JDDJ and Perfect Diary Roll out One-hour Delivery Services to Promote Trendy Chinese Cosmetics
Dada Group (Nasdaq: DADA) announced a partnership with Perfect Diary to enhance the digital transformation of physical stores, providing consumers with one-hour delivery services for popular cosmetics in China. Over 160 Perfect Diary stores are launching on JDDJ, Dada's on-demand retail platform, enabling efficient product management and rapid fulfillment. The partnership aims to strengthen Perfect Diary's omni-channel strategy and capitalize on China's growing beauty market, projected to exceed RMB 360 billion in 2021. This collaboration also positions JDDJ as a key player for trendy brands.
- Partnership with Perfect Diary enhances digital transformation.
- One-hour delivery service for cosmetics improves customer satisfaction.
- Over 160 Perfect Diary stores launched on JDDJ, expanding retail reach.
- Strengthens omni-channel strategy for Perfect Diary.
- China's beauty market projected to exceed RMB 360 billion in 2021.
- None.
SHANGHAI, Sept. 15, 2021 /PRNewswire/ -- Dada Group (Nasdaq: DADA), China's leading local on-demand retail and delivery platform, is pleased to announce that JD Daojia (JDDJ) and Perfect Diary, one of the top color cosmetics brands in China under Yatsen Holding Limited (NYSE: YSG), have entered into a partnership to promote the digital transformation of physical stores and provide Chinese consumers with convenient one-hour shopping services of popular Chinese brand cosmetics products.
In the partnership, Dada's on-demand retail platform, JDDJ and Perfect Diary collaborate deeply in products management, digital marketing, targeted user operations, and order fulfillment optimization with a comprehensive omni-channel retail solution. When Chinese consumers order via the JDDJ platform, beauty products are delivered to them from the nearest Perfect Diary store within one hour by Dada's delivery riders. As of now, more than 160 Perfect Diary stores have launched on JDDJ, covering hundreds of counties and cities in China.
Based on Dada's partnership with JD, these Perfect Diary stores will be available on JD.com. The three parties jointly strengthen Perfect Diary's omni-channel strategy and create an innovative model of on-demand retail for cosmetics brands.
On September 13, Perfect Diary officially released its new Autumn Collection and JDDJ was one of the first platforms open for sales. A consumer in Shanghai placed an order on the platform for several new cosmetics products from a nearby Perfect Diary store. It only took 30 minutes for her to receive the orders. The move marks a new milestone for JDDJ in becoming an emerging platform for more trendy Chinese brands and consumers.
The size of China's beauty market is expected to exceed RMB 360 billion yuan in 2021, according to a report by CBN Business Data Center. At present, over 3,400 beauty stores have launched on JDDJ. The platform has also established close partnerships with several trendy Chinese beauty brands, including THE COLORIST and WOW COLOUR, and global brands such as Watsons, Sephora, GIALEN, and Innisfree, jointly bringing high-quality consumption experiences to consumers in China.
About Dada Group
Dada Group is a leading platform of local on-demand retail and delivery in China. It operates JDDJ, one of China's largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to merchants and individual senders across various industries and product categories. The company's two platforms are inter-connected and mutually beneficial. The Dada Now platform enables improved delivery experience for participants on the JDDJ platform through its readily accessible fulfillment solutions and strong on-demand delivery infrastructure. Meanwhile, the vast volume of on-demand delivery orders from the JDDJ platform increases order volume and density for the Dada Now platform. In June 2020, Dada Group began trading on the Nasdaq Global Market, under the ticker symbol "DADA."
About Yatsen Holding Limited
Yatsen Holding Limited (NYSE: YSG) is a leading player in China's beauty market with a mission to create an exciting new journey of beauty discovery for consumers in China and around the world. Founded in 2016, the Company has launched and acquired seven color cosmetics and skincare brands including Perfect Diary, Little Ondine, Abby's Choice, Galénic, DR.WU (its mainland China business), Eve Lom and Pink Bear. The Company's flagship brand, Perfect Diary, is one of the top color cosmetics brands in China in terms of online retail sales value. Leveraging its digitally native direct-to-customer business model, the Company has built a platform with core capabilities which enables it to launch and scale multiple brands quickly while offering a wide selection of products to a growing variety of customers. The Company reaches and engages with customers directly both online and offline, with expansive presence across all major e-commerce, social and content platforms in China.
View original content to download multimedia:https://www.prnewswire.com/news-releases/jddj-and-perfect-diary-roll-out-one-hour-delivery-services-to-promote-trendy-chinese-cosmetics-301377288.html
SOURCE Dada Group
FAQ
What is the partnership between Dada Group and Perfect Diary?
How many Perfect Diary stores are now available on JDDJ platform?
What is JDDJ's role in the cosmetics delivery service?
What is the projected size of China's beauty market in 2021?
How does the partnership benefit Perfect Diary's strategy?
