Homes.com Super Bowl LIX Ads Confidently Proclaim the Company’s Belief: Homes.com is the Best
Homes.com, a CoStar Group residential marketplace, announces its return to the Super Bowl with two 30-second commercials featuring Dan Levy, Heidi Gardner, and Morgan Freeman. The ads playfully hint at Homes.com being 'the best' home-shopping site while navigating legal restrictions on making such claims.
The company reports significant growth, with the Homes.com Network attracting 114 million unique visitors in January and averaging 110 million monthly unique visitors in the last fiscal quarter - nearly double Realtor.com's 62 million. Brand awareness has increased dramatically from 4% to 33%.
Homes.com differentiates itself as the first major U.S. real estate portal prioritizing homeowners and their agents, with members reportedly winning 58% more listings. Unlike competitors, Homes.com doesn't redirect leads from MLS listings to unrelated agents. The company plans to maintain its marketing presence across various media channels post-Super Bowl.
Homes.com, un marketplace residenziale del CoStar Group, annuncia il suo ritorno al Super Bowl con due spot di 30 secondi che vedono come protagonisti Dan Levy, Heidi Gardner e Morgan Freeman. Gli annunci suggeriscono in modo divertente che Homes.com sia 'il migliore' sito per la ricerca di case, pur rispettando le restrizioni legali su tali affermazioni.
L'azienda riporta una crescita significativa, con la Homes.com Network che ha attirato 114 milioni di visitatori unici a gennaio e una media di 110 milioni di visitatori unici mensili nell'ultimo trimestre fiscale - quasi il doppio rispetto ai 62 milioni di Realtor.com. La consapevolezza del marchio è aumentata in modo drammatico dal 4% al 33%.
Homes.com si differenzia come il primo portale immobiliare principale negli Stati Uniti a dare priorità ai proprietari di casa e ai loro agenti, con membri che ottengono 58% in più di annunci. A differenza dei concorrenti, Homes.com non reindirizza i lead da annunci MLS a agenti non correlati. L'azienda prevede di mantenere la sua presenza di marketing attraverso vari canali media dopo il Super Bowl.
Homes.com, un mercado residencial del CoStar Group, anuncia su regreso al Super Bowl con dos comerciales de 30 segundos que cuentan con Dan Levy, Heidi Gardner y Morgan Freeman. Los anuncios insinúan de manera juguetona que Homes.com es 'el mejor' sitio para comprar casas, mientras navegan las restricciones legales sobre hacer tales afirmaciones.
La compañía informa de un crecimiento significativo, con Homes.com Network atrayendo 114 millones de visitantes únicos en enero y promediando 110 millones de visitantes únicos mensuales en el último trimestre fiscal - casi el doble que Realtor.com con 62 millones. La conciencia de la marca ha aumentado drásticamente del 4% al 33%.
Homes.com se diferencia como el primer portal inmobiliario importante en EE. UU. que prioriza a los propietarios de viviendas y sus agentes, con miembros que supuestamente ganan 58% más de listados. A diferencia de los competidores, Homes.com no redirige contactos de anuncios MLS a agentes no relacionados. La empresa planea mantener su presencia publicitaria en varios canales de medios después del Super Bowl.
Homes.com는 CoStar Group의 주거 시장으로, Dan Levy, Heidi Gardner 및 Morgan Freeman이 출연하는 30초 광고 두 편으로 슈퍼볼에 복귀한다고 발표했습니다. 광고는 법적 제한을 따르면서 Homes.com이 '최고의' 주택 쇼핑 사이트임을 유머러스하게 암시합니다.
회사는 Homes.com 네트워크가 1월에 1억 1400만 명의 독특한 방문자를 유치했다고 보고하며, 지난 회계 분기 동안 월 평균 1억 1000만 명의 고유 방문자를 기록하여 Realtor.com의 6200만 명에 비해 거의 두 배에 달합니다. 브랜드 인지도는 4%에서 33%로 급증했습니다.
Homes.com은 주택 소유자와 그들의 에이전트를 우선시하는 첫 번째 주요 미국 부동산 포털로 차별화되며, 회원들은 58% 더 많은 리스팅을 확보하고 있습니다. 경쟁사와 달리 Homes.com은 MLS 리스팅에서 비관련 에이전트로 연락처를 전환하지 않습니다. 이 회사는 슈퍼볼 이후 다양한 미디어 채널에서 마케팅 존재를 유지할 계획입니다.
Homes.com, un marché résidentiel du CoStar Group, annonce son retour au Super Bowl avec deux publicités de 30 secondes mettant en vedette Dan Levy, Heidi Gardner et Morgan Freeman. Les annonces insinuent de manière ludique que Homes.com est 'le meilleur' site pour acheter une maison tout en respectant les restrictions légales sur de telles affirmations.
L'entreprise fait état d'une croissance significative, la Homes.com Network attirant 114 millions de visiteurs uniques en janvier et enregistrant en moyenne 110 millions de visiteurs uniques par mois au dernier trimestre fiscal - près du double de Realtor.com avec ses 62 millions. La notoriété de la marque a énormément augmenté, passant de 4% à 33%.
