Cineverse's Bloody Disgusting Scares up New Revenue Opportunities with Growing Merchandise Business - From Collectible TERRIFIER 2 VHS Box Set to New BEETLEJUICE T-Shirts
Cineverse's horror brand Bloody Disgusting is expanding its merchandise business, tapping into fan nostalgia and retail partnerships. The company has launched exclusive products in 1,700+ Walmart stores, including a sold-out Terrifier 2 VHS collector's edition. Partnerships with Spencer's and Spirit Halloween have led to merchandise lines featuring iconic horror characters.
The success of these initiatives has strengthened the Bloody Disgusting brand, generating revenue through nostalgia-driven products. With the upcoming release of Terrifier 3 on October 11, the company anticipates further growth in product opportunities, including collectible popcorn buckets.
Il marchio horror di Cineverse Bloody Disgusting sta espandendo il suo business di merchandise, sfruttando la nostalgia dei fan e le partnership al dettaglio. L'azienda ha lanciato prodotti esclusivi in oltre 1.700 negozi Walmart, tra cui un'edizione da collezione in VHS di Terrifier 2 andata sold-out. Le collaborazioni con Spencer's e Spirit Halloween hanno dato vita a linee di merchandise caratterizzate da icone dell'horror.
Il successo di queste iniziative ha rafforzato il marchio Bloody Disgusting, generando ricavi attraverso prodotti ispirati alla nostalgia. Con l'uscita prevista di Terrifier 3 l'11 ottobre, l'azienda prevede una ulteriore crescita delle opportunità di prodotto, inclusi i secchielli per popcorn da collezione.
La marca de horror de Cineverse, Bloody Disgusting, está expandiendo su negocio de mercancías, aprovechando la nostalgia de los fanáticos y las asociaciones minoristas. La compañía ha lanzado productos exclusivos en más de 1,700 tiendas Walmart, incluido un VHS de colección de Terrifier 2 que se ha agotado. Las asociaciones con Spencer's y Spirit Halloween han llevado a líneas de mercancía que presentan personajes icónicos del horror.
El éxito de estas iniciativas ha fortalecido la marca Bloody Disgusting, generando ingresos a través de productos impulsados por la nostalgia. Con el próximo lanzamiento de Terrifier 3 el 11 de octubre, la empresa anticipa un mayor crecimiento en oportunidades de productos, incluidos los cubos de palomitas de maíz coleccionables.
Cineverse의 공포 브랜드 Bloody Disgusting는 팬들의 향수와 소매 파트너십을 활용하여 상품 사업을 확장하고 있습니다. 회사는 1,700개 이상의 월마트 매장에서 판매된 Terrifier 2 VHS 콜렉터 에디션을 포함한 독점 상품을 출시했습니다. Spencer's와 Spirit Halloween과의 파트너십은 상징적인 공포 캐릭터가 특징인 상품 라인을 탄생시켰습니다.
이러한 이니셔티브의 성공은 Bloody Disgusting 브랜드를 강화하여 향수 기반 제품을 통해 수익을 창출했습니다. 10월 11일 Terrifier 3의 출시를 앞두고, 회사는 수집 가능한 팝콘 버킷을 포함한 제품 기회에서 더 큰 성장을 기대하고 있습니다.
La marque de horreur de Cineverse, Bloody Disgusting, est en train d'élargir son activité de merchandising, en s'appuyant sur la nostalgie des fans et les partenariats de vente au détail. L'entreprise a lancé des produits exclusifs dans plus de 1 700 magasins Walmart, y compris une édition collector en VHS de Terrifier 2 qui est déjà épuisée. Des partenariats avec Spencer's et Spirit Halloween ont conduit à des gammes de marchandises mettant en scène des personnages emblématiques de l'horreur.
Le succès de ces initiatives a renforcé la marque Bloody Disgusting, générant des revenus grâce à des produits inspirés de la nostalgie. Avec la sortie prévue de Terrifier 3 le 11 octobre, l'entreprise anticipe une croissance accrue des opportunités de produits, y compris des seaux à pop-corn de collection.
