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Comcast Corporation, headquartered in Philadelphia, is the largest American multinational telecommunications and media conglomerate. With a core cable business servicing 63 million US homes and businesses, Comcast also owns NBCUniversal, Sky, CNBC, MSNBC, USA, Universal Studios, and more. Recently, Comcast announced a $1 million grant to The Arc of the United States to enhance digital equity and advocate for the IDD community.
Comcast NBCUniversal is celebrating Native American Heritage Month 2024 with diverse programming and initiatives. Xfinity has curated a special collection featuring Indigenous talent, including the award-winning documentary 'Bad River' co-narrated by Quannah Chasinghorse. The collection includes content from guest editors like Lily Gladstone and partnerships with organizations such as AISES and Illuminative.
NBCUniversal is showcasing Indigenous talent across its platforms, featuring performers like Tokala Black Elk and Chaske Spencer. Through Project UP, Comcast is advancing digital equity by partnering with Native American organizations, including creating enhanced Lift Zones at NAYA's campus and supporting technology initiatives with the Trickster Cultural Center.
The company is also hosting employee events featuring speakers like Billy Mills, an Oglala Lakota tribe member, to promote understanding of Native culture and enhance allyship.
Comcast (NASDAQ: CMCSA) and Warner Bros. Discovery (WBD) have announced comprehensive distribution agreements for Xfinity and Sky UK customers. The deal includes:
1. Renewal of WBD's linear cable networks distribution for Xfinity TV (including TNT, TBS, CNN, Discovery, Food Network, HGTV, TLC, and Investigation Discovery)
2. Continued HBO carriage and expanded rights for ad-supported versions of Max and Discovery+ in streaming bundles
3. Enhanced partnership with Sky UK and Ireland, featuring the integration of Max's ad-supported app when launched in early 2026, bundled for Sky and NOW customers
The agreements strengthen content distribution across linear television, apps, and streaming services, though financial terms were not disclosed.
Comcast Advertising's latest annual report highlights the challenges and trends in multiscreen TV advertising as advertisers plan for 2025. Over half of advertisers find maximizing reach and frequency their biggest challenge. The report shows a 39% YoY growth in ad views using audience targeting for streaming campaigns, with 56% of advertisers willing to increase video ad spend if better measurement and optimization are provided. Key insights include 97% of advertisers planning to maintain or increase streaming TV spend, while 74% say the same for traditional TV. Addressable TV is becoming a 'must-buy' for 53% of advertisers, and programmatic ad use has grown by 15% YoY. Additionally, 76% of advertisers prioritize viewer experience, 82% targeting capabilities, and 88% content quality when planning campaigns. The report predicts that success in 2025 will depend on good data, media, and technology, with live events and programmatic activation playing significant roles.
Comcast (NASDAQ: CMCSA) has premiered 'Our Blues Makes Us Gold', a new documentary about North Carolina A&T State University, exclusively on Black Experience on Xfinity and Xumo Play. The feature-length film, created by filmmakers Brandon Gerard and Ashley Shanté, showcases the university's position as both a STEM education powerhouse and historical agricultural institution.
The documentary is available for free through Comcast's Black Experience, a content destination launched in 2021 featuring Black storytelling across Xfinity's entertainment devices, including X1, Flex and Xumo Stream Box, as well as on Xumo Play, a free ad-supported streaming TV app.
Comcast (NASDAQ: CMCSA) has announced the exclusive premiere of 'Our Blues Make Us Gold,' a documentary about North Carolina A&T State University, the nation's largest historically Black university. The film, created by filmmakers Brandon Gerard and Ashley Shanté, explores the university's dual role as a STEM education powerhouse and agricultural institution.
The documentary is available for free through Comcast's Black Experience on Xfinity and Xumo Play, a content destination launched in 2021 focused on Black storytelling. The film features perspectives from alumni and students, showcasing the university's legacy and future impact. The documentary is accessible across Xfinity's entertainment devices, including X1, Flex, and Xumo Stream Box, as well as on the free ad-supported Xumo Play streaming app.
Comcast NBCUniversal has been recognized as the leading telecommunications company and a top-three employer in the Military Times' 'Best for Vets' rankings for the third consecutive year. The company has also been named a Top 10 Military Friendly® Spouse Employer for the first time.
In under a decade, Comcast NBCUniversal has hired over 21,000 veterans, military spouses, and National Guard and reserve service members. The company offers specialized benefits including Military Spouse Transfer Assistance and Military Concierge services. Their Veterans Network (VetNet) employee resource group, with over 7,000 members, provides mentorship, networking, and professional development opportunities.
The company has also earned the 2025 Military Friendly® Supplier Diversity Program Award, Top 10 Military Friendly® Brand Award, and Top 10 Military Friendly® Company Award, demonstrating their comprehensive commitment to supporting military families.
FreeWheel has launched a new Contextual Marketplace that leverages advanced video-level insights to enhance ad targeting within streaming inventory. This initiative, informed by the latest report from the FreeWheel Viewer Experience Lab, aims to improve ad relevance and engagement. Key findings indicate that viewers are twice as engaged and have 2X higher unaided recall when ads are relevant, with a 5.2X increase in brand purchase intent.
The marketplace includes KERV.ai and Proximic by Comscore, enhancing targeting solutions for advertisers and unlocking more value for publishers. The platform allows advertisers to deliver ads in the right context, such as placing an airline commercial within holiday travel content while avoiding news about travel delays. FreeWheel's General Manager, Mark McKee, emphasized the power of contextual signals to drive increased engagement and ad recall.
Comcast (Nasdaq: CMCSA) has announced that Dave Watson, President and CEO of Comcast Cable, will participate in the UBS Global Media and Communications Conference on Monday, December 9, 2024. The event will be streamed live on Comcast's Investor Relations website at 9:45 A.M. Eastern Time, with an on-demand replay available after the presentation. Investors can subscribe to email alerts for Comcast financial news through the company's Investor Relations website.
The iconic costumes worn by Ariana Grande and Cynthia Erivo in Universal Pictures' upcoming film Wicked are currently being exhibited at the Comcast Technology Center in Philadelphia. The costumes represent the characters of Glinda and Elphaba from the highly anticipated cinematic adaptation, which is scheduled to premiere in theaters on November 22, 2024.
Comcast (NASDAQ: CMCSA) announced plans to create a new publicly traded company through a tax-free spin-off of select NBCUniversal cable networks. The new company (SpinCo) will include networks like USA Network, CNBC, MSNBC, and digital assets such as Fandango and Rotten Tomatoes. Mark Lazarus will serve as CEO and Anand Kini as CFO/COO.
SpinCo generated approximately $7 billion in revenue over the last twelve months and will reach about 70 million U.S. households. The transaction is expected to complete in approximately one year, subject to regulatory approvals and other conditions.
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