Salesforce Launches AgentExchange: the Trusted Marketplace for Agentforce

Rhea-AI Summary

Salesforce (NYSE: CRM) has launched AgentExchange, a marketplace for its Agentforce digital labor platform, targeting the $6 trillion digital labor market. The platform launches with over 200 partners, including Google Cloud, Docusign, and Box, offering hundreds of pre-built AI components that have passed security reviews.

Building on AppExchange's success (13+ million app installs), AgentExchange allows partners and developers to create and monetize AI components. The platform offers four types of components: Actions, Prompt templates, Topics, and Agent templates. Key partners like Google Cloud will enable AI agents grounded in search data, Box will facilitate insights from unstructured data, and Docusign will automate agreement workflows.

The marketplace includes solutions across various sectors including sales, finance, healthcare, and education. Agent Templates will be available in April 2025, while other features are available immediately at AgentExchange.Salesforce.com.

Positive

• Launch of new revenue stream through AgentExchange marketplace
• Partnership with major tech companies (Google Cloud, Box, DocuSign)
• Expansion into $6 trillion digital labor market
• Built on successful AppExchange platform (13M+ installs)
• 200+ initial partners already onboarded

Negative

• Agent Templates feature not available until April 2025
• Some referenced services still in development/unreleased

Insights

Financial Analyst

Salesforce's launch of AgentExchange represents a strategic expansion of their business model into the rapidly developing AI agent marketplace. Building on their successful AppExchange platform (with 13+ million installs), this new marketplace targets the $6 trillion digital labor market with a proven ecosystem approach.

The immediate impact comes from Salesforce creating a new potential revenue stream through marketplace economics while simultaneously increasing the stickiness of their core platform. By facilitating 200+ partners (including Google Cloud, DocuSign, and Box) to build and monetize AI components within their ecosystem, Salesforce positions itself as an AI platform company rather than just a CRM provider.

This move follows Salesforce's established pattern of expanding their total addressable market through platform extensions. The company is effectively leveraging their existing customer base and partner relationships to accelerate adoption in the emerging AI agent space before competitors can establish dominance.

For investors, this represents positive momentum in Salesforce's AI strategy execution. While the immediate revenue impact may be modest initially, the long-term strategic value lies in ecosystem reinforcement and the potential for scaled marketplace economics as AI agent adoption grows across industries.

Tech Industry Expert

AgentExchange strategically positions Salesforce at the infrastructure layer of the emerging AI agent economy. Rather than simply building their own agents, they're creating a platform that enables thousands of specialized AI agents tailored to specific industry needs.

The technical architecture behind this approach is particularly noteworthy. By segmenting agent components into actions, templates, topics, and comprehensive agent templates, Salesforce has created a modular system that significantly reduces the technical barriers to agent development. This enables rapid innovation while maintaining enterprise-grade security through their "rigorous security reviews."

The integration with existing Salesforce data and workflows provides a important competitive advantage. While many companies are launching standalone AI agents, Salesforce's agents can immediately leverage customer data, workflows, and authentication systems already in place. The inclusion of Slack integration further extends this advantage into communication workflows.

By opening this platform to their existing partner ecosystem, Salesforce accelerates their AI capabilities exponentially beyond what their internal teams could develop. This crowdsourced innovation model has proven successful in other Salesforce initiatives but faces execution challenges in the complex AI space where issues like hallucinations and data privacy require careful governance.

AgentExchange empowers partners, developers, and the Agentblazer community to build and monetize agentic AI components, fueling the next generation of businesses in the $6 trillion digital labor market

AgentExchange includes more than 200 partners, including Google Cloud, Docusign, and Box, building trusted Agentforce solutions that businesses can use to rapidly build AI agents

Developers can discover, try, and buy hundreds of prebuilt partner actions, topics, and templates on the marketplace or surfaced directly within Salesforce’s agent building tools

SAN FRANCISCO--(BUSINESS WIRE)-- Salesforce (NYSE: CRM), the #1 AI CRM, today launched AgentExchange, the trusted marketplace and community for Agentforce that is built into Salesforce, opening up new opportunities for partners, developers, and Agentblazers to participate in the rapidly expanding $6 trillion digital labor market.

Building on the success of Salesforce AppExchange — the first and world’s largest enterprise cloud marketplace, which has grown to more than 13 million app installs — AgentExchange expands the capabilities and ecosystem of Agentforce, Salesforce’s digital labor platform.

