Fighting Ad Crime on All Fronts: Record Number of Companies Achieve "TAG Platinum" Status with All Three TAG Seals

Rhea-AI Summary

The Trustworthy Accountability Group (TAG) announced a record 53% increase in companies achieving "TAG Platinum" status in 2023, rising to 23 companies from 15 the previous year. Companies like Amazon Advertising, Google, and The Trade Desk received this status by obtaining all three TAG certification seals: Certified Against Fraud, Certified Against Malware, and Brand Safety Certified. In total, 228 companies earned 317 seals in 2023, with 67% achieved through independent validation, up from 62% in 2022. TAG's CEO emphasized the importance of comprehensive protections against digital ad crime.

Positive

• 53% increase in TAG Platinum companies to 23 in 2023.
• 228 companies received a total of 317 TAG seals, indicating strong industry compliance.
• 67% of seals were earned through independent validation, reflecting improved trust and effectiveness.

Negative

• None.

TAG Platinum Companies Increase by >50% as Industry Leaders Extend Best Practices Across TAG's Fraud, Malware & Brand Safety Certifications

WASHINGTON, March 2, 2023 /PRNewswire/ -- The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, today announced a record number of TAG companies have achieved "TAG Platinum" status this year by successfully obtaining all three of TAG's certification seals, including TAG Certified Against Fraud, Certified Against Malware, and Brand Safety Certified.

In total, 23 companies reached TAG Platinum status in 2023, a 53% increase over the 15 companies that did so in the prior year. TAG Platinum companies for 2023 included industry leaders like AdForm, Amazon Advertising, DirectTV, Google, Index Exchange, Initiative, IPONWEB, Kroger, Magna, Magnite, MediaBrands, MediaMath, MobileFuse, OpenX, Publicis Groupe, Sovrn, Spectrum Reach, SpotX, The Trade Desk, UM, Unruly, Xandr, and Yahoo!

"Fraud, piracy, brand safety, and transparency are tightly intertwined challenges, and a gap in protection in one area can quickly be exploited by criminals or cause brand damage in another," said Mike Zaneis, CEO of TAG. "Happily, the leading companies in digital advertising understand that the best way to address the connected threats of ad crime, brand safety threats, and lack of transparency is a solid shield of TAG seals. By implementing industry best practices across TAG's program areas, TAG Platinum companies demonstrate their commitment to a safe, transparent, and crime-free supply chain."

Overall, 228 TAG certified companies earned a total of 317 seals across TAG's Certified Against Fraud, Certified Against Malware, and Brand Safety Certified Programs in 2023, a slight increase from the 313 seals earned by 230 companies in 2022. A record two-thirds (67%) of this year's seals were earned through independent validation, an increase from the 62% earned through independent validation in the prior year.

Among the companies that obtained TAG Seals for 2023 are:

