯 가지 독특한 계절 기간을 특징으로 합니다: 과도한 축하자들 (11/11-11/28), 12일의 할인 (11/29-12/10), 휴일 베이킹 열풍 (12/11-12/19), 홀리데이 은둔자들 (12/20-12/29), 새해 결심 망각 (12/30-1/6). 주목할 만한 발견에 따르면, 40%의 캐나다인이 집에 있기로 선택하면서 휴일 행사에 참여하지 않을 수 있으며, 설문응답자의 40%는 이번 시즌에 2-4개의 디저트를 만들 계획이라고 합니다. DoorDash는 특별한 휴일 카드를 위해 몬트리올 일러스트레이터 가브리엘라 라일라 타일리와 협력하였으며, 수익금은 캐나다의 빅 형제 자매들에게 기부됩니다.

DoorDash Canada lance sa campagne saisonnière HoliDifferently, offrant des économies de 30-40% lors de promotions hebdomadaires à thème de novembre à janvier. Une enquête récente révèle que 30% des Canadiens prévoient d'introduire de nouvelles traditions de vacances cette année. La campagne comprend cinq périodes saisonnières distinctes : Célébrants Trop Enthousiastes (11/11-11/28), 12 Jours de Bonnes Affaires (11/29-12/10), Frénésie de Pâtisserie des Fêtes (12/11-12/19), Ermites des Fêtes (12/20-12/29) et Amnésie des Résolutions de Nouvelle Année (12/30-1/6). Des résultats notables montrent que 40% des Canadiens pourraient sauter les événements de vacances pour rester à la maison, tandis que 40% des répondants prévoient de préparer 2-4 desserts cette saison. DoorDash a collaboré avec l'illustratrice de Montréal Gabrielle Laïla Tittley pour des cartes de vœux spéciales, dont les bénéfices vont à Big Brothers Big Sisters of Canada.

DoorDash Kanada startet seine saisonale Kampagne HoliDifferently, die von November bis Januar 30-40% Rabatte während thematischer wöchentlicher Aktionen bietet. Eine aktuelle Umfrage zeigt, dass 30% der Kanadier planen, in diesem Jahr neue Feiertagstraditionen einzuführen. Die Kampagne umfasst fünf verschiedene saisonale Perioden: Überenthusiastische Feiernde (11/11-11/28), 12 Tage der Angebote (11/29-12/10), Feiertagsbackwahn (12/11-12/19), Feiertags-Eremiten (12/20-12/29) und Neujahrsvorsatz-Amnesie (12/30-1/6). Bemerkenswerte Ergebnisse zeigen, dass 40% der Kanadier Feiertagsveranstaltungen auslassen könnten, um zu Hause zu bleiben, während 40% der Befragten planen, in dieser Saison 2-4 Desserts zu backen. DoorDash arbeitete mit der Illustratorin Gabrielle Laïla Tittley aus Montreal zusammen, um spezielle Feiertagskarten zu gestalten, deren Erlös den Big Brothers Big Sisters of Canada zugutekommt.

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Savings and convenience are on the menu with DoorDash Canada’s seasonal HoliDifferently campaign.

TORONTO--(BUSINESS WIRE)-- No holiday celebration is exactly the same, and according to a new survey conducted on behalf of DoorDash Canada, gatherings continue evolving as 30% of Canadians are planning to introduce new traditions this year. Some families have already gone all in on seasonal decorations before patio season ended, while others are swapping Grandma’s tried and true recipes in favour of new ones.

HoliDifferently with DoorDash. More festive, less frantic. (Photo: Business Wire)

HoliDifferently with DoorDash. More festive, less frantic. (Photo: Business Wire)

No matter your holiday style, DoorDash Canada’s seasonal HoliDifferently campaign is powering your sleigh authentically with less stress and more savings this year. With promotions* of 30-40% off during each seasonal week, mounds of newfound time meant for kicking up your feet, and blissful notifications saying your order has been dropped off, there’s space for all at in-app HoliDifferently celebrations below.

