Cunard Appoints Matt Gleaves as VP, Commercial - North America and Australasia

Rhea-AI Summary

Cunard has appointed Matt Gleaves as VP, Commercial for North America and Australasia, aiming to enhance the brand's growth. Gleaves, who has over a decade of experience at Carnival UK, will oversee sales, marketing, and guest relations for key regions including Canada, Australia, and Japan. The company is set to increase fleet capacity by over 40% and will introduce the Queen Anne ship in early 2024. This strategic leadership change is expected to strengthen Cunard's market presence and capitalize on growing opportunities.

Positive

• Appointment of Matt Gleaves is expected to strengthen Cunard's growth in North America and Australasia.
• Planned fleet capacity increase by over 40% indicates potential for higher revenue.
• Introduction of Queen Anne in early 2024 may attract more guests.

Negative

• Potential concerns regarding continuity in leadership experience as Gleaves transitions to a focused role.

VALENCIA, Calif., April 20, 2022 /PRNewswire/ -- Luxury cruise brand Cunard announces Matt Gleaves as VP, Commercial - North America and Australasia, to lead the company's growth across the region as capacity increases across the fleet by more than 40%.

Gleaves has worked for Carnival UK since 2010 and since 2017 on Cunard's leadership team, most recently as VP, International Development and Planning. While Gleaves has previously worked with the North American and Australasia operations, this move will see him dedicated to the role and be based out of the Santa Clarita, California office. He will be responsible for all aspects of sales, marketing, revenue management, customer service and guest relations for North America, Canada, Australia, Japan and across the Asia region. Gleaves will report to Sture Myrmell, President, Carnival UK.

"North America has always been fundamental to Cunard's success with the Australasian region becoming a staple to the brand and that importance will grow significantly. Our new ship, Queen Anne, arrives in early 2024, we are increasing our sailings in Alaska, Australia and Japan, and given the unique appeal of the brand we see further opportunities to grow the number of guests in these regions sailing across the fleet, including on the iconic Transatlantic Crossing on the only ocean liner in the world, Queen Mary 2." Gleaves continues, "We have fantastic teams in place and are investing further in all aspects of the local operations. I am keen to partner with the local travel advisor community and collaborate on unlocking more of our iconic line's potential."

Prior to his tenure with Cunard, Gleaves held senior management positions with global companies IBM, Estée Lauder and VT group. 

For more information about Cunard, or to book a voyage, contact your Travel Consultant, call Cunard Line at 1-800-728-6273 or visit www.cunard.com.

About Cunard

Cunard is a luxury British cruise line, renowned for creating unforgettable experiences around the world. Cunard has been a leading operator of passenger ships on the North Atlantic, since 1840, celebrating an incredible 182 years of operation. A pioneer in transatlantic journeys for generations, Cunard is world class. The Cunard experience is built on fine dining, hand-selected entertainment and outstanding service. From five-star restaurants and in-suite dining to inspiring guest speakers, the library and film screenings, every detail has been meticulously crafted to make the experience unforgettable. Destinations include Europe, the Caribbean, the Far East and Australia.

There are currently three Cunard ships, Queen Mary 2, Queen Elizabeth and Queen Victoria and a fourth ship, Queen Anne, will be entering service in early 2024. This investment is part of the company's ambitious plans for the future of Cunard globally and will be the first time since 1999 that Cunard will have four ships in simultaneous service.

Cunard is based at Carnival House in Southampton and has been owned since 1998 by Carnival Corporation & plc (NYSE/LSE: CCL; NYSE:CUK). 

Social Media
Facebook: www.facebook.com/cunard 
Twitter: www.twitter.com/cunardline
YouTube: www.youtube.com/wearecunard 
Instagram: www.instagram.com/cunardline

For additional information about Cunard, contact:
Jackie Chase, Cunard, 310-926-7686, jchase@cunard.com

 

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SOURCE Cunard

FAQ

What is the significance of Matt Gleaves' appointment for CUK and CCL?

Matt Gleaves' appointment as VP, Commercial is significant as it highlights Cunard's strategic focus on enhancing operations in North America and Australasia, regions critical for growth.

How will the increase in fleet capacity affect CUK and CCL?

The increase in fleet capacity by over 40% is expected to positively impact both CUK and CCL by potentially driving higher revenue and guest engagement.

When is the Queen Anne ship expected to launch?

The Queen Anne ship is set to arrive and launch in early 2024, which may bring new opportunities for Cunard within the luxury cruise market.

What regions will Matt Gleaves oversee as the new VP, Commercial?

As the new VP, Commercial, Matt Gleaves will oversee North America, Canada, Australia, Japan, and regions across Asia.