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About Carter's, Inc. (CRI)
Carter’s, Inc. (NYSE: CRI) is a leading American company specializing in the design, marketing, and distribution of baby and children’s apparel. Founded in 1865, Carter’s has built a legacy of trust, quality, and value, making it one of the most recognized names in the children’s clothing industry. The company operates under two iconic brands: Carter’s and OshKosh B’gosh, both synonymous with durable, stylish, and affordable children’s wear. These brands have become staples for families across generations, offering a wide range of products designed to meet the needs of infants, toddlers, and young children.
Business Model and Revenue Streams
Carter’s employs a multi-channel business model to reach its customers, enabling it to maintain a strong presence both online and offline. The company’s operations are divided into three primary segments:
- U.S. Retail: Carter’s operates hundreds of retail stores across the United States, offering a curated shopping experience for families. The retail segment also includes the company’s robust eCommerce platform, which provides customers with the convenience of shopping from home while accessing exclusive online promotions and products.
- U.S. Wholesale: A significant portion of Carter’s revenue is derived from its wholesale operations, where the company supplies its products to major retailers and department stores. This segment allows Carter’s to extend its reach to a broader audience through established retail partnerships.
- International: Carter’s has expanded its footprint beyond the U.S. through international wholesale partnerships, eCommerce, and retail stores in Canada and other regions. This segment underscores the company’s commitment to serving a global customer base.
The company’s multi-channel strategy is further enhanced by its omnichannel capabilities, which integrate online and offline shopping experiences. For example, customers can order products online and pick them up in-store, or return items purchased online at a physical location, offering unparalleled convenience.
Operations and Supply Chain
Carter’s sources its products primarily through contract manufacturers in Asia, ensuring cost efficiency while maintaining high-quality standards. The company operates multiple distribution centers in the United States, Canada, and Asia, which play a critical role in fulfilling customer orders and managing inventory. This extensive supply chain network enables Carter’s to deliver products efficiently to both domestic and international markets.
Competitive Landscape
In the highly competitive children’s apparel market, Carter’s differentiates itself through its enduring brand reputation, extensive product offerings, and multi-channel distribution strategy. Key competitors include other children’s clothing brands and general apparel retailers that offer children’s lines. Carter’s focus on quality, innovation, and affordability gives it a competitive edge, while its long-standing heritage fosters customer loyalty.
Market Significance
As the largest branded marketer of baby and children’s clothing in the United States, Carter’s holds a unique position in its industry. Its ability to consistently deliver value to customers while adapting to changing market dynamics underscores its significance in the retail and apparel sectors. The company’s commitment to quality and innovation ensures its continued relevance in the lives of families worldwide.
Conclusion
Carter’s, Inc. exemplifies a well-rounded business model that leverages its iconic brands, multi-channel distribution, and global reach to maintain its leadership in the children’s apparel market. With a legacy spanning over 150 years, the company continues to be a trusted name for families seeking reliable, stylish, and affordable clothing for their children.
Carter’s, Inc. (NYSE: CRI) has released its annual Corporate Social Responsibility (CSR) Report, emphasizing its dedication to Environmental, Social, and Governance (ESG) issues. The report outlines significant strides in enhancing community impact, achieving sustainability, and promoting diversity. Key commitments include investing $10 million in community initiatives, pledging to support 10 million families by 2030, and targeting Net-Zero emissions by 2040. Additionally, Carter’s aims to reduce greenhouse gas emissions by 50% by 2030 and expand its sustainable product line, notably the eco-friendly Little Planet brand.
Carter's, Inc. (NYSE:CRI) reported Q2 fiscal 2022 net sales of $701 million, a 6.1% decline year-over-year. Diluted EPS was $0.93, with adjusted diluted EPS at $1.30. The company returned $132 million to shareholders through buybacks and dividends in Q2. For fiscal 2022, Carter's expects net sales of approximately $3.25 billion to $3.30 billion and adjusted EPS between $7.10 and $7.60. CEO Michael D. Casey noted that reduced government stimulus and rising inflation have impacted consumer demand. The company plans to focus on inventory management and direct-to-consumer strategies.
