Criteo Introduces Onsite Video to its Retail Media Mix -- A Powerful New Way to Bridge Storytelling and Sales
Criteo (NASDAQ: CRTO) has announced the general availability of its Onsite Video solution for retail media, integrating shoppable video ad formats into digital storefronts of retail partners including Albertsons, Costco, and Walmart Mexico.
The solution combines Video, Display and Sponsored Product ad formats in one unified platform. Early results show significant impact:
- 5.6x lift in new-to-brand customers when combined with Display and Sponsored Products ads
- Up to 70% gross margins potential from onsite retail media
- 280% increase in click-through rates when shoppers were exposed to both Onsite Video and Sponsored Products
- 460% lift in sales when Onsite Video was paired with Sponsored Product ads
Albertsons Media Collective, as a beta partner, has already implemented the solution, demonstrating enhanced shopper engagement and measurable results.
Criteo (NASDAQ: CRTO) ha annunciato la disponibilità generale della sua soluzione Onsite Video per il retail media, integrando formati pubblicitari video acquistabili all'interno dei negozi digitali di partner retail come Albertsons, Costco e Walmart Messico.
La soluzione combina formati pubblicitari Video, Display e Sponsored Product in un'unica piattaforma integrata. I primi risultati mostrano un impatto significativo:
- incremento di 5,6 volte dei clienti nuovi al brand quando combinata con annunci Display e Sponsored Products
- potenziale margine lordo fino al 70% dal retail media onsite
- aumento del 280% del tasso di clic quando gli acquirenti sono stati esposti sia a Onsite Video che a Sponsored Products
- crescita del 460% nelle vendite quando Onsite Video è stato abbinato agli annunci Sponsored Product
Albertsons Media Collective, come partner beta, ha già implementato la soluzione, dimostrando un maggiore coinvolgimento degli acquirenti e risultati misurabili.
Criteo (NASDAQ: CRTO) ha anunciado la disponibilidad general de su solución Onsite Video para retail media, integrando formatos de anuncios de video comprables en las tiendas digitales de socios minoristas como Albertsons, Costco y Walmart México.
La solución combina formatos de anuncios de Video, Display y Sponsored Product en una plataforma unificada. Los primeros resultados muestran un impacto significativo:
- incremento de 5.6 veces en clientes nuevos para la marca cuando se combina con anuncios de Display y Sponsored Products
- potencial de márgenes brutos de hasta el 70% a partir del retail media onsite
- aumento del 280% en la tasa de clics cuando los compradores estuvieron expuestos tanto a Onsite Video como a Sponsored Products
- incremento del 460% en ventas cuando Onsite Video se combinó con anuncios de Sponsored Product
Albertsons Media Collective, como socio beta, ya ha implementado la solución, demostrando un mayor compromiso de los compradores y resultados medibles.
Criteo (NASDAQ: CRTO)가 소매 미디어를 위한 Onsite Video 솔루션의 일반 제공을 발표했으며, Albertsons, Costco, Walmart Mexico 등 소매 파트너의 디지털 매장에 쇼핑 가능한 동영상 광고 형식을 통합했습니다.
이 솔루션은 비디오, 디스플레이, 스폰서 제품 광고 형식을 하나의 통합 플랫폼으로 결합합니다. 초기 결과는 상당한 효과를 보여줍니다:
- 디스플레이 및 스폰서 제품 광고와 결합 시 신규 브랜드 고객이 5.6배 증가
- 현장 소매 미디어에서 최대 70%의 총이익률 잠재력
- Onsite Video와 스폰서 제품 광고에 동시에 노출된 쇼핑객의 클릭률 280% 증가
- Onsite Video와 스폰서 제품 광고를 함께 사용했을 때 매출 460% 상승
베타 파트너인 Albertsons Media Collective는 이미 솔루션을 도입하여 쇼핑객 참여도 향상과 측정 가능한 성과를 입증했습니다.