Die Horror-Marke von Cineverse, Bloody Disgusting, erweitert ihr Merchandise-Geschäft und nutzt dabei die Nostalgie der Fans sowie Einzelhandelspartnerschaften. Das Unternehmen hat exklusive Produkte in über 1.700 Walmart-Filialen eingeführt, darunter eine ausverkaufte Terrifier 2 VHS-Sammleredition. Partnerschaften mit Spencer's und Spirit Halloween haben zu Merchandise-Produktlinien mit ikonischen Horror-Charakteren geführt.
Der Erfolg dieser Initiativen hat die Marke Bloody Disgusting gestärkt und durch nostalgiegetriebene Produkte Einnahmen generiert. Mit der bevorstehenden Veröffentlichung von Terrifier 3 am 11. Oktober rechnet das Unternehmen mit weiterem Wachstum bei Produktmöglichkeiten, einschließlich sammelbaren Popcorn-Eimern.
- Expansion of merchandise business into 1,700+ Walmart stores
- Successful launch of edition Terrifier 2 VHS set, which quickly sold out
- Partnership with Spencer's and Spirit Halloween for exclusive merchandise lines
- Growing consumer products business generating revenue through nostalgia-driven items
- Upcoming theatrical release of Terrifier 3, opening new product opportunities
- None.
Coming off Successful Product Run, Bloody Disgusting Continues to Prove its Value as Top Horror Brand by Tapping into Fan Nostalgia and Retail Partnerships
Earlier this year, a new Horror Fan Shop featuring exclusive, limited quantity Bloody Disgusting merch came to 1,700-plus Walmart stores across the country. This collection, curated by Bloody Disgusting specifically for fans, included Fright Rags with Art The Clown and Michael Myers mini masks, along with classic horror t-shirts, figurines and plushes, backpack charms, metal posters and more.
It also included a double VHS collector's edition of Terrifier 2, featuring a surprise Scratch 'n Sniff sticker, which quickly sold out, going viral as fans searched store-to-store (and eBay) to acquire their copy.
"No one knows the power of nostalgia better than horror fans, and it was only a matter of time that Bloody Disgusting brought the VHS tape back to mainstream retail – the first to do so in a very long time – and we are only getting started," said Cineverse VP, Networks Strategy, Tom Owen. "In a short period, we have expanded our growing consumer products business to one that is generating revenue via nostalgia, and following the success of merch at retailers like Spencer's and Walmart – and increased interest from the biggest names in horror to team up with us for future product lines – the Bloody Disgusting brand has never been stronger."
Additionally, last year, in partnership with apparel licensee Ripple Junction, an exclusive Bloody Disgusting merchandise line was launched with Spencer's, celebrating several of the most revered faces in horror. Collaborations included Terrifier's Art The Clown, Child's Play's Chucky, Halloween's Michael Myers, The Texas Chain Saw Massacre's Leatherface, Friday the 13th's Jason Voorhees, The Exorcist's Regan and the Killer Klowns From Outer Space all printed on premium pigment-dyed heavyweight T-shirts branded with a dripping Bloody Disgusting logo.
The deal has expanded to the 2024 Halloween season in both Spencer's and Spirit Halloween, with new additions to the line including Beetlejuice and more.
All of this comes in advance of the highly-anticipated theatrical release of Terrifier 3, which opens October 11 in theaters across
Written and directed by Damien Leone and produced by Phil Falcone, Terrifier 3 comes courtesy of Dark Age Cinema Productions and The Coven.
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Cineverse's advanced, proprietary technology drives the distribution of over 70,000 premium films, series, and podcasts to more than 150 million unique viewers monthly. From providing a complete streaming solution to some of the world's most recognizable brands, to super-serving their own network of fan channels, Cineverse (NASDAQ: CNVS) is powering the future of entertainment. For more information, please visit cineverse.com.
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SOURCE Cineverse Corp.
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