Comcast’s Central Division Taps Javier Garcia as New Senior Vice President, Sales & Marketing

Rhea-AI Summary

Comcast has named Javier Garcia as the new Senior Vice President of Sales & Marketing for its Central Division, headquartered in Atlanta, Georgia. Garcia, who has over 20 years of experience in the connectivity, digital media, and technology sectors, will oversee brand and product marketing, sales, and customer retention strategies across 12 states.

Garcia has been with Comcast since 2014, previously holding roles such as Senior Vice President of Competitive Marketing and Strategy and Senior Vice President of Sales & Marketing for the Comcast Florida Region. He has also led Comcast's multicultural services strategy for Xfinity products. Garcia’s extensive expertise in multicultural engagement and his results-driven approach are expected to enhance Comcast's brand and drive strategic growth.

Christine Whitaker, President of Comcast's Central Division, expressed confidence in Garcia's ability to propel the brand forward with innovative and customer-centric strategies.

Positive

• Appointment of Javier Garcia as Senior Vice President of Sales & Marketing, expected to drive strategic growth.
• Garcia brings over 20 years of experience in connectivity, digital media, and technology.
• Proven track record in competitive marketing and product strategy, potentially enhancing Comcast's brand.

Negative

• None.

ATLANTA--(BUSINESS WIRE)-- Comcast has announced the appointment of Javier Garcia to its Central Division senior leadership team as the Senior Vice President of Sales & Marketing, headquartered in Atlanta, Georgia. In this role, Garcia will lead the Division’s sales and marketing functions, overseeing brand and product marketing, sales, and customer retention strategies for Comcast’s largest operating Division, spanning 12 states.

(Photo: Business Wire)

"For nearly a decade at Comcast, Javier has implemented customer-centric, innovative, and engaging strategies to propel the brand forward in a constantly changing, high-demand industry," said Comcast Central Division President Christine Whitaker. "I am confident that his results-driven approach to driving strategic growth and building competitive teams, combined with his extensive expertise in multicultural engagement, will continue to enhance Comcast as a beloved consumer brand across our Division."

An accomplished executive, Garcia has more than 20 years of experience in connectivity, digital media, and technology. Before joining Comcast, Garcia served as General Manager of Yahoo U.S. Hispanic, where he successfully initiated a complete rebranding of the business to better address and capture opportunities within the bicultural market.

Garcia joined Comcast in 2014 and most recently served as the Senior Vice President of Competitive Marketing and Strategy for the Central Division. In this role, he was responsible for driving strategic growth, competitive intelligence, and product marketing. He also held the position of Senior Vice President of Sales & Marketing for the Comcast Florida Region, where he oversaw indirect sales, customer service centers, Xfinity retail stores, community account representatives, and video production operations. Additionally, Garcia served as the Senior Vice President and General Manager of Multicultural Xfinity Services, where he directed, designed, and implemented Comcast’s multicultural services strategy across all Xfinity products.

Passionate about Diversity, Equity, Inclusion & Belonging, Garcia currently serves as the executive lead and national champion for Comcast’s Employee Resource Group Unidos. He has also served on Comcast Cable’s Diversity, Equality and Inclusion Council.

To learn more about Garcia and his role at Comcast visit South.Comcast.com.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240701960147/en/

Suzanne Forte

Public Relations Director

Comcast | Central Division

P: 404.955.4374

Email: Suzanne_Forte@comcast.com

Source: Comcast Corporation

FAQ

Who is the new Senior Vice President of Sales & Marketing for Comcast Central Division?

Javier Garcia has been appointed as the new Senior Vice President of Sales & Marketing for Comcast Central Division.

When was Javier Garcia appointed as Senior Vice President of Sales & Marketing for Comcast Central Division?

Javier Garcia was announced as the new Senior Vice President of Sales & Marketing on October 19, 2024.

What responsibilities will Javier Garcia have in his new role at Comcast?

Javier Garcia will lead brand and product marketing, sales, and customer retention strategies across 12 states in Comcast's Central Division.

How long has Javier Garcia been with Comcast?

Javier Garcia has been with Comcast since 2014.

What is Comcast's stock symbol?

Comcast's stock symbol is CMCSA.