AgentExchange launches with more than 200 initial partners and hundreds of ready-made actions, topics, and templates that have passed rigorous security and customer reviews. Combined, these solutions will help organizations quickly create and deploy AI agents to improve productivity, efficiency, and innovation in any profession or industry.

“Accelerating our speed of execution is critical to Goodyear’s ability to deliver for our customers and maximize our end-to-end value proposition. We’re excited about the potential of the ready-to-use solutions from AgentExchange to enhance our speed, efficiency, and customer experience,” shared Goodyear CEO and President Mark Stewart.

Partners are already building Agentforce components for AgentExchange. For example:

• Google Cloud: Build Agentforce agents, grounded in Google Search via Vertex AI and with the ability to reference up-to-the-minute data, news, and current events.
• Box: Enable Agentforce agents to extract insights from unstructured data and power actions with that information, using natural language to interact with content in Box.
• Docusign: Generate agreements, route for signatures, track status, and gain key insights — automating workflows and boosting efficiency.
• Workday: Streamline critical employee self-service workflows such as onboarding, benefits management, and career development, freeing up HR teams and significantly enhancing the employee experience.

“When we launched AppExchange in 2005, it helped our customers get even more value from our platform with prebuilt apps, workflows, and integrations. It also gave our partners an opportunity to participate in the emerging cloud economy and build thriving businesses," said Brian Landsman, EVP & GM, Global Business Development & Partnerships at Salesforce. "With AgentExchange, we're doing much the same — opening up Agentforce for partners, startups, and Agentblazers to participate in the digital labor market and build agentic AI on Salesforce."

"AgentExchange empowers customers to seamlessly integrate trusted AI solutions within their workflow,” said Alice Steinglass, EVP & GM of Platform, Integration and Automation at Salesforce. “Now our developer community can directly tap the expertise of our partner ecosystem to get the right industry-specific solutions so they can build and implement AI agents, and be the pioneers turning their businesses into Agentforce companies."

New AgentExchange and Agentforce features include:

• New partner-built components: Partners and Agentblazers can now offer four types of agentic components:
  • Actions: Expand the jobs agents built with Agentforce can do by adding new integrations — ranging from Apex, flows, APIs, and prompts — to tailor industry-specific components.
  • Prompt templates: Use pre-written, reusable prompts that ensure consistent interactions and help agents gather information, assist users, and achieve specific goals.
  • Topics: Focus and refine agent behavior by grouping actions and instructions around a single task or job. This helps to ensure agents deliver consistent results and stay within guardrails.
  • Agent templates: Deliver comprehensive AI solutions by combining multiple topics and using the powerful actions partners have created, complete with metadata and global instructions that span across topics.
• Easily discover, try, and buy AI solutions: AgentExchange simplifies the process of finding and deploying the right trusted AI solutions. Customers can explore AgentExchange solutions directly on the marketplace or within Salesforce’s Agent Builder tool to identify the right solutions for their use case, product, or industry.
• Use standard and Slack actions: Partners and Agentblazers can now offer out-of-the-box Agentforce actions, including Slack, in packaged Agentforce topics and templates on the AgentExchange. These actions empower partner-delivered agents with built-in CRM and Slack capabilities, such as creating a case, canceling an order, updating a Slack canvas, searching Slack, or sending direct messages.
• Access trusted, industry-specific agent solutions: AgentExchange connects businesses with Salesforce partners who have deep expertise in specific industries. Businesses can implement pre-built, customizable solutions that address unique challenges, accelerating AI adoption and maximizing its impact. Rigorous security reviews and customer feedback ensure trust in every solution listed on AgentExchange.
• Collaborate and innovate with Agentblazers: AgentExchange fosters a collaborative ecosystem where businesses, partners, and individual Agentblazers can connect, share best practices, and innovate together, accelerating the adoption of agentic AI.

“AgentExchange unlocks new technology and markets for Docusign, expanding our reach and impact. We've worked closely with Salesforce to develop agent actions to seamlessly integrate them into our customers' workflows. Our sales and service customers will now be able to leverage Agentforce and Docusign to automate common agreement-related tasks without the complexity of developing their own proprietary agentic technology,” said Larry Jin, VP Product Management, Docusign.

