Cineverse 360 Ad Platform Seeing Strong Revenue Growth Driven by Direct and Programmatic Sales - with October its Biggest Month to Date
Cineverse (NASDAQ: CNVS) reports significant growth in its Cineverse 360 ad platform, with October 2024 marking its strongest month to date, showing a 53% year-over-year increase. The platform now processes over 20 billion CTV ad requests monthly. The C360 Audience Network has attracted major brands including Chase, Hardee's, and Warner Bros., offering targeted advertising across various entertainment genres. The platform played a important role in promoting Terrifier 3, which became the top non-rated box office success, particularly successful among Hispanic audiences who comprised 48% of viewers. The service is now being integrated into Cineverse's Matchpoint™ technology as a monetization option for SaaS customers.
Cineverse (NASDAQ: CNVS) riporta una crescita significativa nella sua piattaforma pubblicitaria Cineverse 360, con ottobre 2024 che segna il mese più forte fino ad oggi, mostrando un aumento del 53% rispetto all'anno precedente. La piattaforma ora elabora oltre 20 miliardi di richieste pubblicitarie CTV mensili. Il C360 Audience Network ha attratto marchi importanti come Chase, Hardee's e Warner Bros., offrendo pubblicità mirata attraverso vari generi di intrattenimento. La piattaforma ha svolto un ruolo importante nella promozione di Terrifier 3, che è diventato il successo al botteghino non classificato più venduto, particolarmente apprezzato tra il pubblico ispanico che ha rappresentato il 48% degli spettatori. Il servizio è ora integrato nella tecnologia Matchpoint™ di Cineverse come opzione di monetizzazione per i clienti SaaS.
Cineverse (NASDAQ: CNVS) reporta un crecimiento significativo en su plataforma de publicidad Cineverse 360, con octubre de 2024 marcando su mes más fuerte hasta la fecha, mostrando un aumento del 53% en comparación con el año anterior. La plataforma ahora procesa más de 20 mil millones de solicitudes de anuncios CTV mensualmente. La red de audiencia C360 ha atraído a marcas importantes como Chase, Hardee's y Warner Bros., ofreciendo publicidad dirigida a través de varios géneros de entretenimiento. La plataforma jugó un papel importante en la promoción de Terrifier 3, que se convirtió en el éxito de taquilla no clasificado más importante, siendo especialmente exitosa entre las audiencias hispanas que representaron el 48% de los espectadores. El servicio ahora se está integrando en la tecnología Matchpoint™ de Cineverse como una opción de monetización para los clientes SaaS.
시네버스 (NASDAQ: CNVS)는 시네버스 360 광고 플랫폼의 전례 없는 성장을 보고하며, 2024년 10월은 지금까지 가장 강력한 달로 기록되어 작년 대비 53%의 증가를 나타냅니다. 이 플랫폼은 이제 매월 200억 개 이상의 CTV 광고 요청을 처리합니다. C360 오디언스 네트워크는 체이스, 하디즈, 워너 브라더스와 같은 주요 브랜드를 유치하며 다양한 엔터테인먼트 장르에 걸쳐 맞춤형 광고를 제공합니다. 이 플랫폼은 테리파이어 3의 홍보에 중요한 역할을 하였으며, 특히 관객의 48%를 차지한 히스패닉 관객들 사이에서 큰 성공을 거두었습니다. 이 서비스는 이제 시네버스의 SaaS 고객을 위한 수익 창출 옵션으로 Matchpoint™ 기술에 통합되고 있습니다.
Cineverse (NASDAQ: CNVS) fait état d'une croissance significative de sa plateforme publicitaire Cineverse 360, octobre 2024 étant son mois le plus fort à ce jour, affichant une augmentation de 53% par rapport à l'année précédente. La plateforme traite désormais plus de 20 milliards de demandes de publicités CTV par mois. Le C360 Audience Network a attiré de grandes marques telles que Chase, Hardee's et Warner Bros., proposant de la publicité ciblée à travers divers genres de divertissement. La plateforme a joué un rôle essentiel dans la promotion de Terrifier 3, qui est devenu le plus grand succès au box-office non classé, en particulier parmi les audiences hispaniques qui représentaient 48% des spectateurs. Le service est maintenant intégré dans la technologie Matchpoint™ de Cineverse en tant qu'option de monétisation pour les clients SaaS.
Cineverse (NASDAQ: CNVS) berichtet von einem signifikanten Wachstum seiner Cineverse 360-Werbeplattform, wobei der Oktober 2024 den stärksten Monat bis heute markiert und einen Anstieg von 53% im Vergleich zum Vorjahr zeigt. Die Plattform verarbeitet nun über 20 Milliarden CTV-Anfragen pro Monat. Das C360 Audience Network hat bedeutende Marken wie Chase, Hardee's und Warner Bros. angezogen und bietet zielgerichtete Werbung in verschiedenen Unterhaltungsgenres an. Die Plattform spielte eine wichtige Rolle bei der Förderung von Terrifier 3, das zum erfolgreichsten nicht bewerteten Kinofilm wurde, insbesondere bei hispanischen Zuschauern, die 48% der Zuschauer ausmachten. Der Dienst wird nun in die Matchpoint™-Technologie von Cineverse integriert und dient als Monetarisierungsoption für SaaS-Kunden.
- 53% YOY growth in ad platform performance (October 2024 vs 2023)
- Platform processes over 20 billion CTV ad requests monthly
- Successful attraction of major brand advertisers
- Strong box office performance of Terrifier 3 using the platform
- Integration with Matchpoint™ technology creating additional revenue streams
- None.
