Innovid Debuts New Technology to Algorithmically Optimize Creative in Real-Time, Improving Performance Across CTV, Video & Display

Rhea-AI Summary

Innovid Corp. (NYSE: CTV) announced new features for optimizing advertising across linear, Connected TV, and digital platforms. These advancements enhance real-time adjustments to creative content while providing advertisers with deeper insights. Key capabilities include statistical significance tracking, multivariate testing, and optimizing for both short and long-term successes. This technology empowers marketers to enhance performance through data-driven decisions, ensuring efficient ad spend and improved campaign outcomes.

Positive

• Introduction of advanced features for intelligent creative optimization.
• Ability to optimize based on statistical significance, reducing sample size errors.
• Enhanced multivariate testing for in-flight changes in ad creatives.

Negative

• None.

Latest innovations build on seamless, sophisticated optimization options to surface granular insights to maximize efficiency and effectiveness

NEW YORK, Nov. 10, 2022 /PRNewswire/ -- Innovid Corp. (NYSE: CTV), an independent advertising platform for delivery, personalization and measurement of converged TV across linear, Connected TV (CTV) and digital, today announced new, advanced features for intelligent creative optimization and granular insights. Providing advertisers and marketers the tools necessary to improve efficiency and performance in real-time across CTV, video and display.

"At this moment efficiency is a top priority. Marketers know their campaigns sit on a sea of data, but need automated solutions that allow them to access and activate it at scale," said Dan Mouradian, VP Global Client Solutions at Innovid."As an industry, we've done a good job streamlining the setup and personalization process, but the ability to implement complex learnings in real-time has lagged behind. With these further advancements, we're primed to deliver a new generation of always-on intelligence to marketers."

These new additions to Innovid's auto optimization technology work by intelligently adjusting the rotation of ad creatives based on various controls, methodologies and metrics in real-time– all while surfacing deeper insights on creative down to each individual element's performance. With these new features, advertisers and marketers unlock the ability to:

• Confidently optimize against consistent results by using statistical significance to remove any fear of sample size error.
• Implement multivariate testing to make in-flight changes based on the elements that make up your creative and discover which combinations drive peak performance to inform future planning.
• Accommodate for both short and long tail success by optimizing against multiple winners that achieve conclusive results, not the first over the finish line.

"Innovid's Auto Optimization enables algorithmic decisioning to constantly iterate for the KPIs you care most about," said Steve Murray, Director Performance Marketing, MarTech, & Analytics at Verizon. "Simply activated but highly customizable, Innovid is providing the technology needed to make everyday enhancements a reality."

These advancements bring a more complex approach to optimization, while maintaining simple, hands-off activation across CTV, video, and display. With a data-backed approach to confirming relevant results, marketers secure in the moment improvements and future learnings revealed through direct consumer behavior. Deep multivariate testing and reporting uncovers granular creative insights and what elements help achieve their campaign's goals, creating an always-improving ecosystem where marketers can maximize both efficiency and effectiveness in tandem.

To learn more about Innovid's latest optimization capabilities, contact solutions@innovid.com.

About Innovid

Innovid (NYSE:CTV) powers advertising delivery, personalization, measurement, and outcomes across linear, connected TV (CTV) and digital for the world's largest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit innovid.com or follow us on LinkedIn or Twitter. 

Press Contact:
Chris Harihar
chris@crenshawcomm.com 

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FAQ

What new features has Innovid introduced for advertising optimization?

Innovid has launched advanced features that allow for intelligent creative optimization and provide deeper insights into ad performance.

How does Innovid's technology impact campaign efficiency?

The technology enables real-time adjustments to ad creatives based on performance metrics, enhancing campaign efficiency and effectiveness.

What is the significance of statistical significance in Innovid's new features?

Statistical significance helps advertisers optimize campaigns confidently by minimizing sample size errors.

When was the latest technology announced by Innovid?

The latest technology was announced on November 10, 2022.

How can advertisers use Innovid's multivariate testing?

Advertisers can use multivariate testing to make in-flight changes and determine which combinations of creative elements perform best.