Light the Way: Inspiring the Team of Tomorrow With World Champion B-Boy, Victor Montalvo
Comcast 's Xfinity has launched a new Hispanic advertising campaign called 'Light the Way', featuring World Champion B-Boy and U.S. Olympian Victor Montalvo. The campaign, airing on Telemundo and NBC, showcases Victor's journey to becoming a World Champion B-Boy and highlights the support he received from his Latino family and community.
As part of the campaign launch, Victor visited dance students at a Miami arts magnet school, sharing his experiences and leading a breaking demo. Comcast's Project UP surprised the students with free laptops. Victor discussed the campaign's significance, his family's role in his success, and the importance of staying connected while traveling for competitions. He also shared his thoughts on breaking's debut at the Olympic Games Paris 2024 and his advice for aspiring athletes.
Comcast ha lanciato una nuova campagna pubblicitaria per ispanici chiamata 'Illumina il Cammino', con il Campione del Mondo B-Boy e olimpionico statunitense Victor Montalvo. La campagna, trasmessa su Telemundo e NBC, mette in evidenza il percorso di Victor per diventare Campione del Mondo B-Boy e sottolinea il supporto ricevuto dalla sua famiglia e comunità latina.
Come parte del lancio della campagna, Victor ha visitato studenti di danza in una scuola d'arte a Miami, condividendo le sue esperienze e conducendo una dimostrazione di breaking. Il Project UP di Comcast ha sorpreso gli studenti con laptop gratuiti. Victor ha discusso il significato della campagna, il ruolo della sua famiglia nel suo successo e l'importanza di rimanere connessi durante i viaggi per le competizioni. Ha anche condiviso le sue riflessioni sul debutto del breaking ai Giochi Olimpici di Parigi 2024 e i suoi consigli per gli aspiranti atleti.
Comcast ha lanzado una nueva campaña publicitaria hispana llamada 'Ilumina el Camino', que presenta al Campeón Mundial B-Boy y olímpico estadounidense Victor Montalvo. La campaña, que se transmite por Telemundo y NBC, muestra el viaje de Victor para convertirse en Campeón Mundial B-Boy y destaca el apoyo que recibió de su familia y comunidad latina.
Como parte del lanzamiento de la campaña, Victor visitó a estudiantes de danza en una escuela de artes en Miami, compartiendo sus experiencias y liderando una demostración de breaking. Project UP de Comcast sorprendió a los estudiantes con laptops gratuitas. Victor habló sobre la importancia de la campaña, el papel de su familia en su éxito y la importancia de mantenerse conectado mientras viaja para competencias. También compartió sus pensamientos sobre el debut del breaking en los Juegos Olímpicos de París 2024 y sus consejos para los atletas aspirantes.
Comcast의 Xfinity가 '길을 밝히다'라는 새로운 히스패닉 광고 캠페인을 시작했습니다. 이 캠페인에는 세계 챔피언 B-Boy이자 미국 올림픽 선수인 빅터 몬탈보가 등장합니다. 텔레문도와 NBC에서 방영되는 이 캠페인은 빅터의 세계 챔피언 B-Boy가 되기 위한 여정을 보여주고 그가 라틴계 가족과 커뮤니티의 지지를 받았음을 강조합니다.
캠페인 출범의 일환으로 빅터는 마이애미의 예술 마그넷 학교에서 댄스 학생들을 방문하여 자신의 경험을 나누고 브레이킹 시범을 이끌었습니다. Comcast의 Project UP은 학생들에게 무료 노트북을 선물했습니다. 빅터는 캠페인의 중요성, 그의 성공에 대한 가족의 역할, 그리고 대회 참가 중 연결을 유지하는 것의 중요성에 대해 이야기했습니다. 그는 또한 2024년 파리 올림픽에서 브레이킹의 데뷔에 대한 자신의 생각과 미래의 운동선수를 위한 조언을 공유했습니다.
Xfinity de Comcast a lancé une nouvelle campagne publicitaire hispanique intitulée 'Éclairer le chemin', mettant en vedette le champion du monde B-Boy et olympien américain Victor Montalvo. La campagne, diffusée sur Telemundo et NBC, montre le parcours de Victor pour devenir champion du monde B-Boy et met en avant le soutien qu'il a reçu de sa famille et de sa communauté latino.
Dans le cadre du lancement de la campagne, Victor a rendu visite à des étudiants en danse dans une école d'arts à Miami, partageant ses expériences et dirigeant une démonstration de breaking. Le projet UP de Comcast a surpris les étudiants avec des ordinateurs portables gratuits. Victor a discuté de la signification de la campagne, du rôle de sa famille dans son succès et de l'importance de rester connecté lors de ses déplacements pour les compétitions. Il a également partagé ses pensées sur le début du breaking aux Jeux Olympiques de Paris 2024 et ses conseils pour les athlètes en herbe.
Comcast's Xfinity hat eine neue hispanische Werbekampagne mit dem Namen 'Licht den Weg' gestartet, die den Weltmeister B-Boy und US-Olympioniken Victor Montalvo präsentiert. Die Kampagne, die auf Telemundo und NBC ausgestrahlt wird, zeigt Victors Weg zum Weltmeister B-Boy und hebt die Unterstützung hervor, die er von seiner latino Familie und Community erhalten hat.