Homes.com se distingue comme le premier portail immobilier majeur aux États-Unis à donner la priorité aux propriétaires et à leurs agents, les membres remportant apparemment 58% de listings en plus. Contrairement à ses concurrents, Homes.com ne redirige pas les contacts des annonces MLS vers des agents non liés. L'entreprise prévoit de maintenir sa présence marketing à travers divers canaux médiatiques après le Super Bowl.
Homes.com, ein Wohnimmobilienmarkt der CoStar Group, gibt sein Comeback beim Super Bowl mit zwei 30-sekündigen Werbespots bekannt, in denen Dan Levy, Heidi Gardner und Morgan Freeman zu sehen sind. Die Werbung deutet humorvoll an, dass Homes.com die 'beste' Website für den Hauskauf ist, während sie rechtliche Einschränkungen bezüglich solcher Aussagen berücksichtigt.
Das Unternehmen berichtet von einem signifikanten Wachstum, wobei das Homes.com-Netzwerk im Januar 114 Millionen einzigartige Besucher anzog und im letzten Geschäftsjahr monatlich durchschnittlich 110 Millionen einzigartige Besucher meldete - fast das Doppelte von Realtor.com mit 62 Millionen. Die Markenbekanntheit ist dramatisch von 4% auf 33% gestiegen.
Homes.com differenziert sich als das erste große US-Immobilienportal, das Hausbesitzern und deren Maklern Priorität einräumt, wobei Mitglieder angeblich 58% mehr Listings gewinnen. Im Gegensatz zu Wettbewerbern leitet Homes.com keine Leads von MLS-Listings an nicht verwandte Agenten weiter. Das Unternehmen plant, seine Marketingpräsenz in verschiedenen Medienkanälen nach dem Super Bowl aufrechtzuerhalten.
- Network reaches 114 million unique visitors, nearly double Realtor.com's traffic
- Brand awareness increased significantly from 4% to 33%
- Members achieving 58% more listings through the platform
- Successful implementation of $1 billion marketing campaign
- None.
Insights
This Super Bowl advertising play represents a pivotal moment in CoStar Group's aggressive strategy to dominate the residential real estate marketplace. The campaign's metrics reveal impressive traction: 114 million monthly visitors and a dramatic increase in brand awareness from
The strategic significance extends beyond mere visibility. Homes.com's differentiated value proposition of 'Your Listing Your Lead' directly challenges the traditional lead generation model employed by competitors. This approach has yielded tangible results, with members securing
The dual Super Bowl ad strategy, featuring prominent celebrities like Morgan Freeman and Dan Levy, positions Homes.com not just as a tech platform but as a mainstream consumer brand. This elevated positioning could accelerate the company's market penetration, particularly significant given that
What's particularly noteworthy is the platform's rapid ascension to nearly double Realtor.com's reported traffic (114 million vs 62 million monthly visitors). This trajectory suggests CoStar Group is successfully leveraging its enterprise expertise and resources to reshape the residential real estate market, potentially creating substantial shareholder value through market leadership in this high-margin digital marketplace segment.
Homes.com Network’s massive January audience of 114 million unique visitors is comparable to Super Bowl LVIII’s audience
The new commercials feature Levy, as head of Homes.com, and Gardner, his top executive, doing their best to convince their corporate lawyer to let them say what is plainly true: Homes.com is the best home-shopping site. As any good corporate lawyer would, he continues to object to making such a bold claim in an advertisement, while they offer increasingly creative ways to restate their claim. The story continues and escalates across the two 30-second spots during the game. Ultimately Morgan Freeman delivers a powerful testament in a way only Morgan Freeman can.
Last year, during Super Bowl LVIII, CoStar Group launched the largest real estate marketing campaign in history with a
Homes.com is the first major
Andy Florance, Founder and Chief Executive Officer of CoStar Group, said, “We believe that it is obvious that Homes.com is the best home shopping website anywhere, but our lawyers told us while it may be true, we cannot legally say that in an ad. So we turned to the very best talent in RPA, Taika Waititi, Dan Levy, Heidi Gardner, and Morgan Freeman to not tell the world that Homes.com is the best. When Morgan Freeman says so who can say it is not so?”
Florance added, “We believe that Homes.com offers home shoppers the most content on an attractive spam free site.
In the weeks and months following the Super Bowl, Homes.com will sustain awareness and engagement in a significant way across TV, streaming video, digital, social, and audio in almost all major outlets. Viewers across the
About COSTAR GROUP, INC.
CoStar Group (NASDAQ: CSGP) is the global leader in commercial real estate information, analytics, and online marketplaces. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; and Homes.com, the fastest-growing residential real estate marketplace. CoStar Group’s industry-leading brands include STR, a global leader in hospitality data and benchmarking, Ten-X, an online platform for commercial real estate auctions and negotiated bids and OnTheMarket, a leading residential property portal in the
CoStar Group’s websites attracted over 163 million average monthly unique visitors in the third quarter of 2024, serving clients around the world. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250206342986/en/
NEWS MEDIA
Matt Blocher
CoStar Group
Vice President
mblocher@costar.com | +12023021195
Source: CoStar Group
FAQ
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