Camping World and Overton’s to Launch Exclusive Collection of Nautica Marine, Water and Outdoor Products

Rhea-AI Summary

Camping World Holdings (NYSE: CWH) has launched a new line of Nautica branded products tailored for the marine and outdoor markets in the U.S. and Canada. The exclusive collection includes marine furniture, water skis, wakeboards, and life jackets, aiming to enhance the outdoor experience for RV enthusiasts. CEO Marcus Lemonis emphasized the importance of expanding product offerings to meet the evolving interests of active consumers. The products will be available online and at various retail locations, establishing Camping World's commitment to diversifying its product range.

Positive

• Launch of Nautica branded products aimed at enhancing outdoor experiences for RV consumers.
• Exclusive collection includes a diverse range of marine and outdoor equipment, increasing product offerings.
• Expansion into the outdoor market may lead to increased frequency of customer visits and larger market baskets.

Negative

• None.

Camping World Holdings, Inc. (NYSE: CWH) (“Camping World”), America’s Recreation Dealer and Overton’s, the world’s largest watersports and marine accessories dealer, today announced the launch of Nautica branded products for the marine, water and outdoor marketplace. The new assortment of Nautica branded marine furniture and water recreation equipment, which is exclusive to the U.S. and Canada, caters to life on the water, a key outdoor activity of the RV and outdoor enthusiast.

“We are thrilled to have the Nautica brand as part of our newly-expanded product line,” said Marcus Lemonis, CEO and Chairman of Camping World. “We continue to listen to our customers, and they are telling and showing us that the RV is a means to support other active outdoor lifestyles such as boating, camping, hiking, biking, etc. The Nautica branded products allow us to expand our offering and increase product touchpoints with today’s consumer which should lead to a higher frequency of visit and a larger market basket. Today’s active consumer is not just sitting by the campfire with their RV; they are enjoying the activities of the great outdoors.”

The collection will feature a range of water skis, wakeboards and life jackets, inspired by Nautica’s iconic American style. Accessories will include marine rope, boat covers, bimini tops plus outdoor seating, tables and screen rooms. Overton’s/Camping World will also have exclusive rights in the U.S. and Canada for Nautica boat seating and furniture.

The all-new line of Nautica branded outdoor products will be available online at Overtons.com, CampingWorld.com, GanderOutdoors.com, and retail locations nationwide based on regional consumer needs.

The launch of the Nautica brand originated from a partnership between Camping World and Authentic Brands Group.

About Camping World Holdings, Inc.

Camping World Holdings, Inc., headquartered in Lincolnshire, IL, (together with its subsidiaries) is America’s largest retailer of RVs and related products and services. Our vision is to build a long-term legacy business that makes RVing fun and easy, and our Camping World and Good Sam brands have been serving RV consumers since 1966. We strive to build long-term value for our customers, employees, and shareholders by combining a unique and comprehensive assortment of RV products and services with a national network of RV dealerships, service centers and customer support centers along with the industry’s most extensive online presence and a highly-trained and knowledgeable team of associates serving our customers, the RV lifestyle, and the communities in which we operate. We also believe that our Good Sam organization and family of programs and services uniquely enables us to connect with our customers as stewards of the RV enthusiast community and the RV lifestyle. With over 180 locations in 40 states, Camping World, and sister company Gander RV & Outdoors, have grown to become prime destinations for everything RV.

For more information, visit www.CampingWorld.com.

About Nautica

Drawing from the essence of the water and the currents of the world, Nautica is a global lifestyle brand that creates style that’s iconic, yet modern and innovative in its fit, feel and function. Nautica is one of the most recognized American brands in the world, with over 70 categories including apparel, accessories and a home collection for men, women and children. Nautica is available in nearly 1,400 freestanding stores and shop-in-shops in more than 65 countries worldwide, as well as on nautica.com.

Follow @nautica on Instagram, Facebook and Pinterest.

About Authentic Brands Group

Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 30 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and in more than 6,000 freestanding stores and shop-in-shops around the world.

ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®*, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick's of Hollywood®, Adrienne Vittadini®, Van Heusen®*, Arrow®*, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®. Pending acquisition in Q3 2021*.

For more information, visit authenticbrands.com.

Follow ABG on Twitter, LinkedIn and Instagram.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 concerning Camping World and other matters. All statements other than statements of historical facts contained in this press release may be forward-looking statements. Statements about our expectations regarding market potential, demand for our products, business plans and goals, our plans and our beliefs regarding our competitive position and prospects for the future, are forward-looking statements. In some cases, you can identify forward-looking statements by terms such as ‘‘may,’’ ‘‘will,’’ ‘‘should,’’ ‘‘expects,’’ ‘‘plans,’’ ‘‘anticipates,’’ ‘‘could,’’ ‘‘intends,’’ ‘‘targets,’’ ‘‘projects,’’ ‘‘contemplates,’’ ‘‘believes,’’ ‘‘estimates,’’ ‘‘predicts,’’ ‘‘potential’’ or ‘‘continue’’ or the negative of these terms or other similar expressions. The forward-looking statements in this press release are only predictions. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our business, financial condition and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. You should carefully consider the risks and uncertainties that affect our business, including those described in our filings with the Securities and Exchange Commission (“SEC”), including under the caption “Risk Factors” in our Annual Report on Form 10-K filed for the year ended December 31, 2020 with the SEC on February 26, 2021, as updated by our Quarterly Report on Form 10-Q for the quarter ended March 31, 2021, and our other filings with the SEC. These forward-looking statements speak only as of the date of this communication. Except as required by applicable law, we do not plan to publicly update or revise any forward-looking statements, whether as a result of any new information, future events or otherwise. You are advised, however, to consult any further disclosures we make on related subjects in our public announcements and filings with the SEC.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210712005055/en/

FAQ

What new products has Camping World launched under the Nautica brand?

Camping World has launched a new line of Nautica branded marine furniture and water recreation equipment, including water skis, wakeboards, life jackets, and more.

When will the Nautica branded products be available for purchase?

The Nautica branded outdoor products are available online and at retail locations nationwide based on regional consumer needs.

What markets will the Nautica products cater to?

The Nautica products cater exclusively to the marine, water, and outdoor marketplace in the U.S. and Canada.

Who is the CEO of Camping World and what did he say about the new product line?

Marcus Lemonis is the CEO of Camping World. He stated that the Nautica brand expands their offerings and enhances outdoor lifestyles for RV users.