CrowdStrike Announces New Distribution Agreement with Dicker Data to Meet Rising Cybersecurity Demand Across Australia & New Zealand

Rhea-AI Summary

CrowdStrike (NASDAQ: CRWD) has announced a new distribution agreement with Dicker Data (ASX: DDR) to expand its cybersecurity presence in Australia and New Zealand (ANZ). The partnership will bring CrowdStrike's Falcon® platform to Dicker Data's network of resellers and managed service providers.

The collaboration aims to address rising cybersecurity demand in the ANZ region, with the Falcon platform being the most requested cybersecurity solution. Dicker Data will leverage Falcon's AI capabilities and Cloud Security modules to help partners modernize security operations while reducing vendor costs and eliminating coverage gaps.

This strategic partnership will strengthen CrowdStrike's partner-first go-to-market strategy in the ANZ region, particularly focusing on mid-market opportunities. The agreement enables Dicker Data's partners to drive vendor consolidation and enhance protection against sophisticated threats using CrowdStrike's AI-native technology.

Positive

• Expansion into new geographic markets (ANZ) through strategic distribution partnership
• Strong market demand for Falcon platform in ANZ region
• Enhanced distribution channel for mid-market opportunities
• Platform recognized as most requested cybersecurity solution in ANZ

Negative

• None.

Insights

Channel Strategy Analyst

This distribution agreement with Dicker Data represents a tactical expansion of CrowdStrike's channel ecosystem in Australia and New Zealand (ANZ), rather than a transformative business development. While strengthening their go-to-market approach, the announcement lacks financial details or specific growth projections that would signal material impact.

The most noteworthy element is the demand-driven nature of this partnership. Dicker Data proactively sought out CrowdStrike based on existing market demand, with CrowdStrike described as the "most requested cybersecurity solution in ANZ." This suggests CrowdStrike's Falcon platform has already established strong brand recognition in the region before this formal distribution agreement.

For channel strategy, this fits CrowdStrike's deliberate focus on expanding their mid-market penetration. Distribution partners like Dicker Data typically excel at reaching mid-sized organizations through their reseller networks more efficiently than direct sales teams. The partnership leverages Dicker Data's existing expertise in AI and cloud transformation, aligning well with CrowdStrike's AI-native security platform.

This agreement follows CrowdStrike's established pattern of regional channel expansion through strategic distribution partnerships. While positive for maintaining growth momentum in the ANZ region, the relative contribution to CrowdStrike's $3.5+ billion annual revenue base will likely be incremental rather than substantial. Without specified financial terms or market penetration targets, this represents normal business development rather than a material catalyst for investors.

Dicker Data chooses CrowdStrike to meet partner demand for the Falcon platform; CrowdStrike most requested cybersecurity solution in ANZ

AUSTIN, Texas & SYDNEY--(BUSINESS WIRE)-- CrowdStrike (NASDAQ: CRWD) today announced a distribution agreement with Dicker Data (ASX: DDR), bringing the industry-leading CrowdStrike Falcon® cybersecurity platform to Dicker Data’s partners and customers across Australia and New Zealand (ANZ). This partnership expands CrowdStrike’s ANZ channel ecosystem, enabling Dicker Data’s partner base of leading resellers and managed service providers (MSPs/MSSPs) to drive vendor consolidation and stop breaches with the power of the Falcon platform.

Rising demand in ANZ led to Dicker Data seeking CrowdStrike given the large business opportunity presented by the Falcon platform as well as the mission-critical nature of cybersecurity. Dicker Data is committed to bringing cutting-edge cybersecurity solutions to its partner base serving enterprise, SMB and mid-market organizations across ANZ against advanced threats. With deep expertise in driving AI and cloud transformation services, Dicker Data will leverage the Falcon platform’s market-defining AI capabilities, Falcon® Cloud Security and additional best-in-class modules, empowering partners to modernize security operations while helping customers reduce vendor costs and eliminate coverage gaps caused by fragmented security tools.

