Comcast’s Xfinity Launches $70 Sports and News Video Package

Rhea-AI Summary

Comcast (CMCSA) has launched Sports & News TV, a new video package for Xfinity Internet customers priced at $70 monthly. The package includes 50+ broadcast, cable news and sports channels, Peacock subscription, and 300 hours of cloud DVR storage.

The service features local broadcast channels (ABC, CBS, FOX, NBC, Telemundo, Univision), national news channels (CNBC, CNN, FOX News, MSNBC), and sports coverage through ACC Network, Big Ten Network, ESPN, FS1, GOLF Channel, and SEC Network. Customers can access content through the Xfinity Stream app on various platforms or add an X1 TV box for enhanced features.

Additional options include More Sports & Entertainment package for $9.95/month and StreamSaver with Netflix and Apple TV+ for $15/month. The service requires no contracts or commitments and is available to both new and existing customers.

Positive

• Launch of new revenue stream with $70 monthly Sports & News TV package
• No contract requirement potentially attracts more customers
• Additional revenue opportunities through add-on packages ($9.95 and $15)
• Leverages existing infrastructure and content partnerships
• Cross-platform accessibility increases market reach

Negative

• Faces strong competition in crowded streaming market
• Potential cannibalization of existing higher-priced cable packages

Insights

Media Streaming Analyst

Comcast's new $70 Sports & News TV package marks a calculated strategic pivot in the streaming landscape, designed to address the critical pain point of sports content fragmentation while defending against subscriber erosion. This hybrid offering represents a significant business model evolution, combining traditional cable elements with streaming flexibility.

The package's structure reveals three key strategic advantages:

• The inclusion of 50+ channels plus Peacock creates a compelling value proposition compared to purchasing multiple standalone streaming services, which could collectively cost upwards of $100 monthly
• By requiring Xfinity Internet subscription, Comcast strengthens its core broadband business while creating a natural barrier to churn
• The flexible, contract-free structure appeals to younger demographics who resist traditional cable commitments

The timing is particularly strategic, coinciding with Peacock's upcoming NBA rights acquisition and the broader fragmentation of sports content across streaming platforms. This positions Comcast to capture value from sports fans increasingly frustrated with managing multiple subscriptions.

From a revenue perspective, while the $70 price point may seem aggressive, the package's structure suggests healthy margins through reduced customer acquisition costs and equipment overhead. The additional upsell opportunities through add-on packages ($9.95 for More Sports & Entertainment, $15 for StreamSaver) create meaningful revenue expansion potential.

This launch represents a broader industry shift toward hybrid content delivery models, potentially influencing how other cable providers approach the streaming transition. The success of this package could accelerate similar offerings from competitors, ultimately reshaping the pay-TV landscape.

Xfinity Sports & News TV Includes 50+ Broadcast, Cable News and Sports Channels, Premium DVR, Plus Peacock for One Simple, All-in Monthly Price

Brings Together Local and National News, Live Sports from NFL, NBA, NHL, MLB and NCAA, Hit Movies, Primetime TV and More

PHILADELPHIA--(BUSINESS WIRE)-- Comcast today announced the launch of Sports & News TV, a new video package for Xfinity Internet customers that brings together live news, top sporting events from NFL, NBA, NHL, MLB and NCAA, hit movies and shows, and primetime TV all in one place.

Comcast launches a new video package for Xfinity Internet customers that brings together live news and top sporting events (Photo: Business Wire)

Sports & News TV is available for a simple, all-in monthly price of $70 when combined with Xfinity Internet, all backed by a broadband network built for streaming and live sports. The new package includes 50+ broadcast, cable news and sports channels, a subscription to Peacock, 300 hours of cloud DVR storage, plus access to 100+ free streaming channels seamlessly integrated into the channel guide and throughout the browsing experience.

“With Sports & News TV, we’ve brought together top networks for live sports and news and Peacock, the best streaming service for sports fans, to create a new video bundle packed with the best content at an unbeatable price, all accessible within a premium viewing experience that makes it easy for customers to find the content they care about most,” said John Dixon, Senior Vice President, Entertainment, Comcast. “Sports & News TV is a terrific option for customers looking for a great value in entertainment without sacrificing their favorite live sports and news channels.”

Available to new and existing Xfinity customers, Sports & News TV includes:

• Every local broadcast channel including ABC, CBS, FOX, NBC, Telemundo and Univision.
• Popular national news channels including CNBC, CNN, FOX News and MSNBC.
• Sports channels with live coverage spanning college and professional sports including ACC Network, Big Ten Network, ESPN, FS1, GOLF Channel, and SEC Network.
• Access to Peacock’s expansive selection of breakout original series, more than 8,000 hours of live sports including NFL football, Premier League soccer, WWE and coming soon NBA basketball, hit movies right after they’re in theaters, next day access to all new shows from NBC and Bravo, fan-favorite library content and daily live news.
• 300 hours of cloud DVR storage.
• Seamless access to 100+ streaming channels within the channel guide, complementing the already robust line up of programming with channels such as American Crimes, E! Keeping Up, FOX Sports, Telemundo Al Dia, TODAY All Day, Sky News, and more.
• Simple, all-in pricing with no contracts or commitments required.

Customers looking for the best, most-interactive and immersive viewing experience can add an X1 TV box to their subscription to get features like Enhanced 4K, Multiview, Odds Zone, integrated search with the Xfinity voice remote, and more. For customers who prefer watching on their own streaming devices, Sports & News TV is also accessible in-home and on-the-go via the Xfinity Stream app on supported third-party platforms like Apple TV, Fire TV, iOS, Roku and more.

Sports & News TV joins a growing catalog of video packages and streaming options offered by Xfinity, all designed to help customers save money on their favorite entertainment via the nation’s best and most reliable network in and out of the home. Xfinity customers have the option to combine some packages together so they can build an entertainment bundle to suit their unique needs. For example, Sports & News TV customers looking for more live sports can add the More Sports & Entertainment package that includes channels like NFL RedZone, NFL Network, MLB Network, NBA TV and NHL Network for an additional $9.95 per month. For an additional $15, they can add Xfinity StreamSaver with Netflix and Apple TV+ to enjoy more of their favorite streaming entertainment.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250123184304/en/

Debbie Frey

Comcast Corporation

Debbie_Frey@Comcast.com

Source: Comcast Corporation

FAQ

What channels are included in Comcast's (CMCSA) new Sports & News TV package?

The package includes 50+ channels including ABC, CBS, FOX, NBC, Telemundo, Univision, CNBC, CNN, FOX News, MSNBC, ACC Network, Big Ten Network, ESPN, FS1, GOLF Channel, and SEC Network.

How much does CMCSA's Sports & News TV package cost per month?

The Sports & News TV package costs $70 per month when combined with Xfinity Internet service.

What additional features come with CMCSA's Sports & News TV subscription?

The subscription includes Peacock streaming service, 300 hours of cloud DVR storage, and access to 100+ free streaming channels.

What add-on options are available for CMCSA's Sports & News TV package?

Customers can add More Sports & Entertainment package for $9.95/month (including NFL RedZone, NFL Network, MLB Network, NBA TV, NHL Network) and StreamSaver with Netflix and Apple TV+ for $15/month.

Does CMCSA's Sports & News TV package require a contract?

No, the Sports & News TV package does not require any contracts or commitments.