Chipotle Invites Fans To Thank Healthcare Professionals, Pledges 250,000 Free Burritos

Rhea-AI Summary

Chipotle Mexican Grill (NYSE: CMG) is giving away 250,000 free burritos to healthcare heroes as a token of appreciation. Starting April 29, 2021, medical professionals can sign up for their complimentary burrito. Additionally, Chipotle is launching a new egift card program that donates 10% of special purchases to the American Nurses Foundation, with a guaranteed minimum donation of $5,000 and a maximum of $250,000. In 2020, Chipotle donated 200,000 burritos to healthcare facilities and supports community appreciation efforts through social media.

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• Giving away 250,000 free burritos to healthcare professionals.
• Launching an egift card program to support healthcare workers with a 10% donation to the American Nurses Foundation.

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• None.

NEWPORT BEACH, Calif., April 27, 2021 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is giving away 250,000 burritos to healthcare heroes and inviting fans to thank medical professionals in their community through a virtual thank you wall that will live on https://giving.chipotle.com/healthcareheroes

Fans can comment with a message of appreciation and tag a healthcare hero on Chipotle's social posts:

• Instagram
• Facebook
• TikTok 

Medical professionals can sign up to receive a free burrito starting at 10am PT on Thursday, April 29th, at https://giving.chipotle.com/healthcareheroes.

"Given the events of the past year, we are once again bringing our fans together to show appreciation for the heroic efforts of the healthcare community," said Chris Brandt, Chief Marketing Officer.

Chipotle is also launching a new egift card program that will support healthcare workers. Beginning April 28, the brand will match 10% of special egift card purchases and donate the funds to the American Nurses Foundation, which is the charitable and philanthropic arm of the American Nurses Association (ANA), with the mission to transform the nation's health through the power of nursing. The Foundation supports research, education, and scholarships, which improve health, wellness, and patient care.

The last day to purchase the healthcare egift card is May 9, 2021. Purchaser receives the full value of the egift card. Proceeds will be based on specific healthcare egift card denominations available via chipotle.com/gifts-and-gear. The donation amount will be 10% of sales with a minimum guarantee of $5,000, and maximum donation of $250,000.

In 2020, Chipotle helped fuel frontline workers by donating a total of 200,000 burritos to healthcare facilities across the country. The brand also launched an egift card program that donated 10% of egift card purchases to Direct Relief, an organization working to provide personal protective equipment and essential medical items to healthcare workers in the U.S. and around the world.

ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 2,800 restaurants as of March 31, 2021, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. With over 97,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. Steve Ells, founder and former executive chairman, first opened Chipotle with a single restaurant in Denver, Colorado in 1993. For more information or to place an order online, visit WWW.CHIPOTLE.COM.

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SOURCE Chipotle Mexican Grill, Inc.

FAQ

What is Chipotle's initiative for healthcare professionals in April 2021?

Chipotle is giving away 250,000 free burritos to healthcare heroes starting April 29, 2021.

How can healthcare workers get their free burrito from Chipotle?

Healthcare workers can sign up for their free burrito starting at 10am PT on April 29, 2021.

What is the donation program related to Chipotle's egift cards?

From April 28, 2021, Chipotle will donate 10% of egift card purchases to the American Nurses Foundation.

What is the maximum donation Chipotle will make through the egift card program?

Chipotle's maximum donation through the egift card program is $250,000.

How many burritos did Chipotle donate in 2020?

In 2020, Chipotle donated 200,000 burritos to healthcare facilities across the country.