Carter’s Teams up With Chloe Bailey to Introduce a New Era of Holiday Cheer

Rhea-AI Summary

Carter's Inc. (NYSE: CRI) has appointed singer and actress Chloe Bailey as their first-ever S'Auntie Claus for a new holiday marketing campaign. The initiative includes a contest where fans can submit children's letters to S'Auntie Claus for a chance to win one of ten $500 Carter's gift cards. The contest runs until November 29, 2024, with winners announced on December 3, 2024.

Bailey has curated a selection of products from Carter's brands, including Carter's, OshKosh B'gosh, Little Planet, and Skip Hop, available on their website. The campaign aims to celebrate aunts and aunt-figures while promoting holiday shopping.

Positive

• Marketing initiative potentially driving holiday sales through celebrity endorsement
• Contest promotion offering $5,000 total in gift cards to drive customer engagement
• Cross-brand promotion across multiple Carter's owned brands

Negative

• None.

Insights

Market Research Analyst

This marketing campaign with Chloe Bailey represents a seasonal promotional effort but lacks significant business impact. While the $500 gift card contest and celebrity endorsement may generate some social media buzz and short-term engagement, the scale and potential revenue impact is minimal relative to Carter's overall business operations.

The campaign's timing aligns with the critical holiday shopping season, but without specific sales targets, revenue projections, or meaningful investment figures, this appears to be a standard seasonal marketing initiative. The partnership likely aims to attract younger millennial parents and aunts, but the actual business impact would be difficult to measure and is unlikely to materially affect the company's financial performance or stock value.

The most trusted baby clothing brand recruits multi-talented singer, actress and real-life aunt to bring a fresh twist to holiday magic with the debut of S’Auntie Claus

ATLANTA--(BUSINESS WIRE)-- Carter’s, Inc. (NYSE: CRI), the largest branded marketer in North America of apparel exclusively for babies and young children, announces the appointment of multi-talented singer, actress and real-life aunt, Chloe Bailey, as the brand’s first-ever S’Auntie Claus.

Multi-talented singer, actress and real-life aunt, Chloe Bailey, is named Carter’s first-ever S’Auntie Claus. (Photo: Business Wire)

S’Auntie Claus is not your typical holiday helper; she’s redefining the magic of Santa Claus as the “cool aunt” everyone dreams of—always ready with a big hug, a secret stash of treats, and, of course, the best gifts. In this new role, Chloe is inviting Carter’s fans to submit their children’s letters to S’Auntie Claus for a chance to win a magical shopping spree to help make holiday wishes come true.

“Becoming an aunt has been an amazing milestone for me,” said Chloe Bailey. “There’s nothing like witnessing the magic of the holiday season through a child’s eyes. I’m beyond excited to put on my S’Auntie Claus hat and team up with Carter’s to help all the wonderful aunts out there spoil their little ones. Carter’s has such an amazing selection of gifts that I can’t wait to share with all the children in my life. I even picked out some of my favorites that fans can shop on Carters.com.”

From now until November 29, 2024, Carter’s fans can visit www.carters.com/sauntieclaus and share their children’s letters to S’Auntie Claus for a chance to win a $500 Carter’s gift card to check off their holiday wish list. One entry per person is allowed, and 10 lucky winners will be drawn on December 3, 2024.

“At Carter’s, we believe the holiday season shines brightest when shared with family and friends. Collaborating with Chloe Bailey, our beloved S’Auntie Claus, allows us to celebrate all the special aunts and aunt-figures in our lives while giving families a little extra joy to shop for this festive season,” shared Jeff Jenkins, Executive Vice President of Global Marketing at Carter’s.

Chloe has curated a selection of must-have gifts from the Carter’s house of brands, including Carter’s, OshKosh B’gosh, Little Planet, and Skip Hop. Fans can shop her top picks for babies, toddlers and kids, including clothing, accessories, toys and gear, all season long on www.carters.com/c/chloe-bailey-picks.

About Carter’s, Inc.

Carter’s, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in the marketplace. These brands are sold through over 1,000 Company-operated stores in the United States, Canada, and Mexico and online at www.carters.com, www.oshkosh.com, www.cartersoshkosh.ca, and www.carters.com.mx. Carter’s is the largest supplier of young children’s apparel to the largest retailers in North America. Its brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. The Company’s Child of Mine brand is available at Walmart, its Just One You brand is available at Target, and its Simple Joys brand is available on Amazon. The Company also owns Little Planet, a brand focused on organic fabrics and sustainable materials, and Skip Hop, a global lifestyle brand for families with young children. Carter’s is headquartered in Atlanta. Additional information may be found at www.carters.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241113504484/en/

Lindsay Rider

Senior Director, Public Affairs

Lindsay.Rider@carters.com

Source: Carter’s, Inc.

FAQ

When does Carter's (CRI) S'Auntie Claus contest end?

The Carter's S'Auntie Claus contest ends on November 29, 2024.

How much is the Carter's (CRI) S'Auntie Claus contest prize worth?

Winners will receive a $500 Carter's gift card, with 10 total winners being selected.

Which brands are included in Chloe Bailey's Carter's (CRI) holiday collection?

The collection includes items from Carter's, OshKosh B'gosh, Little Planet, and Skip Hop brands.