Insights
The launch of Cineverse 360 shows promising early traction with 20 billion CTV ad requests monthly and
The platform's ability to target specific demographics effectively, as shown by the
The successful theatrical release of Terrifier 3 as the top non-rated box office performer demonstrates Cineverse's ability to leverage its advertising platform for tangible business outcomes. The synergistic approach combining owned media assets (Bloody Disgusting, SCREAMBOX) with third-party channels creates a compelling ecosystem for content promotion. The expansion into premium advertising networks like AMC TV and ESPN indicates strong publisher relationships.
The diversity of revenue streams - from direct sales to programmatic partnerships with SSPs and DSPs - suggests a robust business model. However, investors should note that the ad tech space is highly competitive with established players. The company's ability to maintain growth while competing against larger platforms will be important for long-term success.
Box Office Success of Cineverse's No. 1 Horror Film, Terrifier 3, Driven in Part by C360 – with
Other Studios Tapping Audience Network to Promote Their Film and TV Properties
LOS ANGELES , Nov. 12, 2024 /PRNewswire/ -- Cineverse (NASDAQ: CNVS), a next-gen entertainment studio, today announced that its Cineverse 360 ad platform has quickly established itself as a revenue driver for the company and a go-to offering for top brands, including other entertainment studios.
Earlier this year, the company announced Cineverse 360 – which provides brands the ability to connect with enthusiast audiences across an exclusive, omnichannel mix of marketing offerings. At the core of this offering is the C360 Audience Network that brings advertisers a scalable solution for reaching passionate fans of genres like anime, comedy, horror, indie films, true crime, women's entertainment and iconic pop cultural figures – Barney, Bob Ross, The Dog Whisperer, Garfield, Sid and Marty Krofft and more – across Cineverse's network plus dozens of third-party free, ad-supported streaming television (FAST) channels and digital publishers.
C360 now receives more than 20 billion CTV ad requests per month – with October 2024 its most successful month to date (up
Among the initial advertisers on the network are brands including Chase, Hardee's, Ozempic, Volkswagen and ZipRecruiter, to name a few. Studio, entertainment and streaming brands – including Hulu, Warner Bros. and Konami – have also looked to Cineverse to successfully promote their content.
In a strong example of company synergy, Cineverse and its Bloody Disgusting horror division used C360 to drive interest in the theatrical release of Terrifier 3, the latest installment in Damien Leone and Phil Falcone's popular independent slasher film franchise, which premiered on October 11. Promotion of the film included not only direct branding on Bloody Disgusting's leading online horror destination, its SCREAMBOX app and SCREAMBOX TV FAST channel, and inside the company's top 10 podcast network, but also access to OTT/CTV supply through C360 publisher partners.
With C360, the film directly reached diverse and deeply targeted users, demographics and horror lovers at highly competitive rates, leaning into first-party data from Cineverse's owned-and-operated channels and online destinations, as well as third-party data to create custom segments with a 360-degree impact.
This allowed the team to better target, with high frequency of messaging, to specific audiences such as Hispanic moviegoers, which traditionally over-index with horror. Terrifier 3's campaign successfully reached horror fans – whether or not they were watching horror content – across channels such as AMC TV, BET, ESPN, ION TV, The Roku Channel, Scripps Networks, Shudder and more.
The result? Not only was Terrifier 3 the top non-rated box office success ever – with an opening weekend that saw the movie finish No. 1 ahead of major studio releases. It also performed exceptionally well among Hispanic moviegoers, which according to PostTrak, made up
"The early interest in C360 shown by advertisers and publishers alike – driven by both direct sales and our programmatic partnerships with premium SSPs and DSPs – has been very encouraging as we look to build new revenue opportunities for Cineverse and its partners," said Cineverse SVP of Ad Sales Terry City. "We are well underway in building momentum through our Audience Network and overall 360 sales approach – including FAST and CTV but also a broad range of offerings, from our Podcast Network to digital display, and experiential – and we look forward to taking the success seen for Terrifier 3, other entertainment campaigns, and those across several other categories to even more brands."
Cineverse 360 is also being offered as an optional, integrated monetization service for SaaS customers of Cineverse's Matchpoint™ technology. For example, in addition to world-class monetization opportunities, Matchpoint Blueprint™ customers have access to a suite of tools that will automate ad break creation, provide enhanced metadata enrichment for improved targeting, SSAI, advanced ad analytics, and more.
ABOUT CINEVERSE
On a mission to uplift storytellers and entertain fans with the power of technology, Cineverse (NASDAQ: CNVS) distributes over 71,000 premium films, series, and podcasts. Engaging over 150 million unique monthly users, Cineverse delivers more than one billion minutes of curated content each month – connecting fans with stories that resonate.
With properties like the box office sensation, Terrifier 3, iconic horror destination, Bloody Disgusting, the Bob Ross Channel, women's entertainment channel Dove, and a leading podcast network, Cineverse is the first stop for audiences seeking authentic and experiential content. From a vibrant lineup of titles and fandom channels, to next-gen advertising offerings and streaming solutions, Cineverse is setting the stage for a new era of entertainment.
CONTACTS:
For Media, The Lippin Group for Cineverse
cineverse@lippingroup.com
For Investors, Julie Milstead
investorrelations@cineverse.com
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SOURCE Cineverse Corp.
FAQ
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