"Dicker Data seeing the opportunity to further expand our ANZ channel ecosystem underscores our market position as cybersecurity’s generational platform. Together, we will accelerate CrowdStrike’s partner-first go-to-market strategy, unlocking greater opportunities for mid-market partners in the region,” said Jon Fox, vice president, channels and alliances, CrowdStrike Asia Pacific and Japan. “We look forward to working with Dicker Data to drive even more partner and customer adoption of the Falcon platform, simplifying cybersecurity and protecting organizations against sophisticated threats with the world’s most advanced AI-native technology.”

"Cybersecurity continues to be a high-growth opportunity for the IT channel, but the landscape is complex. In line with our commitment to help our partners access the world's leading technologies in every technology segment, we're pleased to be announcing our new partnership with CrowdStrike in Australia and New Zealand," said Vlad Mitnovetski, executive director and chief operating officer of Dicker Data. "Together with CrowdStrike, we are empowering partners with cutting-edge platform technology, enabling regional organizations to reduce operational costs and complexity while operating with confidence despite the pace of evolving cyber threats."

About CrowdStrike

CrowdStrike (NASDAQ: CRWD), a global cybersecurity leader, has redefined modern security with the world’s most advanced cloud-native platform for protecting critical areas of enterprise risk – endpoints and cloud workloads, identity and data.

Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting and prioritized observability of vulnerabilities.

Purpose-built in the cloud with a single lightweight-agent architecture, the Falcon platform delivers rapid and scalable deployment, superior protection and performance, reduced complexity and immediate time-to-value.

CrowdStrike: We stop breaches.

Learn more: https://www.crowdstrike.com/
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© 2025 CrowdStrike, Inc. All rights reserved. CrowdStrike and CrowdStrike Falcon are marks owned by CrowdStrike, Inc. and are registered in the United States and other countries. CrowdStrike owns other trademarks and service marks and may use the brands of third parties to identify their products and services.

About Dicker Data

Dicker Data (ASX: DDR) is an Australian-owned and operated, ASX-listed technology hardware, software, and cloud distributor in business since 1978. Our sales and presales teams are experienced product specialists who are dedicated to helping our partners tailor solutions to suit their client’s needs.

As a distributor, we sell exclusively to our valued partner base. We pride ourselves on developing strong long-term relationships with our customers, and helping them grow. This customer-first approach means we are proactive in engaging with our resellers and allows us to dynamically shift with changing market conditions, in turn helping to increase profitability.

Dicker Data distributes a wide portfolio of products from the world’s leading technology vendors, including Cisco, Citrix, Dell Technologies, Hewlett Packard Enterprise, HP, Lenovo, Microsoft, and other Tier 1 global brands. As the leading Australian distributor for many of these vendors, Dicker Data is dedicated to helping our partners deliver industry-leading solutions built on the world’s best technologies.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250312968947/en/

Media Contact

Jake Schuster

CrowdStrike Corporate Communications

press@crowdstrike.com

Source: CrowdStrike

FAQ

What is the significance of CrowdStrike's distribution agreement with Dicker Data?

The agreement expands CRWD's channel ecosystem in Australia/New Zealand, bringing the Falcon platform to new partners and customers while strengthening their market presence in the region.

How will this partnership benefit Dicker Data's customers?

Customers will gain access to CRWD's AI-powered Falcon platform, enabling them to reduce vendor costs, eliminate security gaps, and enhance protection against cyber threats.

What specific solutions will Dicker Data distribute from CRWD's portfolio?

Dicker Data will distribute the Falcon platform, including its AI capabilities, Falcon Cloud Security, and other best-in-class security modules.

Why did Dicker Data choose to partner with CrowdStrike?

Dicker Data selected CRWD due to rising market demand, as the Falcon platform is the most requested cybersecurity solution in the ANZ region.