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Catch The High Tide: Curaleaf Launches 'Reef' Flower Brand in Florida

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Curaleaf Holdings (TSX: CURA) (OTCQX: CURLF) has launched Reef, a new flower brand exclusively in Florida's medical cannabis market. The brand is now available across Curaleaf's 66 medical dispensaries in Florida and through select wholesale partners. Reef offers Sativa, Indica, and Hybrid strains with tropical and citrus flavor profiles, including varieties like Big Lime Key, Lemon Slush, Apple Bottom Genes, and Orange Peelz.

The launch reinforces Curaleaf's commitment to Florida's medical cannabis market, where the company expanded its presence with three new retail locations in the second half of 2024. The brand aims to provide high-quality cannabis products while celebrating Florida's coastal culture and natural environment.

Curaleaf Holdings (TSX: CURA) (OTCQX: CURLF) ha lanciato Reef, un nuovo marchio di fiori esclusivamente nel mercato della cannabis medica della Florida. Il marchio è ora disponibile in tutti i 66 dispensari medici di Curaleaf in Florida e attraverso selezionati partner all'ingrosso. Reef offre varietà Sativa, Indica e Ibride con profili aromatici tropicali e agrumati, tra cui varietà come Big Lime Key, Lemon Slush, Apple Bottom Genes e Orange Peelz.

Il lancio rafforza l'impegno di Curaleaf nel mercato della cannabis medica della Florida, dove l'azienda ha ampliato la propria presenza con tre nuove sedi al dettaglio nella seconda metà del 2024. Il marchio si propone di fornire prodotti di cannabis di alta qualità celebrando allo stesso tempo la cultura costiera e l'ambiente naturale della Florida.

Curaleaf Holdings (TSX: CURA) (OTCQX: CURLF) ha lanzado Reef, una nueva marca de flores exclusivamente en el mercado de cannabis medicinal de Florida. La marca ya está disponible en los 66 dispensarios médicos de Curaleaf en Florida y a través de selectos socios mayoristas. Reef ofrece cepas Sativa, Indica e Híbridas con perfiles de sabor tropical y cítrico, incluyendo variedades como Big Lime Key, Lemon Slush, Apple Bottom Genes y Orange Peelz.

El lanzamiento refuerza el compromiso de Curaleaf con el mercado de cannabis medicinal de Florida, donde la empresa amplió su presencia con tres nuevas ubicaciones minoristas en la segunda mitad de 2024. La marca tiene como objetivo proporcionar productos de cannabis de alta calidad mientras celebra la cultura costera y el entorno natural de Florida.

Curaleaf Holdings (TSX: CURA) (OTCQX: CURLF)는 플로리다의 의료용 대마초 시장에서만 제공되는 새로운 꽃 브랜드 Reef를 출시했습니다. 이 브랜드는 현재 Curaleaf의 플로리다 내 66개의 의료용 약국과 선정된 도매 파트너를 통해 제공되고 있습니다. Reef는 열대 및 감귤 맛 프로필을 가진 Sativa, Indica 및 Hybrid 품종을 제공하며, Big Lime Key, Lemon Slush, Apple Bottom Genes 및 Orange Peelz와 같은 품종이 포함됩니다.

이번 출시로 Curaleaf는 플로리다의 의료용 대마초 시장에 대한 의지를 강화했으며, 회사는 2024년 하반기에 3개의 새로운 소매 매장을 추가하여 입지를 확장했습니다. 이 브랜드는 플로리다의 해안 문화와 자연 환경을 기념하면서 고품질 대마초 제품을 제공하는 것을 목표로 하고 있습니다.

Curaleaf Holdings (TSX: CURA) (OTCQX: CURLF) a lancé Reef, une nouvelle marque de fleurs exclusivement sur le marché du cannabis médical en Floride. La marque est maintenant disponible dans les 66 dispensaires médicaux de Curaleaf en Floride et à travers des partenaires grossistes sélectionnés. Reef propose des variétés Sativa, Indica et Hybride avec des profils de saveurs tropicaux et d'agrumes, y compris des variétés telles que Big Lime Key, Lemon Slush, Apple Bottom Genes et Orange Peelz.

Le lancement renforce l'engagement de Curaleaf envers le marché du cannabis médical en Floride, où l'entreprise a élargi sa présence avec trois nouveaux points de vente au détail dans la seconde moitié de 2024. La marque vise à fournir des produits de cannabis de haute qualité tout en célébrant la culture côtière et l'environnement naturel de la Floride.

Curaleaf Holdings (TSX: CURA) (OTCQX: CURLF) hat Reef gestartet, eine neue Blumenmarke, die ausschließlich auf dem Markt für medizinisches Cannabis in Florida verfügbar ist. Die Marke ist jetzt in allen 66 medizinischen Apotheken von Curaleaf in Florida und über ausgewählte Großhandelspartner erhältlich. Reef bietet Sativa-, Indica- und Hybrid-Sorten mit tropischen und zitrusartigen Geschmacksprofilen, einschließlich Varianten wie Big Lime Key, Lemon Slush, Apple Bottom Genes und Orange Peelz.

