CHIPOTLE TESTS MEXICAN CAULIFLOWER RICE

Rhea-AI Summary

Chipotle Mexican Grill (NYSE: CMG) is piloting Mexican Cauliflower Rice at 60 restaurants in Arizona, Southern California, and Wisconsin, starting June 16, 2022. This plant-based menu item features freshly grilled, riced cauliflower, seasoned to resemble Mexican rice. Following the success of Cilantro-Lime Cauliflower Rice, this new offering aims to attract health-conscious guests and expand plant-based options. Available for a limited time, Chipotle is also promoting a $0 delivery fee on orders over $10 that include this new item through June 21.

Positive

• Introduction of Mexican Cauliflower Rice could drive sales and attract new customer segments.
• Previous success with Cilantro-Lime Cauliflower Rice indicates strong potential for this new offering.

Negative

• None.

The new plant-based menu innovation is available in Arizona, California, and Wisconsin

NEWPORT BEACH, Calif., June 16, 2022 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is piloting Mexican Cauliflower Rice at 60 restaurants in Arizona, Southern California, and Wisconsin for a limited time. The company's latest plant-based menu innovation is crafted with freshly grilled, riced cauliflower seasoned with the savory spices of Mexican rice.

Prepared in-restaurant daily, fresh cauliflower rice is grilled in small batches on the plancha. The cauliflower rice is then seasoned with a signature blend of spices including garlic, cumin, salt and paprika to give it the rich flavor and vibrant hue of Mexican rice.

"After the success of our Cilantro-Lime Cauliflower Rice last year, we are eager to test a second plant-powered start for any go to order," said Nevielle Panthaky, Vice President of Culinary. "Our guests crave real, plant-based options so we developed a new flavor packed recipe that aligns with our Food with Integrity standards."

In January 2021, Chipotle featured Cilantro-Lime Cauliflower Rice across all U.S. and Canadian restaurants, resulting in an incremental sales lift while also attracting new guests. Chipotle estimates that one in five Cilantro-Lime Cauliflower Rice orders in January 2021 was from guests trying Chipotle for the first time.

Designed to make healthy eating easy and accessible, Mexican Cauliflower Rice was created with all lifestyles in mind. The new menu innovation is Keto, Vegan, Vegetarian, Paleo, and made with grain-free ingredients. Mexican Cauliflower Rice can be added to any entrée or enjoyed as a side for an additional cost.

Mexican Cauliflower Rice is available now for a limited time at 60 restaurants in Arizona, Wisconsin, and Southern California. Chipotle is offering a $0 delivery fee offer* on orders of $10 or more that include Mexican Cauliflower Rice through June 21.

*$0 Delivery Fee Offer Legal Terms
Higher menu prices are charged for delivery; additional service fees applied at checkout as well.  Available June 14 through June 21, 2022 only, within Chipotle's delivery areas from participating U.S. locations, during normal operating hours for such locations. Order must include at least one entrée with (or side of) Mexican Cauliflower Rice to qualify. Minimum order $10/maximum order $200, each excluding tax and fees. Deliveries and redemptions are subject to availability. Offer is not valid on catering or Burritos by the Box orders. Redemptions of Chipotle Rewards and other promotional offers may be included in a qualifying delivery order but do not count towards satisfaction of minimum purchase requirements. Valid only at Chipotle.com or on the Chipotle app; not valid on orders placed via third-party delivery platforms. Chipotle reserves the right to modify or terminate this offer at any time without notice.  Additional restrictions may apply; void where prohibited. 

About Chipotle

Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 3,000 restaurants as of March 31, 2022, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on the 2022 list for Fortune's Most Admired Companies. With over 100,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.

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SOURCE Chipotle Mexican Grill, Inc.

FAQ

What is the new menu item Chipotle is testing?

Chipotle is testing Mexican Cauliflower Rice, a plant-based option.

When did Chipotle start piloting Mexican Cauliflower Rice?

Chipotle began piloting Mexican Cauliflower Rice on June 16, 2022.

Where is Chipotle's Mexican Cauliflower Rice available?

It is available in 60 restaurants across Arizona, Southern California, and Wisconsin.

How long will Mexican Cauliflower Rice be available?

The Mexican Cauliflower Rice will be offered for a limited time.

Is there a promotion related to the new Mexican Cauliflower Rice?

Yes, Chipotle is offering a $0 delivery fee on orders over $10 that include the new item until June 21.