Cubic and Taoti Creative Win “Platinum Level” Award in Electronic Media from Hermes Creative Awards
Cubic Corporation (NYSE:CUB) announced that its Cubic Transportation Systems division, in partnership with Taoti Creative, won the Platinum Level Hermes Creative Award for the 2021 Electronic Media category with the animated video “Meet Umo”. This award recognizes excellence in creative work across multiple categories. The video, aimed at educating users about the Umo platform, was launched on January 26, 2021, showcasing its benefits for safe and seamless travel experiences.
- Cubic Transportation Systems won the Platinum Level Hermes Creative Award for the 'Meet Umo' video.
- The award highlights Cubic's commitment to innovative marketing in the transportation sector.
- None.
Cubic Corporation (NYSE:CUB) today announced its Cubic Transportation Systems (CTS) business division and Taoti Creative received the “Platinum Level” Hermes Creative Award in the 2021 Electronic Media category for the “Meet Umo” animated video. The Hermes Creative Awards honors the creative industry’s best publications, branding, collateral, websites, videos and advertising in over 200 categories.
Cubic partnered with Taoti Creative to create the animated video to educate agencies and Umo users about the simplicity and convenience of the platform. The video launched with the Umo platform and umomobility.com on January 26, 2021. The colorful, informative video includes details on how the platform allows riders safe, seamless and stress-free journeys.
“In partnering with Taoti Creative, we created a short, educational animation that simplifies the explanation of the Umo platform, much like Umo simplifies riders’ journeys,” said Mick Spiers, general manager of Umo. “We are thrilled that the Hermes Creative Awards panel selected the video as a winner!”
There were over 6,000 competition entries from throughout the United States, Canada and dozens of other countries. Entries were submitted from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies and freelancers.
The Hermes Creative Awards is administered by the Association of Marketing and Communication Professionals (AMCP), an international organization consisting of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. AMCP oversees awards and recognition programs, provides judges, and rewards outstanding achievement and service to the profession.
AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. To view the full list of Platinum and Gold Winner, please visit www.hermesawards.com.
To view the award-winning “Meet Umo” video, please visit www.umomobility.com.
About Cubic Corporation
Cubic is a technology-driven, market-leading provider of integrated solutions that increase situational understanding for transportation, defense C4ISR and training customers worldwide to decrease urban congestion and improve the militaries’ effectiveness and operational readiness. Our teams innovate to make a positive difference in people’s lives. We simplify their daily journeys. We promote mission success and safety for those who serve their nation. For more information about Cubic, please visit www.cubic.com or on Twitter @CubicCorp.
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