CompoSecure Global Survey Supports Metal Payment Cards as a Powerful Tool for Banks and Fintechs to Attract, Engage, and Retain High-Value Customers
CompoSecure's global survey reveals metal payment cards as a powerful tool for financial institutions to attract and retain high-value customers. The study, conducted by Capuchin Behavioural Science across 17 markets with 21,250 respondents, shows:
- 68% would choose a bank offering metal cards over competitors
- 73% would pay extra for a metal payment card
- 52% awareness of metal cards globally, up 11% from 2021
Banks issuing metal cards are perceived as: innovative (74%), environmentally conscious (70%), prestigious (67%), and secure (64%). The cards particularly appeal to ultra-high-net-worth individuals, with 87% preferring metal cards and 96% willing to pay extra for them. The survey also highlighted strong appeal in specific markets, with India (90%), Turkey (86%), and Indonesia (84%) showing the highest preference rates. Notably, 63% of respondents would choose eco-friendly payment cards, aligning with CompoSecure's products made from 65% post-consumer recycled steel.
Il sondaggio globale di CompoSecure rivela che le carte di pagamento in metallo sono uno strumento potente per le istituzioni finanziarie per attrarre e fidelizzare clienti di alto valore. Lo studio, condotto da Capuchin Behavioural Science in 17 mercati con 21.250 partecipanti, mostra:
- Il 68% sceglierebbe una banca che offre carte in metallo rispetto ai concorrenti
- Il 73% sarebbe disposto a pagare di più per una carta di pagamento in metallo
- Il 52% è consapevole delle carte in metallo a livello globale, con un aumento dell’11% rispetto al 2021
Le banche che emettono carte in metallo sono percepite come: innovative (74%), attente all’ambiente (70%), prestigiose (67%) e sicure (64%). Le carte sono particolarmente apprezzate dagli individui con un patrimonio ultra elevato, con l’87% che preferisce carte in metallo e il 96% disposto a pagare di più per averle. Il sondaggio ha inoltre evidenziato un forte interesse in mercati specifici, con India (90%), Turchia (86%) e Indonesia (84%) che mostrano i tassi di preferenza più alti. Da notare che il 63% degli intervistati sceglierebbe carte di pagamento ecologiche, in linea con i prodotti CompoSecure realizzati con il 65% di acciaio riciclato post-consumo.
La encuesta global de CompoSecure revela que las tarjetas de pago metálicas son una herramienta poderosa para que las instituciones financieras atraigan y retengan clientes de alto valor. El estudio, realizado por Capuchin Behavioural Science en 17 mercados con 21.250 encuestados, muestra:
- El 68% elegiría un banco que ofrezca tarjetas metálicas sobre sus competidores
- El 73% pagaría un extra por una tarjeta de pago metálica
- El 52% tiene conocimiento de las tarjetas metálicas a nivel mundial, un aumento del 11% desde 2021
Los bancos que emiten tarjetas metálicas son percibidos como: innovadores (74%), conscientes del medio ambiente (70%), prestigiosos (67%) y seguros (64%). Las tarjetas son especialmente atractivas para personas con un patrimonio ultra alto, con un 87% que prefiere tarjetas metálicas y un 96% dispuesto a pagar más por ellas. La encuesta también destacó un fuerte interés en mercados específicos, con India (90%), Turquía (86%) e Indonesia (84%) mostrando las tasas de preferencia más altas. Cabe destacar que el 63% de los encuestados elegiría tarjetas de pago ecológicas, alineándose con los productos de CompoSecure hechos con un 65% de acero reciclado post-consumo.
