Dollar General Selects Criteo to Enhance its Retail Media Offering
Criteo (Nasdaq: CRTO) has partnered with Dollar General Media Network (DGMN), the retail media arm of Dollar General (NYSE: DG), to enhance Dollar General's retail media offerings.
This collaboration will support Dollar General's onsite sponsored ad offerings and introduce new ad formats later this year. Utilizing Criteo's Commerce Max platform, advertisers will gain access to premium inventory and comprehensive shopper data, enabling targeted omnichannel advertising, particularly for rural shoppers.
The partnership aims to provide valuable insights into both in-store and online sales, empowering brands to optimize their campaigns. This move strengthens Criteo's position as a leader in the retail and commerce media space.
- Criteo's partnership with Dollar General enhances Dollar General's retail media offerings with new ad formats.
- Advertisers can access premium inventory and comprehensive shopper data through Criteo's Commerce Max platform.
- The collaboration provides valuable omnichannel insights into sales, both in-store and online.
- Criteo strengthens its position as a leader in the retail and commerce media space through this partnership.
- Brands can target hard-to-reach rural shoppers effectively, expanding their audience reach.
- No specific negative business aspects were highlighted in the press release.
Insights
Financial perspective on Dollar General's partnership with Criteo: This partnership could potentially increase Dollar General's advertising revenue and enhance customer engagement. By integrating first-party data and in-store sales data, Dollar General aims to offer more tailored ad campaigns, which could result in higher conversion rates. Such an omnichannel approach often delivers a better return on investment for advertisers, making Dollar General a more attractive partner for brands. However, the success of this initiative will depend on Dollar General's ability to effectively leverage Criteo's platform and the responsiveness of its customer base to the new ad formats.
Market implications of the Dollar General and Criteo partnership: This collaboration signifies an important step in the growing trend of retail and commerce media. With Dollar General's extensive presence in rural areas, this partnership allows advertisers to tap into a relatively underserved market. The use of first-party data can enrich customer profiles and improve targeting precision. Nevertheless, there is a risk if the technology integration does not meet expectations or if the rural demographic proves less responsive to digital ad formats. For investors, this partnership shows Dollar General's commitment to modernizing its digital strategy, potentially leading to long-term growth.
Criteo's demand-side advertising offering will drive omnichannel advertising for one of America's largest retailers and its brand partners
Criteo and DGMN will provide brand partners access to premium inventory and campaign execution through flexible integrations with Criteo's self-service demand-side platform (DSP), Commerce Max. Through Commerce Max, Dollar General can onboard first-party data, in-store sales data, and comprehensive shopper signals to empower advertisers to access hard-to-reach rural shoppers across its owned and operated properties. Brands will also directly access DGMN's inventory within their private market via Commerce Yield, Criteo's retailer monetization platform.
While the majority of Dollar General purchases are in-store, the company receives a significant amount of web traffic from customers who build their lists online before making their weekly purchases. By harnessing Commerce Max, advertisers can now reach this engaged audience during the crucial consideration phase of the shopping journey. Criteo will also provide an in-store sales integration within Commerce Max, which equips brands and agencies with valuable omnichannel insights into whether sales take place in-store or online.
"Since launching Dollar General Media Network in 2018, we have made notable investments to continually evolve and grow," said Charlene Charles, Head of DG Media Network Operations. "Our partnership with Criteo is an extension of our commitment to our customers, particularly those in hard-to-reach, rural areas, creating more meaningful connections to better serve the communities in which we operate."
Through this partnership with the nation's largest retailer by store count, Criteo continues to enhance its audience reach, fortifying its position as a leader in the expanding retail and commerce media space.
"Our latest partnership with Dollar General Media Network brings yet another opportunity for agencies and brands that are looking to capitalize on retail media's immense growth, while simultaneously strengthening our network of retailer media providers," shared Sherry Smith, Executive Managing Director,
To learn more about DGMN, please visit https://dgmedianetwork.com/.
For more information on Criteo's retail media solutions and its retail media ecosystem, click here.
About Criteo
Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit www.criteo.com.
Media contacts
Criteo Public Relations
Jessica Meyers, j.meyers@criteo.com
Criteo Investor Relations
Melanie Dambre, m.dambre@criteo.com
Forward-Looking Statements Disclosure
This press release contains forward-looking statements, including our expectations regarding our market opportunity and future growth prospects and other statements that are not historical facts and involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure related to our technology and our ability to innovate and respond to changes in technology, uncertainty regarding our ability to access a consistent supply of internet display advertising inventory and expand access to such inventory, including without limitation uncertainty regarding the timing and scope of proposed changes to and enhancements of the Chrome browser announced by Google, investments in new business opportunities and the timing of these investments, whether the projected benefits of acquisitions materialize as expected, uncertainty regarding international growth and expansion (including related to changes in a specific country's or region's political or economic conditions), the impact of competition, uncertainty regarding legislative, regulatory or self-regulatory developments regarding data privacy matters and the impact of efforts by other participants in our industry to comply therewith, the impact of consumer resistance to the collection and sharing of data, our ability to access data through third parties, failure to enhance our brand cost-effectively, recent growth rates not being indicative of future growth, our ability to manage growth, potential fluctuations in operating results, our ability to grow our base of clients, and the financial impact of maximizing Contribution ex-TAC, as well as risks related to future opportunities and plans, including the uncertainty of expected future financial performance and results and those risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in the Company's SEC filings and reports, including the Company's Annual Report on Form 10-K filed with the SEC on February 23, 2024, and in subsequent Quarterly Reports on Form 10-Q as well as future filings and reports by the Company. Importantly, at this time, macro-economic conditions including inflation and rising interest rates in the
Except as required by law, the Company undertakes no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events, changes in expectations or otherwise.
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SOURCE Criteo
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