Im Rahmen des Kampagnenstarts besuchte Victor Tanzschüler an einer Kunstschule in Miami, teilte seine Erfahrungen und leitete eine Breaking-Demonstration. Comcast's Project UP überraschte die Schüler mit kostenlosen Laptops. Victor sprach über die Bedeutung der Kampagne, die Rolle seiner Familie für seinen Erfolg und die Wichtigkeit, während der Reisen zu Wettbewerben verbunden zu bleiben. Er teilte auch seine Gedanken über das Debüt des Breakings bei den Olympischen Spielen in Paris 2024 und seine Ratschläge für aufstrebende Athleten.
- Xfinity launched a new Hispanic advertising campaign, potentially expanding its market reach
- Partnership with World Champion B-Boy Victor Montalvo may enhance brand visibility and appeal
- Campaign aligns with Olympic Games Paris 2024, where breaking debuts as a sport, potentially increasing audience engagement
- None.
By Jose Velez Silva
NORTHAMPTON, MA / ACCESSWIRE / September 30, 2024 / Comcast Corporation
Earlier this year, Xfinity joined forces with World Champion and U.S. Olympian, Breaking, Victor Montalvo, to launch our newest Hispanic advertising campaign, "Light the Way," which airs nationwide on Telemundo and NBC.
A tribute to our Hispanic heritage, the ad depicts Victor at different stages of his life and tells the story of his journey to become a World Champion B-Boy and the support he received from his Latino family and community along the way. The ad ends with Victor's role in passing his community's strength along to light the way for the next generation, helping build a better future for us all, our Team of Tomorrow. Victor's story is part of our collective Latino experience - our parents and grandparents and great-grandparents made life-changing decisions to give us a better opportunity here in the United States, and we are committed to do the same.
To celebrate the launch of his campaign, Victor visited dance students at a magnet school for the arts in Miami, where he spoke about his personal journey to becoming a world champion in breaking and shared advice that he's learned from his journey. Later, he led a breaking demo with the students, and partnered with Comcast's Project UP to surprise all students in the dance program with free laptops.
I had the chance to chat with Victor about his Xfinity campaign, his journey to Team USA, and how being connected to the Internet helps to keep him inspired.
Q: "Light the Way" showcases the community that helped you on your journey to becoming a breaking world champion - what does this campaign mean to you?
A: This campaign is special to me because it tells my story, and I never thought anyone would ever care to tell my story to the world. On the set, I felt emotional, remembering how I started this journey and not expecting to be where I am today - a Latino representing Team USA. I also love that the campaign's message is about inspiring the next generation. It's a really good feeling to be part of an ad about our Latino story that is so positive and brings joy and excitement about the Olympic Games to others.
Q: Tell me more about your family - what part have they played in your path to Team USA?
A: I would not be where I am today without my family. My parents are both from Mexico - Puebla and Ciudad Juarez - and they moved here to put me and my siblings on the path to success. My dad and his twin brother used to break in Mexico and taught me and my siblings; I started when I was about 6, and later became more serious about it when I was 10. My family and community have spent long hours helping me train, looking out for me, and lifting me up when I've been down. And when we celebrate, it's the best - everyone comes over and we have a carne asada cookout and there's music and dancing - my family's love and support is what keeps me going.
Q: Your career is taking you all around the world - is it hard being away from your family while you're training?
A: Absolutely. I live for our video calls - thanks to the Internet, I can keep them close. For me, connectivity means staying close to their joy and inspiration. I was excited to find out that Comcast rolled out their Xfinity Athlete Connections program, so I can stay connected with my family, no matter where I am.
Q: The Olympic Games Paris 2024 is the first in history to include breaking as a sport, and you made history as one of the first breakers to qualify. How did you feel when you found out?
A: It was truly surreal to learn I had qualified. Growing up, because I was so immersed in the breaking scene, I never really thought much about the Olympics. But I remember when the world was watching Usain Bolt break his own record, and there's no question that having the chance to compete in the Olympics is life changing. Historically, people have stereotypes of breaking, but now the world is going to see what it's all about - pop culture, self-expression, music, and fun. We're bringing something new to the table and I'm thrilled to be a part of it.
Q: What were your goals for this year's Olympic Games?
A: From a competitor's standpoint, this was the toughest competition in the breaking scene among the top 16 Breakers on earth, so you have to be on point - there is no room for mistakes. Still, breaking is dynamic and soulful, and it's about peace, love, community, and having fun, so my biggest goal was to have fun, meet other athletes, enjoy myself, and get inspired. I really wanted to enjoy the whole experience, and not overthink it - overthinking can mess you up. So win or lose, I tried my best to win, but I also wanted to make sure to find the joy in it.
Q: Your Xfinity spot also talks about inspiring the Team of Tomorrow; what's your advice to the next generation?
A: It was awesome to spend some time with the next generation of dancers in Miami on the same day "Light the Way" launched, and I loved being able to share in the free laptop surprise with them. My advice to anyone who is pursuing their dream is to stay consistent, always be a student of your sport, and learn from your losses - you will get there.
As a Latino living in the United States, it was truly inspiring to spend time with Victor during the filming of our "Light the Way" spot and to work with him throughout the campaign creative process. He has a clear vision for his creativity that weaves in the influence of our Latino culture and his upbringing into a panoply of moves, athleticism, and beats that makes us all proud to see him represent Latinos at the Olympic Games Paris 2024. Comcast is a proud partner of Team USA and we're thrilled to be able to provide Xfinity connectivity to tens of millions of Americans, bringing the fastest connection to Paris - and the joy and thrill of the Olympic and Paralympic Games to everyone's home.
Jose Velez Silva is VP of Multicultural Strategy, Operations and Community Engagement.
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SOURCE: Comcast Corporation
View the original press release on accesswire.com
FAQ
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