CHIPOTLE DROPS MYSTERY BOXES WITH NEW MERCH AND SURPRISE $500 GIFT CARDS

Rhea-AI Summary

Chipotle Mexican Grill (NYSE: CMG) is launching its Mystery Boxes on December 1, offering exclusive merchandise and surprise items including limited edition $500 gift cards. Priced at $30 for the Small Burrito Box and $50 for the Large Burrito Box, these boxes promise a value of up to $100. The promotion runs until December 3 and includes new holiday-themed gift cards. All profits from Chipotle Goods support sustainable farming and apparel initiatives.

Positive

• Launch of Mystery Boxes can attract customer interest and boost sales during the holiday season.
• Opportunity for fans to win limited edition $500 gift cards, increasing consumer engagement.
• Sales from Chipotle Goods support sustainable initiatives, enhancing brand image.

Negative

• None.

• The perfect gift for burrito lovers is here just in time for the holidays
• Chipotle Goods Mystery Boxes will be available for purchase on December 1 at www.chipotlegoods.com while supplies last
• Fans who order in the first 48 hours have a chance to score a limited edition $500 gift card
• Chipotle has new holiday-themed virtual and physical gift cards for the foodies on your holiday list

NEWPORT BEACH, Calif., Nov. 29, 2022 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is launching Mystery Boxes featuring new, never-before-seen and fan favorite Chipotle Goods merchandise as well as exclusive surprises. Starting December 1 at 9am PT, the Mystery Boxes will be available for purchase on www.chipotlegoods.com while supplies last.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9000951-chipotle-mystery-boxes/

Chipotle Goods Mystery Boxes are available in two versions:

• Small Burrito Box: $30 ($60 value) – three to five items
• Large Burrito Box: $50 ($100 value) – four to eight items

Limited-Edition Surprises

Adding to the intrigue, Chipotle has randomly hidden surprises within a few Mystery Boxes*. Fans who order within the first 48 hours have a chance to score limited-edition stainless steel $500 Chipotle gift cards and Chipotle's meme-inspired Cilantro Soap, which sold out in less than 12 hours after originally launching in December 2021.

"We created Chipotle Goods Mystery Boxes with our superfans in mind. You can now gift, or keep, exclusive Goods for the holiday with a chance at the ultimate surprise of receiving a limited-edition $500 Chipotle gift card in your box if you order in the first 48 hours," said Chris Brandt, Chief Marketing Officer. 

All items featured in the boxes are unsized with no clothing items featured. One hundred percent of profits from Chipotle Goods go to support organizations that are making apparel and farming more sustainable.

Opening the Mystery Boxes will feel like second nature for burrito lovers as they are wrapped in Chipotle's iconic foil and sealed with the same burrito labels found on digital orders.

New Holiday Gift Cards

Chipotle is also offering new physical and virtual holiday-themed gift cards, a great stocking stuffer for the foodies on your list. Fans can learn more and purchase Chipotle holiday egift cards at www.chipotle.com/gifts-and-gear.  

*NO PURCHASE NECESSARY.  Promotion begins on or about December 1 at 9:00 a.m. PT and ends on December 3 at 9:00 a.m. PT.  Open only to legal residents of the 50 U.S. & D.C. who are 13 years of age or older.  See Official Rules at http://chipotle.com/mysterybox for complete details including free entry method, entry periods, additional eligibility restrictions, prize descriptions/restrictions/ARVs and complete details.  Sponsor: CMG Strategy Co., LLC.

ABOUT CHIPOTLE

Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had nearly 3,100 restaurants as of September 30, 2022, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on the 2022 list for Fortune's Most Admired Companies. With over 100,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.

 

View original content:https://www.prnewswire.com/news-releases/chipotle-drops-mystery-boxes-with-new-merch-and-surprise-500-gift-cards-301688829.html

SOURCE Chipotle Mexican Grill, Inc.

FAQ

What are Chipotle's Mystery Boxes and when will they be available?

Chipotle's Mystery Boxes, featuring exclusive merchandise, will be available starting December 1 at www.chipotlegoods.com.

What is the price of Chipotle's Mystery Boxes?

The Small Burrito Box is priced at $30 and the Large Burrito Box at $50.

What is special about Chipotle's Mystery Boxes?

Mystery Boxes contain exclusive merchandise and offer a chance to win a limited edition $500 gift card for early purchasers.

What is the time frame for Chipotle's gift card promotion?

The promotion for Mystery Boxes runs from December 1 at 9:00 a.m. PT to December 3.

Does Chipotle donate profits from the Mystery Boxes?

Yes, 100% of profits from Chipotle Goods support sustainability-focused organizations.