Creatd Ventures Successfully Completes its Fourth CPG Brand Acquisition

Rhea-AI Summary

Creatd Ventures has acquired Brave, a healthy breakfast brand, securing a 100% stake in the company. This acquisition, announced on August 24, 2022, is expected to be immediately accretive to Creatd's revenues, enhancing its overall portfolio value. The move represents the fourth majority ownership acquisition for Creatd Ventures, which focuses on scaling creator-led eCommerce brands. CEO Thomas Punch emphasized the strategic fit of Brave's health-oriented products within their offerings, aiming for expansion in both online and physical retail channels.

Positive

• Acquisition expected to be immediately accretive to revenues.
• Enhances overall portfolio value and expands product offerings.
• Fourth majority ownership acquisition for Creatd Ventures.

Negative

• None.

• Creatd Ventures closes acquisition of healthy breakfast brand, Brave, with 100% stake in the brand, the transaction will be immediately accretive to Creatd's revenues.

NEW YORK, Aug. 24, 2022 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company of Creatd Ventures, a creator-first holding company, today announced that it has completed its acquisition of Brave, a plant-based food company that provides convenient and healthy breakfast food products that don't compromise on taste and quality. With the close of the transaction, Creatd will officially recognize Brave's revenues in its consolidated financial statements, increasing the overall value of Creatd Ventures' portfolio. Creatd's acquisition of 100% ownership in Brave marks the fourth majority ownership acquisition for Creatd Ventures, the arm of the Company focused on scaling creator-led eCommerce brands.

Commented CEO of Creatd Ventures Thomas Punch, "This acquisition marks another exciting step towards the expansion of Creatd Ventures: Brave's health-oriented superfood breakfast mixes are a natural fit within our portfolio as a wellness-rooted brand with multiple opportunities to develop new and innovative SKUs and expand our product offerings for new and existing subscribers. Creatd Ventures has fully consolidated its supply chain and continues to expand both its online and brick-and-mortar distribution channels for all of its recurring-revenue-based brands."

About Creatd
Creatd, Inc. (Nasdaq CM: CRTD) is a creator-first technology holding company and the parent company of the Vocal platform. Our mission is to empower creators, entrepreneurs, and brands through technology and partnership. We accomplish this through Creatd's four business pillars: Creatd Labs, Creatd Partners, Creatd Ventures, and Creatd Studios.

Creatd:https://creatd.com;
Creatd IR: https://investors.creatd.com;
Vocal Platform: https://vocal.media;
Investor Relations Contact: ir@creatd.com

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SOURCE Creatd, Inc.

FAQ

What is the acquisition value of Creatd's purchase of Brave?

The specific transaction value of the acquisition has not been disclosed.

How will the acquisition of Brave impact CRTD's stock performance?

The acquisition is expected to be immediately accretive to revenues, potentially positively impacting CRTD's stock performance.

What strategic advantages does Creatd gain from acquiring Brave?

Creatd gains a health-oriented brand that fits well within its portfolio, with opportunities for product expansion in various distribution channels.

When was the acquisition of Brave announced?

The acquisition was announced on August 24, 2022.