Carter’s, Inc. (NYSE: CRI), a leading marketer of apparel for babies and young children, will report its Q2 fiscal year 2022 results before market opening on July 29, 2022. A conference call discussing the results and business outlook is scheduled for 8:30 a.m. Eastern Daylight Time on the same day. The company operates brands like Carter’s and OshKosh B’gosh, with a presence in stores across North America and a robust online platform. Investors can access the live webcast and presentation materials at ir.carters.com.
Carter’s, Inc. (NYSE: CRI) partners with Super League Gaming (NASDAQ: SLGG) for the exclusive launch of ‘Fashion Runway’ on Roblox, marking OshKosh B’gosh’s entry into the metaverse. This partnership aims to enhance gameplay while allowing parents and children to connect through gaming. The event includes ‘Take Your Dad to the Metaverse Day’ to celebrate the launch, offering prizes for social media engagement. The game will feature OshKosh B’gosh apparel available for purchase online coinciding with the back-to-school shopping season.
Carter’s, Inc. (NYSE:CRI) has declared a quarterly dividend of $0.75 per share, scheduled for payment on June 10, 2022, to shareholders on record as of May 31, 2022. The dividend is subject to future declarations by the Board based on the company's financial performance and other relevant factors. Carter’s is a leading branded marketer of apparel for babies and young children, operating nearly 1,000 stores across the U.S., Canada, and Mexico, and providing products through various online platforms.
Carter's, Inc. (NYSE: CRI) has appointed actress and mom Hilary Duff as its first-ever Chief Mom Officer. This unique partnership includes Duff's involvement in designing two limited-edition collections and offering parenting insights. Duff, recognized for her relatability and expertise as a mother of three, aims to enhance the brand's connection with parents. The first collection is set to launch in early fall 2022, followed by a second in early 2023. Carter's seeks to leverage Duff's influence to inspire and support parents, reflecting its commitment to understanding their needs.
Carter's, Inc. (NYSE:CRI) reported a first quarter fiscal 2022 net sales of $781 million and diluted EPS of $1.66, exceeding expectations. While total net sales decreased by 0.8% from the previous year, the U.S. Wholesale and International segments grew by 8% and 11%, respectively. The company returned $105 million to shareholders through share repurchases and dividends. Looking ahead, Carter's reaffirms its full year guidance with a projected net sales growth of 2% to 3% and adjusted EPS growth of 12% to 14%.
Carter’s, Inc. (NYSE:CRI), North America's largest branded marketer of baby and young children's apparel, will release its first quarter fiscal year 2022 results on April 29, 2022, before market opens. A conference call to discuss these results and the business outlook will occur at 8:30 a.m. EDT on the same day. Investors can access the call via phone or through a live internet broadcast at ir.carters.com. A replay will be available until May 29, 2022.
Carter's, Inc. (NYSE: CRI) has launched its Raise the Future™ ESG strategy aimed at promoting sustainability among families. This initiative encourages parents to make environmentally conscious choices and features sustainability labeling on products. Key expansions include the organic brand Little Planet, which will grow from 90 to 200 stores, alongside new product categories. The Carter’s Cares program plans to invest over $50 million by 2030 to enhance early childhood education. The company has already impacted two million lives in 2021 through volunteering and investment.
Carter’s (NYSE:CRI) reported strong fourth quarter fiscal 2021 results with net sales of $1.1 billion, up 7%. Diluted EPS was $2.31, a 2% increase. For the full year, net sales reached $3.5 billion, marking a 15% increase and a record diluted EPS of $7.81, up 212%. The company plans a dividend increase of 25% to $0.75 per share and announced a $1 billion share repurchase plan. For fiscal 2022, Carter’s anticipates 2-3% net sales growth and 12-14% EPS growth. However, challenges are expected due to ongoing supply chain issues.
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