AgentExchange solutions

Partners who have AgentExchange listings or are actively developing Agentforce components include:

Sales & service

• Appiphony: Offers document generation fully integrated with Agentforce.
• Bucher + Suter: Enables seamless escalation from agent to human within Agentforce, preserving context for smooth transitions.
• Docusign: Generates documents, routes for signature, and tracks doc and signature status.
• Highspot: Provides Agentforce users with curated sales content and AI-powered analytics to increase buyer engagement and close more deals.
• Neuron 7: Directs enterprise service teams through optimal resolution paths for swift, accurate problem-solving.
• SalesWings: Integrates customer intent data to enhance prospect engagement and sales performance.
• Seismic: Delivers AI-powered personalized content at scale from Salesforce, ensuring the right content for every opportunity stage and accelerating sales.

Finance, operations, and talent

• Asymbl: Offers AI-powered recruiting solutions to streamline talent workflows.
• Bullhorn: Recruitment Cloud Agents leverage over 90 actions to accelerate the entire recruiting lifecycle, improving key processes such as candidate matching, talent engagement, and hiring recommendations.
• Certinia: Enables managers to monitor a client’s health score, diagnose potential issues, and recommend remedies to customer issues.
• FinDoc: Integrates payment and CRM data, empowering payment agents.
• InvestorFlow: Simplifies prospect targeting and opportunity aggregation for financial deals.
• OpenText: Automates document management, reducing storage costs and errors, for better efficiency and management.

Productivity and collaboration

• Box: Enables Agentforce agents to extract insights from unstructured data and power actions with that information, using natural language to interact with content in Box.
• CloudCrossing: Generates documents and launches digital signatures via agent actions.
• Copado: Streamlines entire Salesforce DevOps process with intelligent automation for user story creation, release management, and deployment troubleshooting.
• Formstack: Empowers agents to deliver 'formless' data collection, elevating customer interactions.
• GoMeddo: Provides AI-driven scheduling and booking within Salesforce, optimizing appointment management.
• Hubbl: Empowers agents with Hubbl Process Analytics and suggests best practices.
• MemberVerse: Streamlines operations with advanced workflow actions.
• Moody’s: Creates research reports based on accounts and opportunities.
• Practivo: Enables natural language scheduling for appointments and resources, simplifying scheduling processes.
• SharinPix: Enables agents to search, view, and manage photos using content and metadata.
• TaskRay: Streamlines project management and task workflows with an AI assistant, improving team productivity and organization.
• Zenkraft: Empowers agents to provide seamless shipping, tracking, and returns support, leading to fewer customer inquiries and a more positive experience.

Industry-specific solutions

• Healthcare & Life Sciences
  • ComplianceQuest: Automates audit observations for regulatory compliance, ensuring adherence to industry standards.
  • DemandFarm: Automates account plan creation, provides sales recommendations, and streamlines account research.
• Manufacturing
  • Arpedio: Offers account insights, opportunity tracking, and sales suggestions for improved sales performance in manufacturing.
  • Propel: Streamlines workflows by summarizing records, automating training, and enabling bulk item creation.
• Retail & Hospitality
  • Thynk: Automates proposal generation by centralizing key data points, like guest room availability and meeting space.
  • Vicasso: Enables surveys within Salesforce Messaging for real-time customer feedback and engagement.
• Education
  • iSchoolConnect: Leverage AI actions to automate student enrollment.

Visit AgentExchange and explore the Agentforce partner solutions available today on AgentExchange.Salesforce.com.

Availability

• AgentExchange is available today at AgentExchange.Salesforce.com.
• Packaging and Listing of Prompt Templates and Topics is available today.
• Packaging and Listing of Agent Templates will be available in April 2025.

Learn more:

• Visit AgentExchange
• Become an Agentblazer
• Learn more about the Agentforce Partner Network
• Watch the TDX keynote

This article may include references to services or features that are still in development and are unreleased. Customers should make their purchase decision based on fully released and available features. A list of current offerings and features can be found at www.salesforce.com/products

View source version on businesswire.com: https://www.businesswire.com/news/home/20250304699641/en/

Salesforce PR

pr@salesforce.com

Source: Salesforce

FAQ

What is the market size targeted by Salesforce's AgentExchange platform for CRM?

AgentExchange targets the $6 trillion digital labor market.

How many partners are currently on Salesforce's AgentExchange marketplace for CRM?

AgentExchange launches with more than 200 initial partners offering hundreds of ready-made actions, topics, and templates.

What are the four main component types available on Salesforce CRM's AgentExchange?

The four components are Actions, Prompt templates, Topics, and Agent templates.

When will Agent Templates be available on Salesforce CRM's AgentExchange platform?

Agent Templates will be available in April 2025.

How many app installs has Salesforce's AppExchange achieved before AgentExchange launch?

AppExchange has grown to more than 13 million app installs.