Columbia Sportswear Unveils the Gold Standard in Warmth with New Omni-Heat™ Infinity Technology

Rhea-AI Summary

Columbia Sportswear (NASDAQ: COLM) launches Omni-Heat™ Infinity, an advanced thermal-reflective technology designed to optimize warmth and breathability. This innovative insulation features a gold metallic lining inspired by NASA technology, debuting this fall across over 80 styles of jackets, boots, and accessories. To promote this launch, Columbia will initiate a significant advertising campaign and a national sweepstakes for a lifetime supply of jackets, starting October 1, as outdoor participation rises. This marks Columbia's largest marketing campaign in its 83-year history.

Positive

• Launch of Omni-Heat Infinity technology expected to enhance product appeal and sales.
• Largest marketing campaign in company history could significantly boost brand visibility.
• National sweepstakes initiative may engage customers and increase brand loyalty.

Negative

• None.

Company launches extensive ad campaign and national sweepstakes to win lifetime supply of jackets

PORTLAND, Ore.--(BUSINESS WIRE)-- Columbia Sportswear (Nasdaq: COLM) is excited to unveil Omni-Heat™ Infinity – the next evolution in thermal-reflective warmth. Building upon Columbia’s uber successful and award-winning Omni-Heat insulation platform, Omni-Heat Infinity debuts a striking new gold metallic lining material in a pattern scientifically engineered to optimize warmth and breathability. Inspired by the reflective technology used by NASA, the enhanced pattern of gold metallic dots reflect and retain natural body heat, delivering instant and lightweight warmth without compromising breathability or adding bulk. The new patented technology will be available this fall in more than 80 styles of jackets, boots and accessories, making it one of the largest technology launches in company history.

The women’s Labyrinth Loop Hooded Jacket is the perfect companion for a cold winter hike with Columbia’s new Omni-Heat Infinity thermal reflective lining. (Photo: Business Wire)

To celebrate the release of “the gold standard in warmth,” Columbia will debut a series of ads that reflect an entirely new take on the role that gold plays in the outdoors. The new spots will launch on October 1 and will be distributed globally across broadcast, audio, out-of-home, and print channels throughout the winter. Columbia will also promote Omni-Heat Infinity across various social platforms, and will leverage brand athletes, ambassadors and other social media personalities to drive strong engagement among fans and followers throughout the season. Coupled with this extensive marketing effort, Columbia is launching a national sweepstakes starting today, and will award the winner a lifetime supply of jackets. Visit www.columbia.com/gold for more details on how to enter and official rules.

“Omni-Heat Infinity expands upon our best-selling platform of patented technologies and we’re looking forward to showcasing this revolutionary innovation in what will be Columbia’s largest campaign in our 83-year history,” said Joe Boyle, President of the Columbia Brand. “The campaign injects Columbia’s signature light-hearted style but makes it clear that there is a new gold standard in warmth.”

Columbia’s fall technology launch comes at a time when outdoor participation is on the rise. The sweepstakes and other efforts this fall are part of Columbia’s mission to help keep people warm and comfortable as they enjoy the benefits of spending time outdoors.

The inaugural season of Omni-Heat Infinity features an array of technical jackets, winter footwear, hats, and gloves for men and women. Available at www.columbia.com/gold and select retail locations, key Omni-Heat Infinity pieces include the Titan Pass Double Wall Hybrid Jacket, which features a multilayered construction that blocks wind and rain while trapping heat. The new technology is perfect for frigid ski days, and the Aerial Ascender Jacket is feature-rich and mountain-ready with dynamic stretch for incredible mobility. The Labyrinth Loop Hooded Jacket is a packable piece that features recycled synthetic insulation and a drawcord adjustable hem to seal in the heat. Several footwear styles will feature Omni-Heat Infinity technology, including the women’s Keetley Shorty Omni-Heat boots that offer lightweight comfort and versatility for a variety of cold-weather conditions.

For high-resolution images and more details about Columbia’s Omni-Heat Infinity Collection, visit this link. More information about the sweepstakes and the new products are available at www.columbia.com/gold.

About Columbia

Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. Columbia has become a leading global brand by channeling the company’s passion for the outdoors and innovative spirit into technologies and performance products that keep people warm, dry, cool and protected year-round. To learn more, please visit the company's website at www.columbia.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210908005413/en/

Columbia Sportswear PR

Andy Nordhoff, 503-985-1739

ANordhoff@columbia.com



Weber Shandwick for Columbia Sportswear

Allison Wilson, 213-925-9633

AWilson@webershandwick.com

Source: Columbia Sportswear

FAQ

What is Omni-Heat Infinity by Columbia (COLM)?

Omni-Heat Infinity is Columbia's new thermal-reflective technology designed to improve warmth and breathability in outdoor clothing.

When will Columbia's Omni-Heat Infinity technology be available?

Omni-Heat Infinity will be available this fall in over 80 styles of jackets, boots, and accessories.

What is the significance of the new ad campaign for Columbia (COLM)?

The new ad campaign, launching October 1, is Columbia's largest in 83 years, aimed at promoting the Omni-Heat Infinity technology.

What does the national sweepstakes offer for Columbia (COLM) customers?

Columbia is offering a lifetime supply of jackets to the winner of their national sweepstakes, starting today.

How does Columbia's Omni-Heat Infinity technology compare to previous products?

Omni-Heat Infinity builds on Columbia's award-winning insulation, featuring a new gold metallic lining that reflects body heat.