CHIPOTLE EXTENDS CELEBRITY STATUS TO BRAND SUPERFANS, LAUNCHES CARD APPLICATION ON LINKEDIN
Chipotle Mexican Grill (NYSE: CMG) has launched an initiative allowing superfans to apply for its exclusive Celebrity Card for the first time. From June 24 to July 3, fans can submit applications through LinkedIn's Easy Apply, including creative content like videos, photos, essays, or artwork explaining why they deserve the card. Winners get a year of free Chipotle meals and a large catering order. The decision to open applications aligns with the growing Gen Z presence on LinkedIn. The program aims to deepen Chipotle's connection with its most devoted customers.
- Chipotle opens the Celebrity Card to all fans, enhancing brand engagement.
- Promotion targets Gen Z, a fast-growing demographic on LinkedIn.
- Winners receive significant value: a year of free meals and one catering order.
- None.
- For more than 20 years, Chipotle's iconic Celebrity Card has been primarily gifted to brand superfans who are athletes, artists, musicians, or influencers
- At a time when social media and the speed of culture are redefining who is considered a celebrity, Chipotle is giving all fans the chance to receive a coveted Chipotle Celebrity Card
- From June 24 through July 3, fans can apply to become a Chipotle Celebrity Card holder via LinkedIn Easy Apply*
- Chipotle Celebrity Cards grant holders access to free Chipotle meals and catering for one year
Over the past two decades, Chipotle's Celebrity Card has been presented to notable figures who have publicly expressed their passion for Chipotle, but now the brand is accepting applications from all superfans to participate.
How to Get a Celebrity Card
- Starting today through July 3, Chipotle fans can apply to become a Celebrity Card holder via LinkedIn Easy Apply here. Fans need to submit content that explains why they deserve a Celebrity Card by including a piece of content in the "Resume" section of the application. Chipotle wants fans to get creative --the content can be anything from a video to a photo, an essay, a poem, an original song, artwork, or other creative content. For any file types that are not pdf/doc, users should upload a document with the link to their file. At the end of the contest, up to five applications will be selected by Chipotle.
- On July 12, Chipotle will contact the winners via email to coordinate their Celebrity Card delivery.
- Celebrity Card holders have access to one free Chipotle meal per day including chips, a side and drink for one year, plus one catering order for up to 50 people during the year*
With Gen Z being the fastest growing demographic on LinkedIn,** Chipotle is making its coveted Celebrity Card more accessible than ever for its leading fan base.
"There's always been a special mystique around the Chipotle Celebrity Card. Given that the word 'celebrity' comes from 'celebrate,' we realized there is no group more deserving of a celebration than our everyday superfans," said Chris Brandt, Chief Brand Officer at Chipotle. "We are expanding on what it means to be a Chipotle celebrity and relaunching the program to deepen our connections with our most devoted guests."
The Allure of the Chipotle Celebrity Card
In 2003, a musician turned television star raved about Chipotle on his family's reality television show, prompting Chipotle to issue its first-ever Celebrity Card. Since then, Chipotle has been known to surprise and delight notable superfans who organically share their love of the brand with Celebrity Cards. While the terms of the program have long been a mystery, Chipotle has received thousands of requests for cards from guests on social (see HERE, HERE, HERE). As a brand that practices radical transparency with its real ingredients, Chipotle is peeling back the foil on its Celebrity Card program and giving fans an unprecedented opportunity to join the exclusive roster and get access to free Chipotle.
* NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. & D.C. who are 18 years of age or older. Contest Period: 06/24/24 at 9:00 a.m. PT – 07/3/24 at 11:59 pm PT. To enter, apply for the Celeb Card Holder Position on LinkedIn and submit a Submission. Five prizes available; Limit one (1) prize per person. See Official Rules at chip.tl/celebcardholder for additional eligibility restrictions, prize descriptions/restrictions/ARV's, and complete details. Sponsor: CMG Strategy Co., LLC.
**Source: LinkedIn
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are nearly 3,500 Chipotle restaurants in
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SOURCE Chipotle Mexican Grill
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