CompoSecure의 글로벌 설문조사에 따르면 금속 결제 카드는 금융 기관이 고액 고객을 유치하고 유지하는 데 강력한 도구로 나타났습니다. Capuchin Behavioural Science가 17개 시장에서 21,250명을 대상으로 실시한 연구 결과는 다음과 같습니다:
- 68%가 경쟁사보다 금속 카드를 제공하는 은행을 선택할 것
- 73%가 금속 결제 카드에 추가 비용을 지불할 의향이 있음
- 금속 카드에 대한 인지도가 전 세계적으로 52%로 2021년 대비 11% 증가
금속 카드를 발급하는 은행은 혁신적(74%), 환경 친화적(70%), 명성 높음(67%), 안전함(64%)으로 인식됩니다. 특히 초고액 자산가들에게 인기가 높아 87%가 금속 카드를 선호하며 96%가 추가 비용을 지불할 의사가 있습니다. 또한 인도(90%), 터키(86%), 인도네시아(84%) 등 특정 시장에서 선호도가 높게 나타났습니다. 주목할 점은 응답자의 63%가 친환경 결제 카드를 선택할 의향이 있으며, 이는 CompoSecure의 65% 재활용 강철로 만든 제품과 일치합니다.
L’enquête mondiale de CompoSecure révèle que les cartes de paiement métalliques sont un outil puissant pour les institutions financières afin d’attirer et de fidéliser des clients à forte valeur. L’étude, menée par Capuchin Behavioural Science dans 17 marchés auprès de 21 250 répondants, montre :
- 68 % choisiraient une banque proposant des cartes métalliques plutôt que ses concurrents
- 73 % seraient prêts à payer un supplément pour une carte de paiement métallique
- 52 % ont conscience des cartes métalliques à l’échelle mondiale, soit une hausse de 11 % depuis 2021
Les banques émettant des cartes métalliques sont perçues comme innovantes (74 %), soucieuses de l’environnement (70 %), prestigieuses (67 %) et sécurisées (64 %). Ces cartes séduisent particulièrement les individus à très haute valeur nette, 87 % d’entre eux préférant les cartes métalliques et 96 % étant prêts à payer plus pour en bénéficier. L’enquête souligne également un fort attrait dans certains marchés, avec l’Inde (90 %), la Turquie (86 %) et l’Indonésie (84 %) affichant les taux de préférence les plus élevés. Notamment, 63 % des répondants choisiraient des cartes de paiement écologiques, en adéquation avec les produits CompoSecure fabriqués à partir de 65 % d’acier recyclé post-consommation.
Die globale Umfrage von CompoSecure zeigt, dass Metall-Zahlungskarten ein wirkungsvolles Instrument für Finanzinstitute sind, um wertvolle Kunden zu gewinnen und zu binden. Die Studie, durchgeführt von Capuchin Behavioural Science in 17 Märkten mit 21.250 Befragten, zeigt:
- 68 % würden eine Bank wählen, die Metallkarten anbietet, statt der Konkurrenz
- 73 % wären bereit, für eine Metall-Zahlungskarte mehr zu bezahlen
- 52 % kennen Metallkarten weltweit, ein Anstieg um 11 % seit 2021
Banken, die Metallkarten ausgeben, werden als innovativ (74 %), umweltbewusst (70 %), prestigeträchtig (67 %) und sicher (64 %) wahrgenommen. Die Karten sprechen besonders ultra-vermögende Personen an, von denen 87 % Metallkarten bevorzugen und 96 % bereit sind, dafür mehr zu zahlen. Die Umfrage zeigt zudem eine starke Präferenz in bestimmten Märkten, wobei Indien (90 %), Türkei (86 %) und Indonesien (84 %) die höchsten Werte aufweisen. Bemerkenswert ist, dass 63 % der Befragten umweltfreundliche Zahlungskarten wählen würden, was mit CompoSecures Produkten aus 65 % recyceltem Stahl übereinstimmt.
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68% of cardholders would select a bank card program over another if it offered a metal payment card66% of ultra-high-net-worth respondents would use metal payment cards more than other cards in their wallet69% of successful young individuals would stay with a bank offering a metal payment card73% of cardholders would pay extra for a metal payment card- Banks issuing a metal card are seen as innovative
74% , environmentally conscious70% , prestigious67% , secure64% and cool68% .