Die Einführung stärkt das Engagement von Curaleaf im Markt für medizinisches Cannabis in Florida, wo das Unternehmen seine Präsenz in der zweiten Hälfte des Jahres 2024 mit drei neuen Einzelhandelsstandorten ausgebaut hat. Die Marke zielt darauf ab, hochwertige Cannabisprodukte anzubieten und gleichzeitig die Küstenkultur und die natürliche Umwelt Floridas zu feiern.

Positive
  • Expansion of product portfolio in Florida's medical cannabis market
  • Strong retail presence with 66 dispensaries in Florida
  • Recent expansion with 3 new retail locations in H2 2024
Negative
  • None.

Curaleaf's newest flower brand is inspired by the colorful, prismatic look of the cannabis plant
and the relaxed vibes of Florida's sun-soaked coastline

STAMFORD, Conn., Feb. 3, 2025 /PRNewswire/ -- Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf" or the "Company"), a leading international provider of consumer cannabis products, today expanded its industry-leading product portfolio to include Reef, a vibrant new flower brand rooted in nature and inspired by the interconnected nature of Florida's coastline and coastal reefs. Available now at Curaleaf's 66 medical dispensaries in Florida, and via select wholesale partners, Reef carries a refreshing wave of tropical flavor profiles and relaxation to registered medical patients.

Reef is an approachable, high-quality flower brand that allows patients to spark up, and immerse themselves in the sun-soaked vibrancy of the Florida coastline. Available in Sativa, Indica, and Hybrid strains, Reef boasts a curated collection of citrus, fruity, tropical, and sweet flavors. Offering strains like Big Lime Key, Lemon Slush, Apple Bottom Genes, and Orange Peelz, Reef transports patients to a tropical state of mind with every puff.

"Today we are introducing a uniquely Florida flower brand, launching exclusively in a state that continues to be a significant priority for all of us at Curaleaf," said Boris Jordan, Chairman and CEO of Curaleaf. "No matter your strain preference, the approachable design, delicious flavor profiles, and consistent quality will bring a fresh perspective to our cannabis community in the Sunshine State. Reef offers something for anyone seeking high-end, high-quality flower options. There is no better way to ignite the new year than to introduce Reef to our valued medical patients in Florida."

Reef is the Company's latest addition to the nation's most successful medical-only market, Florida. Curaleaf currently operates 66 dispensaries statewide, in addition to offering high-quality products, providing best-in-class service, and supporting local communities. In the second half of 2024, the Company opened three new retail locations in the Sunshine State, with a focus on improving access to regulated medical cannabis to Floridians. Reef truly enhances and celebrates all that Florida has to offer.

For more information about Reef, Curaleaf's locations, patient resources, delivery program, and products in Florida, please visit https://curaleaf.com/dispensary/florida.

About Curaleaf Holdings
Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Toronto Stock Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. For more information, please visit https://ir.curaleaf.com.

Forward Looking Statements:
This media advisory contains forward-looking statements and forward-looking information within the meaning of applicable securities laws. These statements relate to future events or future performance. All statements other than statements of historical fact may be forward–looking statements or information. Generally, forward-looking statements and information may be identified by the use of forward-looking terminology such as "plans", "expects" or "proposed", "is expected", "intends", "anticipates", or "believes", or variations of such words and phrases, or by the use of words or phrases which state that certain actions, events or results may, could, would, or might occur or be achieved. More particularly and without limitation, this news release contains forward-looking statements and information concerning the launch of Reef in Florida. Such forward-looking statements and information reflect management's current beliefs and are based on assumptions made by and information currently available to the company with respect to the matter described in this new release. Forward-looking statements involve risks and uncertainties, which are based on current expectations as of the date of this release and subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements. Additional information about these assumptions and uncertainties is contained under "Risk Factors and Uncertainties" in the Company's latest annual information form filed on March 6, 2024, which is available under the Company's SEDAR profile at http://www.sedar.com, and in other filings that the Company has made and may make with applicable securities authorities in the future. Forward-looking statements contained herein are made only as to the date of this press release and we undertake no obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by law. We caution investors not to place considerable reliance on the forward-looking statements contained in this press release. The Toronto Stock Exchange has not reviewed, approved or disapproved the content of this news release.

Contacts:

Investor Contact:
Curaleaf Holdings, Inc.
Camilo Lyon, Chief Investment Officer
IR@curaleaf.com

Media Contact:
Curaleaf Holdings, Inc.
Jordon Rahmil, VP Public Relations
media@curaleaf.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/catch-the-high-tide-curaleaf-launches-reef-flower-brand-in-florida-302365772.html

SOURCE Curaleaf Holdings, Inc.

FAQ

When did Curaleaf (CURLF) launch its new Reef flower brand in Florida?

Curaleaf launched Reef on February 3, 2025, across its Florida medical dispensaries.

How many dispensaries does Curaleaf (CURLF) operate in Florida as of 2025?

Curaleaf operates 66 medical dispensaries across Florida.

What cannabis strains are available in Curaleaf's new Reef brand?

Reef offers Sativa, Indica, and Hybrid strains, including varieties like Big Lime Key, Lemon Slush, Apple Bottom Genes, and Orange Peelz.

How many new retail locations did Curaleaf (CURLF) open in Florida during H2 2024?

Curaleaf opened three new retail locations in Florida during the second half of 2024.

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