A+E Networks	Healthline Media, Inc.	Penske Media Corporation
A360 Media	Hearst Communications Inc.	Pinterest
ABC	hellomagazine	Pixalate
Activision Blizzard Media	Horizon Media	PLAYGROUND XYZ
Adform	Hulu	Playwire LLC
Adloox	HUMAN	Postmedia Network Canada
AdSquirel by OCM	Iion	Precise TV
AdTheorent	Immediate Media	Premion
Amazon Advertising LLC	ImpreMedia	primis
Amazon Services LLC	INCA	ProData Media Group
amnet	Index Exchange	Protected Media
Aniview	Industry (the 7Stars)	Publicis Groupe/MMS USA Holdings
Annalect	Infolinks	PubMatic
Anura Solutions LLC	Initiative	Quantcast
Audacy	InMobi	Quotient
Audience Store	Innity	Rainbow Media Holdings LLC
Auto Trader Limited	Insider	Ranker
Bauer Media	Inskin Media	Reach
BBTV	Integral Ad Science	Rogers Media Inc.
BeachFront Media	iONE Digital	Roku Advertising
Beijing Reyun Technology Co.	IPG Mediabrands	RTB House
Bell Media	IPONWEB	RTBAsia
Bent Pixels	ITN Digital	Samsung Ads
Bidstack	JD.com	Scoota
Blavity	John Ayling & Associates	seedtag
Blis Media	Jun Group	SelectMedia
Boltive	JustPremium	Sharethrough Inc.
BounceX	Kelly Scott Madison	SHE MEDIA LLC
Captify	King.com Ltd.	Shilo
carat	KNOREX	Sky
CBC Radio-Canada	Kroger	Sovrn
CMI Media Group (Cafe Media)	LADbible Group	Spectrum Reach
Conde Nast	Leaf Group	Spotify
Connatix	LiveScore	SpotX
Core	LoopMe	Taboola
Corus Entertainment Inc.	m/SIX	TAN Media
CPMStar	MadHive Inc.	Teads
Crimtan	MAGNA GLOBAL	Tegna
Criteo	Magnite	Telegraph Media Group Limited
Dailymotion Advertising Inc.	Magnite + DV / MDV	The E.W. Scripps Company
Dealer.com	Magnite CTV / MCTV	The Irish Times
Decoded Advertising	Mail Metro Media	The Media Trust (TMT)
Dentsu Aegis Network	Mantis	The Trade Desk
DiDNA	Marvel	The Walt Disney Company
Digital Turbine	Match Media Group	The Weather Company, an IBM Business
DIRECTV	MDC - Assembly	TikTok
Dotdash Meredith	MediaCom	Tremor Video
DoubleVerify	MediaCom North	TripAdvisor
E-Planning.Net	MediaMath	TripleLift
EMX Digital/Engine Media	Mediavine	Twitch
Encore Digital Media Ltd	Merkle	Twitter
Enthusiast Gaming	Meta	Undertone
Epsilon/Conversant	MGID	Universal McCann Worldwide
ESPN.com	Miaozhen Systems	Univision Communications Inc.
Essence Communications Inc.	Mindshare	Unruly
Essence Global Limited	MiQ	VDX.tv
Evening Standard	MobileFuse, LLC	Venatus
ExMarketPlace FZ	Mobsta Inc	Vericast Corp
Fandom	Moloco	Vevo
Financial Times	MRC Media LLC/Valence Media Group	Viant
Finecast	National Geographic	VICE Media
Fox Corporation	Nativo	vidazoo Ltd.
FreeForm	NBCUniversal	Vidillion
FreeWheel	Neo Media World	VRTCAL Markets, Inc
Gallery Media Group	News Corp UK & Ireland Limited	Walk in Media
GeoEdge	Newsweek Publishing LLC	Walmart, Inc.
GFR Media	NGL Media LLC	Warner Media, LLC
Global	OctaveAudio	Washington Post
Google	ogury	Wavemaker Global
Gridsum	POKKT	WHITE BULLET LIMITED
GroundTruth	Omnicom Media Group	Wieden + Kennedy
GroupM	Omnicom Media Group Ireland	Xandr
Guardian	OpenX	Xaxis
GumGum	Oracle Advertising	Yahoo
Havas Media	Outbrain Inc.
Haymarket	SXM Media

"Breadth and depth are the key elements of every successful standards program, and this year's certifications highlight both the breadth and the depth of TAG's seal programs, with the breadth of 228 certified companies across every sector of digital advertising and the depth from companies increasing their number of seals and achieving TAG Platinum status," said Todd Miller, VP Policy and Compliance at TAG. "We commend all of this year's certified companies for their leadership and commitment to protecting the digital advertising ecosystem, and we look forward to working with them to strengthen and enhance our collaboration."

More information regarding certified companies is available by searching company name or each company's unique TAG-ID via the TAG Registry. Additional information includes the specific seals awarded to each company, valid terms for each seal, and whether the seals were based on self-attestation or independent validation.

Additional information about TAG's programs and the application process for TAG Registration and TAG's seal programs are available at www.tagtoday.net. 

About the Trustworthy Accountability Group

The Trustworthy Accountability Group (TAG) is the global certification program designed to fight against criminal activity and protect brand safety in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide. The 700+ member TAG community includes the world's largest and most influential brands, agencies, publishers, and ad tech providers. For more information on TAG, please visit tagtoday.net.

Media Contact:
Andrew Weinstein
202-667-4967
354819@email4pr.com

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SOURCE Trustworthy Accountability Group

FAQ

What is TAG Platinum status for companies in 2023?

TAG Platinum status indicates a company has achieved all three TAG certification seals: Certified Against Fraud, Certified Against Malware, and Brand Safety Certified.

How many companies achieved TAG Platinum status in 2023?

In 2023, 23 companies achieved TAG Platinum status, a 53% increase from the previous year.

What percentage of TAG seals were awarded through independent validation in 2023?

In 2023, 67% of TAG seals were awarded through independent validation.

Which major companies achieved TAG Platinum status in 2023?

Major companies including Amazon Advertising, Google, and The Trade Desk achieved TAG Platinum status in 2023.