SOMERSET, N.J., April 17, 2025 (GLOBE NEWSWIRE) -- CompoSecure, Inc. (“CompoSecure”) (NASDAQ: CMPO), a leader in metal payment cards, security, and authentication solutions, today released a new report based on an independent global survey the company commissioned from Capuchin Behavioural Science. The survey found metal payment cards drive growth for financial institutions, especially among wealthy and younger consumers.
The global survey found metal payment cards are one of the best tools for financial institutions to attract new customers, unlock higher card spending, enhance customer retention, bolster brand loyalty, and improve brand engagement. The survey showed that
Highlights of the global survey include:
- The Value of Metal – Premium metal cards are attractive to consumers. A whopping
73% of global respondents would pay extra for a metal payment card, and higher interest among UHNW individuals at96% . APAC leads with China at94% , India at92% , Indonesia at91% and Hong Kong at85% . LATAM follows with Mexico at85% , and Brazil at80% . - Awareness of Metal – For the first time, the majority of survey respondents now know about metal cards at
52% , up11% from a 2021 survey and an increase of19% from a 2018 survey. Young people under 25 are even more aware of metal cards at67% . Awareness is highest in APAC (e.g., China at83% is up18% ; Hong Kong at76% is up25% ) and LATAM (e.g., Mexico at77% is up44% ). - High EQ for Metal – Metal payment cards not only impact the bottom line for a financial institution but also the brand perception and emotional connection to the cardholder. Global survey respondents perceived a bank issuing a metal card as innovative
74% , environmentally conscious70% , prestigious67% , secure64% , and cool68% . - UHNW Demand Metal – The majority of UHNW respondents would increase loyalty based on the card offering, with
65% staying with a bank offering a metal payment card. This is highest in Singapore91% , Brazil83% , and Turkey82% . Winning this key market segment is important because72% of UHNW consumers use their metal payment card more than other cards in their wallet. - Appeal of Recycled Metal – The global survey also indicated a global climate mindset.
63% of respondents would choose a payment card made of eco-friendly materials if all rewards and benefits were the same. This is especially true in India78% . CompoSecure’s premium metal card products should be of particular interest since they are made from an average of65% post-consumer recycled stainless steel. - Attracted to Metal – The top three reasons consumers are attracted to metal payment cards are their durability, sustainability, and premium, high-end feeling. The tangible, physical element of metal cards represents physical innovation, quality, and luxury.
The Capuchin research also analyzed the psychographics of the respondents and used cluster analysis to find certain customer segments with a strong preference for metal payment cards: the Elite, individuals with considerable financial wealth, a higher social status, and refined interests; the Innovator, which includes both Gen Z and millennial customers who are drawn to lifestyle, technology, new trends, and innovation. Another segment, the Up-and-coming, consists of young, well-educated individuals who have already achieved significant professional success and are status-conscious. If all rewards and benefits were equal, these audience segments would embrace metal payment cards:
To download the free metal card report, please visit: https://report.composecure.com/survey2025.
Survey Methodology
The global survey of 21,250 people in 17 markets around the world was commissioned by CompoSecure and conducted by Capuchin Behavioural Science. Capuchin surveyed 17 markets (Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Mexico, Poland, Singapore, Turkey, U.K. and U.S.) to present a holistic overview of the sentiment toward metal cards.
For more information about the survey and other market research, contact sales@composecure.com.
About CompoSecure
Founded in 2000, CompoSecure (Nasdaq: CMPO) is a technology partner to market leaders, fintechs and consumers enabling trust for millions of people around the globe. The company combines elegance, simplicity and security to deliver exceptional experiences and peace of mind in the physical and digital world. CompoSecure’s innovative payment card technology and metal cards with Arculus security and authentication capabilities deliver unique, premium branded experiences, enable people to access and use their financial and digital assets and ensure trust at the point of a transaction. For more information, please visit www.CompoSecure.com and www.GetArculus.com.
For CompoSecure:
Anthony Piniella
Head of Communications
(917) 208-7724
apiniella@composecure.com
Media Contact:
Wes Robinson
626-201-2928
wrobinson@olmsteadwilliams.com
FAQ
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