Criteo Names Media and Agency Veteran Brendan McCarthy as Chief Marketing Officer
Criteo S.A. (NASDAQ: CRTO) has appointed Brendan McCarthy as its new Chief Marketing Officer, effective immediately. McCarthy brings nearly 20 years of experience in strategic marketing and communications, having previously held senior roles at Nielsen Global Media and Edelman. His appointment is part of Criteo's transformation strategy towards becoming a Commerce Media Platform. CEO Megan Clarken emphasized McCarthy's diverse experience will enhance the company's marketing strategy and contribute to its growth.
- Appointment of Brendan McCarthy as CMO expected to bolster marketing and communications strategy.
- McCarthy's experience includes leadership roles at Nielsen Global Media and Edelman, potentially enhancing Criteo's market position.
- None.
NEW YORK, Dec. 7, 2020 /PRNewswire/ -- Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced Brendan McCarthy as Chief Marketing Officer. McCarthy will lead the marketing and communications teams across Criteo's global markets and will be an integral part of Criteo's transformation and innovation strategy to a Commerce Media Platform.
McCarthy comes to Criteo with nearly 20 years of strategic marketing and communications experience, having led several successful corporate reputation and brand strategy assignments for Fortune 500 companies. In his most recent role as Senior Vice President and Head of Communications and Product Marketing for Nielsen Global Media, he was responsible for all aspects of the division's global marketing and communications organization including public relations, growth marketing, product positioning, client and internal communications, thought leadership, and reputation and crisis management. Previously, at public relations agency, Edelman, McCarthy led global media relations efforts, as well as executed crisis and influencer management activations for large corporate and technology clients.
"I'm inspired by Criteo's growth mindset and looking forward to the opportunity to position communications around the company's new vision and strategy," said McCarthy. "Criteo has an exciting future and the talented team I've joined has an incredibly compelling story – all underlining the value of Criteo's transformative technology."
"Brendan strengthens Criteo's marketing and communications strategy, bringing a diverse and global portfolio of experience spanning measurement, consumer behavior and marketing solutions that keep technology companies like Criteo primed for success," said Megan Clarken, Chief Executive Officer at Criteo. "We're looking forward to Brendan's contributions as we continue building our transformation narrative."
McCarthy holds a master's degree in global affairs from New York University and a bachelor's degree in public relations from the University of Florida's College of Journalism and Communications. He will be based in New York and will report to Clarken.
About Criteo
Criteo (NASDAQ: CRTO) is the global technology company powering the world's marketers with trusted and impactful advertising. 2,600 Criteo team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers. For more information, please visit www.criteo.com.
Contact: Jessica Meyers, Director, PR, Americas, J.meyers@criteo.com
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SOURCE Criteo
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