CHIPOTLE TEAMS UP WITH THE OHIO STATE UNIVERSITY TO FUEL BUCKEYE ATHLETES WITH REAL FOOD
Chipotle Mexican Grill (NYSE: CMG) has announced a groundbreaking partnership with The Ohio State University for the 2024-25 school year. Approximately 1,000 scholarship and walk-on student athletes will receive a customized Chipotle card granting them one free entrée per week for 15 weeks during their respective athletic seasons.
The company has also launched a new ad titled "THE" featuring star football players and narrated by Buckeye legend Archie Griffin. Additionally, Chipotle's nonprofit, The Chipotle Cultivate Foundation, will introduce a full four-year scholarship for an in-state student attending OSU's College of Food, Agricultural, and Environmental Sciences.
This partnership aims to support all student athletes at OSU, not just star performers, with real food and fresh ingredients as part of Chipotle's Real Food for Real Athletes platform.
Chipotle Mexican Grill (NYSE: CMG) ha annunciato una partnership innovativa con l'Università Statale dell'Ohio per l'anno scolastico 2024-25. Circa 1.000 studenti-atleti, tra cui borse di studio e atleti a chiamata, riceveranno una card Chipotle personalizzata che consente loro un pasto gratuito a settimana per 15 settimane durante le rispettive stagioni sportive.
L'azienda ha anche lanciato un nuovo spot intitolato "THE", con protagonisti giocatori di football di spicco, narrato dalla leggenda Buckeye Archie Griffin. Inoltre, la fondazione no profit di Chipotle, la Chipotle Cultivate Foundation, introdurrà una borsa di studio completa di quattro anni per uno studente residente che frequenta il College of Food, Agricultural, and Environmental Sciences dell'OSU.
Questa partnership mira a supportare tutti gli studenti-atleti dell'OSU, non solo i performer di punta, fornendo cibo reale e ingredienti freschi come parte della piattaforma Real Food for Real Athletes di Chipotle.
Chipotle Mexican Grill (NYSE: CMG) ha anunciado una asociación innovadora con la Universidad Estatal de Ohio para el año escolar 2024-25. Aproximadamente 1,000 atletas estudiantes, incluyendo becados y atletas no reclutados, recibirán una tarjeta personalizada de Chipotle que les permitirá un plato gratuito por semana durante 15 semanas durante sus respectivas temporadas deportivas.
La compañía también ha lanzado un nuevo anuncio titulado "THE", con jugadores de fútbol estrella, narrado por la leyenda Buckeye Archie Griffin. Además, la organización sin fines de lucro de Chipotle, la Chipotle Cultivate Foundation, presentará una beca completa de cuatro años para un estudiante local que asista al College of Food, Agricultural, and Environmental Sciences de OSU.
Esta asociación tiene como objetivo apoyar a todos los atletas estudiantes en OSU, no solo a los intérpretes estrella, proporcionando comida real e ingredientes frescos como parte de la plataforma Real Food for Real Athletes de Chipotle.
치폴레 멕시칸 그릴 (NYSE: CMG)은 오하이오주립대학교와의 혁신적인 파트너십을 2024-25 학년도에 발표했습니다. 약 1,000명의 장학금 학생 운동선수 및 일반 운동선수가 맞춤형 치폴레 카드를 받아 15주 동안 매주 무료 식사 1회.를 제공합니다.
또한, 치폴레는 스타 축구 선수들이 출연하고 버카이 전설 아치 그리핀의 내레이션이 포함된 새로운 광고 "THE"를 출시했습니다. 게다가 치폴레의 비영리 기관인 치폴레 컬티베이트 재단은 OSU의 College of Food, Agricultural, and Environmental Sciences에 재학 중인 주 거주자에게 4년 전액 장학금을 제공할 예정입니다.
이 파트너십은 OSU의 모든 학생 운동선수를 지원하기 위한 것으로, 뛰어난 성과를 내는 선수들뿐만 아니라 치폴레의 Real Food for Real Athletes 플랫폼의 일환으로 실제 음식과 신선한 재료를 제공하는 것을 목표로 합니다.
Chipotle Mexican Grill (NYSE: CMG) a annoncé un partenariat révolutionnaire avec l'Université d'État de l'Ohio pour l'année scolaire 2024-2025. Environ 1 000 athlètes boursiers et d'autres joueurs recevront une carte Chipotle personnalisée leur offrant un plat gratuit par semaine pendant 15 semaines durant leurs saisons sportives respectives.
L'entreprise a également lancé une nouvelle publicité intitulée "THE", mettant en vedette des joueurs de football vedettes et narrée par la légende Buckeye Archie Griffin. De plus, la fondation à but non lucratif de Chipotle, la Chipotle Cultivate Foundation, introduira une boursière complète de quatre ans pour un étudiant résidant à l'État fréquentant le College of Food, Agricultural, and Environmental Sciences de l’OSU.