Criteo (NASDAQ : CRTO) a annoncé la disponibilité générale de sa solution Onsite Video pour le retail media, intégrant des formats publicitaires vidéo achetables dans les vitrines digitales de partenaires retail tels qu'Albertsons, Costco et Walmart Mexique.
La solution combine les formats publicitaires Vidéo, Display et Sponsored Product au sein d'une plateforme unifiée. Les premiers résultats montrent un impact significatif :
- augmentation par 5,6 du nombre de nouveaux clients de la marque lorsqu'elle est combinée aux publicités Display et Sponsored Products
- potentiel de marges brutes allant jusqu'à 70 % grâce au retail media onsite
- augmentation de 280 % du taux de clics lorsque les acheteurs ont été exposés à la fois à Onsite Video et aux Sponsored Products
- hausse de 460 % des ventes lorsque Onsite Video a été associé aux publicités Sponsored Product
Albertsons Media Collective, en tant que partenaire bêta, a déjà mis en œuvre la solution, démontrant un engagement accru des acheteurs et des résultats mesurables.
Criteo (NASDAQ: CRTO) hat die allgemeine Verfügbarkeit seiner Onsite Video-Lösung für Retail Media bekannt gegeben und integriert dabei shoppable Videoanzeigen in die digitalen Verkaufsflächen von Handelspartnern wie Albertsons, Costco und Walmart Mexiko.
Die Lösung vereint Video-, Display- und Sponsored-Product-Anzeigenformate in einer einheitlichen Plattform. Erste Ergebnisse zeigen eine deutliche Wirkung:
- 5,6-facher Anstieg neuer Marken-Kunden bei Kombination mit Display- und Sponsored-Product-Anzeigen
- bis zu 70 % Bruttomargenpotenzial durch Onsite-Retail-Media
- 280 % Steigerung der Klickrate, wenn Käufer sowohl Onsite Video als auch Sponsored Products sahen
- 460 % Umsatzsteigerung bei Kombination von Onsite Video mit Sponsored Product Ads
Albertsons Media Collective hat als Beta-Partner die Lösung bereits implementiert und damit eine verbesserte Kundenbindung und messbare Ergebnisse erzielt.
- 5.6x increase in new-to-brand customer acquisition with combined ad formats
- Up to 70% gross margins potential from onsite retail media
- 460% sales lift when combining Onsite Video with Sponsored Product ads
- 280% increase in click-through rates with combined ad formats
- Partnership with major retailers including Albertsons, Costco, and Walmart Mexico
- None.
Insights
Criteo's new Onsite Video solution enhances retail media offerings with impressive performance metrics that connect brand storytelling directly to purchase conversion.
Criteo's launch of Onsite Video marks a strategic expansion of its retail media capabilities, creating a comprehensive full-funnel advertising solution that combines video, display, and sponsored product formats in one unified platform. This addresses a significant gap in the retail media landscape by enabling brands to deliver compelling storytelling at the precise moment of purchase decision.
The early performance indicators are noteworthy: the solution has demonstrated a
For Criteo's retail partners like Albertsons, Costco, and Walmart Mexico, this solution unlocks incremental high-margin revenue streams. The article notes that onsite retail media can generate up to
The shoppable video format solves a fundamental challenge in digital advertising by reducing friction between inspiration and conversion. By integrating directly into retailer websites, these video ads reach consumers with high purchase intent at critical decision points in the shopping journey.
For advertisers and agencies, the unified platform approach eliminates the complexity of managing multiple formats across different systems, while providing comprehensive measurement of how various ad formats work together to influence consumer behavior throughout the purchase funnel.
This product introduction strengthens Criteo's position in the rapidly evolving retail media sector by offering capabilities that extend beyond its traditional lower-funnel strengths, potentially opening new revenue opportunities with brands seeking integrated commerce media solutions.
