USA Gymnastics and Comcast Announce Multi-Year Partnership Renewal

Rhea-AI Summary

Comcast (CMCSA) has renewed its multi-year partnership with USA Gymnastics through 2028, maintaining its Xfinity brand as the organization's official Internet, Mobile, and Video provider. The partnership includes title sponsorship of the Xfinity U.S. Gymnastics Championships and presenting partnership for National, World Championships, and 2028 Olympic Teams.

The 2025 Xfinity U.S. Gymnastics Championships is scheduled for August 7-10 in New Orleans. As part of the agreement, Comcast will support USAG programs including HUGS for athletes with special needs and adaptive programs. This renewal aligns with Comcast NBCUniversal's broader Olympic commitment, having secured U.S. media rights through 2036.

Positive

• Extended partnership secures long-term brand presence in Olympic sports through 2028
• Strengthens Comcast's media rights portfolio with Olympic content through 2036
• Strategic positioning ahead of LA 2028 Olympics enhances market visibility

Negative

• None.

Comcast returns as title sponsor of Xfinity U.S. Gymnastics Championships and presenting partner of USA Gymnastics’ National, World Championships, and 2028 Olympic Teams.

INDIANAPOLIS--(BUSINESS WIRE)-- USA Gymnastics (USAG) today announced global media and technology company, Comcast, will continue to have its Xfinity brand serve as the organization’s official Internet, Mobile, and Video provider through 2028. Comcast will power USA Gymnastics National Teams along their journeys through the LA 2028 Olympic Games while also championing the next generation of gymnasts across the country.

“USA Gymnastics is the gold standard for the sport, and we’re honored to support these world-class athletes as they pursue their Olympic dreams,” said, Matt Lederer, Vice President of Brand Partnerships & Engagement at Comcast. “After a historic performance in Paris, we’re thrilled to continue our partnership with this incredible team on the road to LA 2028, when we welcome the Summer Olympic & Paralympic Games back to the United States for the first time in 32 years for another extraordinary games.”

As part of their partnership, the U.S. men’s and women’s artistic gymnastics national championships will continue to be titled Xfinity U.S. Gymnastics Championships through 2028, with the 2025 Xfinity U.S. Gymnastics Championships set for August 7-10 in New Orleans. Comcast will also support the growth of existing USAG programs like HUGS, which serves athletes with special needs, and will support adaptive programs in the sport.

“Comcast has been a tremendous partner who helped elevate the Paris Olympic journey, and we look forward to continuing our collaboration through Los Angeles,” USA Gymnastics President and CEO Li Li Leung said. “The company’s commitment to innovation and to athletes through a wide range of programs will serve the sport and fans in a holistic and exciting way.”

The renewed partnership builds on Comcast NBCUniversal’s longstanding commitment to the Olympic and Paralympic Games. For decades, NBC has been home to the incredible stories and inspiration of the Olympic and Paralympic Games for millions of Americans, a legacy that Comcast embraced when it acquired NBCUniversal in 2011, immediately securing the U.S. media rights from the International Olympic Committee, which now extend through 2036.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250327692587/en/

USA Gymnastics

Jill Geer

(317) 829-5657

Comcast

Hanna Henry

(267) 879-2227

Source: Comcast Corporation

FAQ

When will the 2025 Xfinity U.S. Gymnastics Championships take place under CMCSA sponsorship?

The 2025 Xfinity U.S. Gymnastics Championships will be held from August 7-10 in New Orleans.

How long does Comcast's (CMCSA) renewed partnership with USA Gymnastics extend?

The partnership extends through 2028, covering the LA 2028 Olympic Games period.

What programs will CMCSA support through its USA Gymnastics partnership?

Comcast will support the HUGS program for athletes with special needs and other adaptive programs in gymnastics.

How long does Comcast (CMCSA) hold the U.S. media rights for Olympic coverage?

Comcast NBCUniversal holds the U.S. Olympic media rights through 2036.