Ce partenariat vise à soutenir tous les athlètes étudiants de l'OSU, et pas seulement les meilleurs performers, en offrant de la vraie nourriture et des ingrédients frais dans le cadre de la plateforme Real Food for Real Athletes de Chipotle.
Chipotle Mexican Grill (NYSE: CMG) hat eine bahnbrechende Partnerschaft mit der Ohio State University für das Schuljahr 2024-25 angekündigt. Etwa 1.000 sportliche Stipendiaten und Quereinsteiger werden eine individuelle Chipotle-Karte erhalten, die ihnen 15 Wochen lang einmal pro Woche ein kostenloses Hauptgericht. gewährt.
Das Unternehmen hat auch eine neue Werbung mit dem Titel "THE" veröffentlicht, in der Star-Footballspieler auftreten und die von der Buckeye-Legende Archie Griffin kommentiert wird. Zudem wird die gemeinnützige Organisation Chipotle Cultivate Foundation ein vollständiges vierjähriges Stipendium für einen inländischen Studenten, der die College of Food, Agricultural, and Environmental Sciences der OSU besucht, einführen.
Diese Partnerschaft zielt darauf ab, alle Studentenathleten an der OSU zu unterstützen, nicht nur die herausragenden Leistungsträger, mit echtem Essen und frischen Zutaten als Teil von Chipotles Real Food for Real Athletes-Plattform.
- Partnership with Ohio State University potentially increases brand visibility among college students
- Providing free meals to approximately 1,000 student athletes may boost local sales and customer loyalty
- New advertising campaign featuring star athletes could enhance brand recognition
- Introduction of a full four-year scholarship may improve corporate image and community relations
- Cost of providing free meals to 1,000 students for 15 weeks could impact short-term profitability
- Focusing on one university may limit broader market reach and potential partnerships with other institutions
- For the 2024-25 school year, every scholarship and walk-on student athlete at The Ohio State University will receive a customized card granting them free Chipotle for the entirety of their respective athletic seasons
- Chipotle has launched the second installment of an ad titled "THE" that features star football players TreVeyon Henderson, Denzel Burke, and Jeremiah Smith and is narrated by Buckeye legend Archie Griffin
- The company's nonprofit, The Chipotle Cultivate Foundation, will introduce a new scholarship for a student enrolled in OSU's College of Food, Agricultural, and Environmental Sciences
Columbus Loves Chipotle
The passion for Chipotle among OSU athletes is fervent. Ohio State is among the top five four-year universities that consume the most Chipotle.
"With so many Buckeyes routinely visiting our High Street restaurant on campus and our strong connection to the
Chipotle's Real Food for Real Athletes platform focuses on supporting athletes across all levels by providing proper nutrition through real food and fresh ingredients.
"We are thrilled for this continued partnership with Chipotle," said Ohio State's Assistant Athletic Director of NIL, Logan Hittle. "This collaboration highlights our commitment to helping student-athletes thrive both on and off the playing surface while partnering with a brand that shares our passion for excellence and authenticity."
Emphasizing "THE" in The Ohio State University
Chipotle's new ad featuring star running back TreVeyon Henderson, cornerback Denzel Burke, and wide receiver Jeremiah Smith is narrated by Buckeye legend Archie Griffin and showcases the football traditions that make the Ohio State Football one of "THE" most storied programs in the country. The ad can be seen in its entirety here: https://youtu.be/qH1OHTYUgCo.
Last year, Chipotle unveiled its first version of "THE" ad featuring Henderson and other prominent Buckeye football players: https://www.instagram.com/reel/Cxa2xMvriH5/.
In 2022, Chipotle teamed up with Henderson and Ohio State's entire offensive line for its first-ever college football NIL campaign. The players were featured in a video, also narrated by Archie Griffin, that showcased Henderson's journey from
Ohio State and Chipotle worked closely to develop this partnership with athletics multimedia rights holder Ohio State Sports Properties, the locally based team of Learfield—the media and technology company powering college athletics.
Harvesting Real Opportunity at OSU
To further support students and continue the company's advocacy for the future of farming and sustainably sourced ingredients, the Chipotle Cultivate Foundation is introducing a full four-year scholarship for an in-state student attending The Ohio State University's College of Food, Agricultural, and Environmental Sciences. The scholarship will cover the full cost of attendance for a student pursuing a degree in agricultural-related studies. Students must be in good academic standing to be eligible for the scholarship.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,500 restaurants as of June 30, 2024, in
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SOURCE Chipotle Mexican Grill
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