Sprinklr Study Finds 60% of Brands Struggle with Ineffective AI for Customer Service

Rhea-AI Summary

Sprinklr (NYSE: CXM) has released a research report in collaboration with Customer Contact Week (CCW) Digital, highlighting significant challenges faced by customer service teams. Key findings reveal that only 22% of leaders have unified customer data, while over 60% struggle with ineffective AI solutions. The report suggests that insufficient intelligence is affecting overall business performance, impacting various customer-facing functions. Despite these difficulties, 53% of organizations are focusing on AI advancements to enhance customer data, and 69% plan to invest in technology to reduce agent workload.

Positive

• 53% of companies prioritize AI to enhance customer data in 2023.
• 69% plan investments in technology to reduce agent workload.

Negative

• Only 22% of customer service leaders report completely unified customer data.
• 62% of brands face inconsistencies in digital communication.
• 60% struggle with ineffective AI solutions.
• 51% find it difficult to capture meaningful customer data.

Only 22% of customer service leaders say their organization has completely unified customer data and a majority struggle with analyzing, utilizing, and sharing data.

NEW YORK--(BUSINESS WIRE)-- Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the results of a new research report created in partnership with Customer Contact Week (CCW) Digital, Outsmarting Adversities | Customer Service Trends & Opportunities, which revealed alarming statistics for customer service teams and brands.

The survey found significant challenges throughout the customer service journey, from basic data collection to deploying advanced solutions like AI. More than half of all respondents said they struggle to even capture meaningful data about customers, and more than 6 in 10 are struggling with ineffective AI solutions.

“Providing digital, personalized service is essential for companies to meet consumer expectations. Making these interactions more cost efficient and easier for agents is equally as important. Sprinklr and CCW have conducted this valuable research to help brands identify the gaps they must address to deliver on the promise of a truly unified, omnichannel customer service,” said Ragy Thomas, Founder & CEO, Sprinklr. “The challenges uncovered go beyond customer experience and contact center teams. Insufficient intelligence hurts the entire business. Unified insight about what customers need and how they behave, can dramatically improve how every customer-facing function– from service, to sales and marketing, to product development operates. We’d like to help brands deliver the kind of customer experiences we all deserve.”

CCW Digital and Sprinklr commenced the research initiative in December 2022, and surveyed more than 300 global leaders in the customer contact and customer experience spaces to better understand exactly what is going wrong within the customer contact function.

Key findings from the report include:

1. Digital and AI Deficiencies: 62% of brands acknowledge inconsistencies in their digital customer communication. This includes not communicating the same information and not staying true to their brand voice. The majority of companies are also struggling with ineffective AI solutions (60%) and insufficient resourcing (54%).
2. Disconnected customer experiences. Only 22% of customer service leaders say their organization has completely unified customer data. The findings are nearly as alarming for enterprise systems (30%), objectives and metrics (30%), contact channels (33%), and departments (34%).
3. Impersonal Interactions. A non-trivial 11% of respondents admitted that they make no effort whatsoever to personalize interactions. Another 36%, meanwhile, limit personalization efforts to referencing “basic profile details” in some or all communication. The remaining 53% are making strides toward personalization, but only 12% of all respondents are predicting customer needs and proactively tailoring interactions based on specific needs, intentions, or sentiments.
4. Insufficient Insights: Nearly 51% of brands say they are struggling to even capture meaningful data about customers. 67% of companies face difficulty analyzing customer data. 64% struggle to unify data. 63% report challenges using data to improve customer experience operations. And a majority have trouble empowering frontline agents with relevant context (58%), and sharing insights outside the contact center (55%).

Thomas continued, “While challenges persist, it’s encouraging to see how many organizations are prioritizing investing in the right technology to unify customer service operations and help make their customers and agents happier.”

Leading companies are taking a number of actions to tackle these challenges, with 53% viewing AI to power chatbots and improve customer data as a paramount focus for 2023 and more than 69% planning to invest in technology that reduces agent effort.

To download the full study, visit the landing page here. To learn more about Sprinklr’s customer service capabilities, please click here.

About Sprinklr

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230314005025/en/

Press

Austin DeArman

pr@sprinklr.com

Source: Sprinklr

FAQ

What does the new Sprinklr report reveal about customer service challenges for CXM?

The report reveals that only 22% of leaders have unified customer data, with over 60% struggling with ineffective AI solutions.

How is Sprinklr addressing customer service inefficiencies according to the report?

Sprinklr is focusing on AI advancements to enhance data and improve customer experiences.

What are the key findings from Sprinklr's report in partnership with CCW Digital?

Key findings include that 62% of brands have inconsistent digital communication and 51% struggle to capture meaningful customer data.

When was the Sprinklr and CCW Digital research conducted?

The research initiative commenced in December 2022 and surveyed over 300 global leaders.

What percentage of organizations plan to invest in technology to reduce agent effort?

69% of organizations plan to invest in technology aimed at reducing agent workload.