Now in general availability, Criteo unlocks the full power of onsite retail media with shoppable video, driving a 5.6x lift in new-to-brand customer
With the introduction of Onsite Video, Criteo now offers a comprehensive, full-funnel onsite advertising suite, combining Video, Display and Sponsored Product ad formats in one unified platform. This expansion further strengthens Criteo's position as the go-to platform for performance-driven commerce media, while also providing brands and agencies new ways to influence shoppers higher in the marketing funnel.
"Video has always been a powerful storytelling tool but rarely a direct driver of commerce – until now," said Stephen Howard-Sarin, Managing Director, Retail Media,
Research reveals that onsite retail media can generate up to
Early adopters are already unlocking the full potential of Onsite Video as part of holistic, full-funnel campaigns. Albertsons Media Collective®, the retail media arm for Albertsons Cos., is a beta partner for Onsite Video and saw standout results in a test campaign where shoppers exposed to both Onsite Video and Sponsored Products delivered a
"We're committed to identifying ways to reduce friction and add value across the shopper journey. That translates to an omnichannel approach, and also to a varied approach for each channel, ensuring that we can empower brands to go beyond reaching customers, to meet them where they are," said Liz Roche, VP of Media and Measurement at Albertsons Media Collective®. "Expanding our collaboration with Criteo to include Onsite Video enhances our ability to deliver a shopper-centric retail media offering with high-impact ad experiences that drive measurable results."
Bernie Che, Senior Director, Retail Acceleration at Flywheel added: "From the agency side, the ability to activate and measure Onsite Video alongside Sponsored Products and Display in a single platform represents an exciting opportunity for our clients. As this capability develops, we'll be able to tie multiple formats together and better understand how they work collectively to drive meaningful outcomes — including discovery, consideration and customer acquisition. This level of insight will allow us to optimize full-funnel campaigns more efficiently, ultimately driving stronger results for our clients."
For more information on Criteo's retail media solutions and its retail media ecosystem, click here.
*Criteo analysis in conjunction with 18 brands and four early access retailer partners.
Contacts
Criteo Public Relations
Jessica Meyers, j.meyers@criteo.com
Criteo Investor Relations
Melanie Dambre, m.dambre@criteo.com
About Criteo
Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit www.criteo.com.
Forward-Looking Statements Disclosure
This press release contains forward-looking statements, including projected financial results for the quarter ending March 31, 2025 and the year ending December 31, 2025, our expectations regarding our market opportunity and future growth prospects and other statements that are not historical facts and involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure related to our technology and our ability to innovate and respond to changes in technology, uncertainty regarding our ability to access a consistent supply of internet display advertising inventory and expand access to such inventory, including without limitation uncertainty regarding the timing and scope of proposed changes to and enhancements of the Chrome browser announced by Google, investments in new business opportunities and the timing of these investments, whether the projected benefits of acquisitions materialize as expected, uncertainty regarding international growth and expansion (including related to changes in a specific country's or region's political or economic conditions), the impact of competition, uncertainty regarding legislative, regulatory or self-regulatory developments regarding data privacy matters and the impact of efforts by other participants in our industry to comply therewith, the impact of consumer resistance to the collection and sharing of data, our ability to access data through third parties, failure to enhance our brand cost-effectively, recent growth rates not being indicative of future growth, our ability to manage growth, potential fluctuations in operating results, our ability to grow our base of clients, and the financial impact of maximizing Contribution ex-TAC, as well as risks related to future opportunities and plans, including the uncertainty of expected future financial performance and results and those risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in the Company's SEC filings and reports, including the Company's Annual Report on Form 10-K filed with the SEC on February 28, 2025, and in subsequent Quarterly Reports on Form 10-Q as well as future filings and reports by the Company. Importantly, at this time, macro-economic conditions including inflation and fluctuating interest rates in the
Except as required by law, the Company undertakes no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events, changes in expectations or otherwise.
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SOURCE Criteo
FAQ
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