Carvana Unveils Heartwarming Paint Scheme for Jimmie Johnson’s Brickyard 400 Race, Designed by His Daughters

Rhea-AI Summary

Carvana has unveiled a unique paint scheme for Jimmie Johnson's No. 84 Toyota, designed by his daughters Genevieve (13) and Lydia (11), for the Brickyard 400 race at the Indianapolis Motor Speedway. This Father’s Day-themed design features a blend of colors and patterns representing Johnson’s personal life, including images of their Jack Russell Terrier and their way of wishing their dad luck. This special paint scheme will debut on July 21, 2024. Johnson, a four-time Brickyard 400 champion, expressed his excitement and pride in sharing this personal moment with fans.

Positive

• Carvana's marketing strategy highlights a personal, family-centric design, which may positively resonate with fans and customers.
• Jimmie Johnson, a notable figure in NASCAR, brings significant attention to Carvana's brand through this initiative.
• The unique and heartfelt design by Johnson's daughters adds a personal touch that could enhance fan engagement.
• Debuting the paint scheme on a significant date, Father's Day, aligns Carvana with a widely celebrated event, potentially boosting brand sentiment.

Negative

• The press release lacks specific business metrics or financial data that could directly impact investor decisions.
• No information on how this initiative might translate into increased sales or market share for Carvana.
• The focus on a single event may not have long-term benefits for the company’s overall branding and stock performance.

Celebrating Father’s Day, Carvana’s No. 84 Toyota Spotlights Creativity with a Personal, Family-Centric Design

PHOENIX--(BUSINESS WIRE)-- Carvana, an industry pioneer for buying and selling used cars online, today revealed a one-of–a-kind paint scheme for the upcoming NASCAR Cup Series’ Brickyard 400 race at the Indianapolis Motor Speedway. In celebration of Father’s Day weekend, Jimmie Johnson’s daughters, Genevieve (13) and Lydia (11), have designed a unique and heartfelt paint scheme for their father’s racecar.

Jimmie Johnson's Brickyard 400 paint scheme was designed by his two daughters in honor of Father's Day. (Photo: Business Wire)

The Brickyard 400 is a celebrated race for Johnson, as he is four time champion of the event, so it's only fitting that the look of his racecar is one with extra special meaning. This paint scheme is a deeply personal project conceived by Johnson’s biggest fans—his own children. Genevieve and Lydia poured their love and creativity into a custom design that brings together all of their father’s favorite things, funny quirks, and elements that hold special significance to their family.

“It was a lot of trial and error but we are so excited to see our designs at the race,” said Genevieve and Lydia Johnson. “It was really fun for us to combine colors and patterns that remind us of Dad's racing world and some of our favorite memories with him. We hope everyone loves it as much as we loved creating it!”

The No. 84 Carvana Toyota Camry XSE features an imaginative blend of colors and patterns that represent Johnson’s personal life and dynamic racing career, brought to life through the artistic vision of his daughters. The car is covered in pink, turquoise, yellow and purple doodles along with images of the family’s spirited Jack Russell Terrier, “Charlie Meatball” (who Genevieve spent the most time drawing), and references how the girls wish their dad luck before each race, telling him to “drive over the moon” - their way of saying Johnson will be the fastest car.

“Seeing my daughters take such an active role in designing the paint scheme for my car has been an incredibly special experience,” said Johnson. “Their creativity and vision have brought a fresh and personal touch to the race track and will keep me inspired lap after lap. It’s a special moment I’m excited to share with the fans, especially as we celebrate Father’s Day.”

Fans can look forward to seeing Johnson’s car in action for the first time on July 21, 2024 in Indianapolis. Access to a first look at the newly outfitted race car is available on NASCAR.com, and on all of Carvana Racing’s social channels.

About Carvana

Carvana’s mission is to change the way people buy and sell cars. Over the past decade, Carvana has revolutionized automotive retail and delighted millions of customers with an offering that is fun, fast, and fair. With Carvana, customers can choose from tens of thousands of vehicles, get financing, trade-in, and complete a purchase entirely online with the convenience of home delivery or local pick up in over 300 U.S. markets. Carvana’s vertically integrated platform is powered by its passionate team, unique national infrastructure, and purpose-built technology. Carvana is a Fortune 500 company and is proud to be recognized by Forbes as one of America’s Best Employers.

For more information, please visit www.carvana.com.

About LEGACY MOTOR CLUB

LEGACY MOTOR CLUB™ is a professional auto racing club owned by businessman and entrepreneur Maurice J. Gallagher and seven-time NASCAR Cup Series champion Jimmie Johnson. The club competes full-time in the Cup Series fielding the Nos. 42 and 43 Toyota Camry XSE entries, respectively, and the No. 84 part-time entry for Johnson. “The King” Richard Petty serves as CLUB Ambassador.

To keep up-to-date with the latest news, information and exclusive content, follow LEGACY MOTOR CLUB™ on Facebook, X, Instagram and at www.LEGACYMOTORCLUB.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240613760005/en/

Carvana Communications

press@carvana.com

Source: Carvana

FAQ

What special paint scheme has Carvana unveiled for Jimmie Johnson’s car?

Carvana has unveiled a unique paint scheme for Jimmie Johnson's No. 84 Toyota, designed by his daughters Genevieve and Lydia for the Brickyard 400 race.

When will Jimmie Johnson's new paint scheme debut in the Brickyard 400?

Jimmie Johnson's new paint scheme will debut at the Brickyard 400 race on July 21, 2024.

How is the paint scheme for Jimmie Johnson's car related to Father's Day?

The paint scheme was designed by Jimmie Johnson’s daughters in celebration of Father’s Day, featuring elements that are significant to their family.

Where can fans see Jimmie Johnson’s newly designed racecar?

Fans can see the newly designed racecar on NASCAR.com and Carvana Racing’s social channels.

What elements are included in Jimmie Johnson’s new paint scheme?

The paint scheme includes colors and patterns representing Johnson’s personal life, images of the family’s Jack Russell Terrier, and a special family message.