  • Overeager Celebrators Season (11/11 - 11/28): Decking the halls while listening to holiday music can’t come early enough for a third of Canadians, who intend on decorating with tunes blasting at full volume as early as November. To your neighbours dismay, it’s time to embrace your early decoration desires by enjoying discounts on home decor from beloved retailers.
  • 12 Days Of Deals (11/29 - 12/10): More than one in five Canadians cite holiday shopping as their least favourite seasonal tradition. With some of the season’s best deals on-demand, even gifting naysayers might enjoy browsing on DoorDash for friends and family, snagging themselves a gift along the way to celebrate not having to fight for a parking spot.
  • Holiday Baking Frenzy (12/11 - 12/19): One cookie is never enough. Let all the baking festivities begin with grocery essentials delivered, especially as an estimated 40% of Canadians intend on baking between two and four desserts this holiday season. Don’t be one of the 10% of Canadians who attempt to pass off packaged foods as homemade this year – or do, if it’s on the table.
  • Holiday Hermits Season (12/20 - 12/29): Two in five Canadians would consider skipping holiday functions to stay home instead, citing bad weather, crowds, and traffic as key reasons. It’s safe to say that cozy pajamas, holiday movie marathons, and all of the snacks are just around the corner. Your favourite restaurant says thank you.
  • New Year Resolution Amnesia (12/30 - 1/6): It’s a tale as old as time, forgetting what was said last year … erm, yesterday. While 40% of Canadians aren’t planning on making resolutions this year, Quebecers are quite the opposite with over 80% of respondents noting they are planning on making one. One thing is certain: trying new foods is a resolution almost anyone can get behind.

To bring the HoliDifferently spirit from the door to the fridge, DoorDash Canada partnered with Montreal illustrator Gabrielle Laïla Tittley to design four holiday cards each representing her differentiated take on these occasions. Canadians can purchase HoliDifferently greeting cards on DoorDash via DashMart, with all card proceeds benefiting Big Brothers Big Sisters of Canada.

Explore DoorDash here to learn more about HoliDifferently and enjoy seasonal savings on restaurants, groceries, and more.

*Terms and conditions for each individual promo are available here: https://bit.ly/holidif.

About DoorDash

DoorDash (NASDAQ: DASH) is a technology company that connects consumers with their favourite local businesses in more than 30 countries across the globe. Founded in 2013, DoorDash builds products and services to help businesses innovate, grow, and reach more customers. DoorDash is your door to more: the local commerce platform dedicated to enabling merchants to thrive in the convenience economy, giving consumers access to more of their communities, and providing work that empowers.

Methodology

This Maru Public Opinion survey conducted on behalf of DoorDash was undertaken by the sample and data collection experts at Maru/Blue. 1,523 randomly selected Canadians adults who are Maru Voice Canada online panelists were surveyed from November 5 to November 6, 2024.

press@doordash.com

Source: DoorDash

FAQ

What discounts does DoorDash offer during the HoliDifferently campaign 2024?

DoorDash offers 30-40% off during each themed weekly promotion throughout the holiday season.

When does DoorDash's 12 Days of Deals promotion run in 2024?

DoorDash's 12 Days of Deals promotion runs from November 29 to December 10, 2024.

What percentage of Canadians plan to skip holiday functions according to DoorDash's survey?

According to DoorDash's survey, 40% of Canadians would consider skipping holiday functions to stay home.

How many desserts do Canadians plan to bake during the 2024 holiday season?

According to the survey, 40% of Canadians intend to bake between two and four desserts this holiday season.

What charity benefits from DoorDash's HoliDifferently greeting card sales?

All proceeds from DoorDash's HoliDifferently greeting card sales benefit Big Brothers Big Sisters of Canada.

DoorDash, Inc.

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