CompoSecure Launches Security Awareness Campaign

Rhea-AI Summary

CompoSecure (Nasdaq: CMPO) has launched a marketing campaign to raise awareness about the importance of enhanced security for online accounts and financial assets. The campaign showcases the Arculus Secure Authentication Solution, a system that allows users to authenticate access via a debit or credit card. This solution aims to address concerns over password vulnerabilities, as 90% of internet users fear password hacks. The campaign highlights how major companies are eliminating passwords and emphasizes the importance of secure and easy access in today's digital economy. It is estimated that there will be over 28 billion payment cards in circulation by 2027. The Arculus solution can be customized for businesses and is positioned as a convenient and secure alternative for user authentication.

Positive

• Launch of marketing campaign to enhance security awareness.
• Introduction of the Arculus Secure Authentication Solution.
• Addresses significant market concerns over password vulnerabilities.
• Provides a solution that combines security with ease of use.
• Projected growth in payment cards circulation indicates market potential.

Negative

• The effectiveness of the Arculus solution in practice remains untested in the market.
• Potential competition from major tech companies moving towards password elimination.

Usernames and passwords are not enough to protect online accounts as over 90% of Internet users worry about getting their passwords hacked

SOMERSET, N.J., April 26, 2023 (GLOBE NEWSWIRE) -- CompoSecure, Inc. (Nasdaq: CMPO), a leader in metal payment cards, security, and authentication solutions, has launched a marketing awareness campaign, highlighting the need for enhanced security to protect online accounts and financial assets in today’s digital economy.

The Arculus Secure Authentication Solution allows companies to offer their customers a tap-to-authenticate security solution using a debit or credit card, an ideal offering for a bank or fintech that provides payment cards as part of their value proposition. This simple and secure technology can authenticate a user by tapping the card to the phone for customer login, high-value transaction validation, customer service verification, and new device authentication.

The new marketing campaign will emphasize how the CompoSecure Arculus Secure Authentication Solution can solve the business challenge of moving beyond usernames and passwords. The risks associated with passwords are increasingly top of mind. For example, The Wall Street Journal highlighted how passwords are considered ‘weak links’ and how some companies, such as Apple and Microsoft, are working to eliminate them all together. In another study, over 90% of internet users worry about getting their passwords hacked and 57% of people who have been scammed in phishing attacks haven’t changed their passwords.

“In today’s digital-first world, it can be argued that we have traded security for convenience, partially due to the desire for anytime, anywhere and instantaneous account access,” said Jon Wilk, CEO of CompoSecure. “That expectation won’t change but, at the same time, consumers need enhanced and easily accessible security capabilities that go beyond the inherently flawed username and password, especially as we enter Web 3.0.”

The unique differentiator of the Arculus Secure Authentication Solution is that it is enabled through one of the most commonly used assets in the world, a payment card. The number of payment cards in circulation worldwide is projected to reach more than 28 billion by 2027, according to Nilson Report research.

Mr. Wilk added: “It will be important for companies to offer solutions that combine high security with ease of use, or as we like to say: secure access in 3 seconds or less. Arculus bolsters security while simultaneously offering that speed of access in a form factor that everyone knows how to use and has with them all the time.”

By turning a debit or credit card into a physical security token, institutions can provide both enhanced security and closely associate consumer protection to a company’s brand identity.

In addition, the Arculus Security Solution can be leveraged by any business as a secure login solution to validate user identity, secure access to a platform, or even for provisioning devices. CompoSecure can deliver the solution on a custom, branded metal card for any business.

For more information, please visit: GetArculus.com/business-solutions

About CompoSecure
Founded in 2000, CompoSecure (Nasdaq: CMPO) is a technology partner to market leaders, fintechs and consumers, enabling trust for millions of people around the globe. The company combines elegance, simplicity and security to deliver exceptional experiences and peace of mind in the physical and digital world. CompoSecure’s innovative payment card technology and metal cards with Arculus security and authentication capabilities deliver unique, premium branded experiences, enable people to access and use their financial and digital assets, and ensure trust at the point of a transaction. For more information, please visit www.composecure.com and www.GetArculus.com.

Corporate Contact
Anthony Piniella
Head of Communications, CompoSecure
(908) 898-8887
apiniella@composecure.com

FAQ

What is CompoSecure's new campaign about?

CompoSecure's new marketing campaign focuses on raising awareness of enhanced security for online accounts, showcasing their Arculus Secure Authentication Solution.

When did CompoSecure launch their marketing campaign?

CompoSecure launched their marketing campaign on April 26, 2023.

What is the Arculus Secure Authentication Solution?

The Arculus Secure Authentication Solution is a security system that allows users to authenticate access using a debit or credit card.

How does the Arculus solution improve security?

The Arculus solution improves security by enabling tap-to-authenticate functionality, providing a safer alternative to traditional usernames and passwords.

What percentage of internet users worry about password hacks?

Over 90% of internet users worry about getting their passwords hacked.