Comcast RISE Awards 13 Black-Owned, Small Businesses in Twin Cities with Marketing and Technology Resources and Makeovers

Rhea-AI Summary

Comcast Corporation (NASDAQ: CMCSA) has launched the first round of the Comcast RISE initiative, granting over 700 small businesses access to consulting, media production services, and technology upgrades tailored to their needs. This program, aimed at supporting businesses impacted by COVID-19, is now open to BIPOC-owned companies. Recipients in the Twin Cities include diverse businesses such as restaurants and educational services. Comcast RISE is part of a broader $100 million initiative focused on diversity, equity, and inclusion.

Positive

• Over 700 businesses receiving valuable support through Comcast RISE.
• Expansion of eligibility to include BIPOC-owned businesses.
• Targeted assistance aimed at helping small enterprises recover from COVID-19 impact.

Negative

• None.

ST. PAUL, Minn.--(BUSINESS WIRE)--Comcast Corporation (NASDAQ: CMCSA) today announced the first round of Comcast RISE award recipients — over 700 businesses will receive consulting, media and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology upgrades from Comcast Business, based on the specific needs. This includes 13 small businesses in the Twin Cities, from restaurants and salons to professional services and retail shops.

Today, the next phase of Comcast RISE, the multiyear, multi-faceted initiative launched in October to help strengthen small businesses hard hit by COVID-19, opens eligibility to include Black, Indigenous, and People of Color (BIPOC)-owned, small businesses. They can apply at www.ComcastRISE.com.

“We are thrilled to be selected for the Comcast Twin Cities RISE grant,” said Justin Butler, General Manager, Duck Donuts of Woodbury. “2020 has brought several unique challenges to businesses in the Twin Cities and we are pleased to see Comcast deploy value-added services to help businesses through this period and lay a foundation for future growth."

RISE recipients in the Twin Cities include:

• Sammy’s Avenue Eatery, LLC
• Duck Donuts of Woodbury
• Tendercare Learning Center, LLC
• West Indies Soul Food, Inc.
• Hearthside Pizza
• The Zen Bin, LLC
• Clawed By Davia
• Wellspring Second Chance Center
• Junita's Jar
• Juice With Love, LLC
• Independent Living Partners, LLC
• The Creative Studio MN
• Vivid Concepts Media

The first phase of Comcast RISE, which stands for “Representation, Investment, Strength and Empowerment,” focused on U.S. Black-owned, small businesses, those hit hardest by the pandemic according to a recent study from the National Bureau of Economic Research. Comcast RISE brings together two of the company’s brands — Comcast Business and Effectv, both with expertise in the small business space — to empower business owners with the expertise and resources needed to navigate the economic effects of the pandemic.

“At a time when so many in our small business communities are struggling, it’s incredibly humbling to be able to give back and share our knowledge and resources with those hit hardest by the pandemic. We want to help our partners and communities rise,” said J.D. Keller, regional senior vice president, Comcast Twin Cities. “I could not be more pleased to open this program to the entire BIPOC community and continue this positive momentum.”

Comcast RISE consists of the following main components:

• A media and technology resources program: This pillar combines Effectv’s renowned media platform and marketing expertise, its award-winning creative agency, Mnemonic, and state-of-the-art technical support from Comcast Business to help small businesses foster and elevate growth. Recipients will receive help with their marketing, media campaigns and creation of 30-second commercials, as well as equipment and technology upgrades, including:
  • Consulting: Advertising and marketing consultations with local Effectv marketing, research and creative teams to gain insights on how to grow their business.
  • Media: A linear TV media campaign to run over a 90-day period.
  • Creative Production: Turnkey :30 TV commercial production for their businesses.
  • Technology Makeovers: Computer equipment and Internet, Voice and Cybersecurity services for up to a 12-month period. (Taxes and other fees may still apply for tech makeover services.)
• Business resources to help with curated content: Comcast has launched the Comcast RISE destination complete with aggregated small business news, tips, insights and more on the X1 platform. The destination is designed to help businesses grow by empowering them through education, inspiration and entertainment. Just say “Comcast RISE” into the X1 voice remote.
• Grants: In early 2021, Comcast will be awarding grants of up to $10,000 each for U.S.-based small and diverse businesses that have been in operations for three to five years.

Comcast RISE is part of a larger $100 million Diversity, Equity and Inclusion initiative that Comcast launched this summer. In June, Comcast NBCUniversal announced the development of a comprehensive, multiyear plan to allocate $75 million in cash and $25 million in media over the next three years to fight injustice and inequality against any race, ethnicity, gender identity, sexual orientation or ability. Visit www.ComcastRISE.com to apply, for more information and the latest updates.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United States’ largest high-speed internet, video, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe's leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. Visit www.comcastcorporation.com for more information.

About Comcast Business

About Comcast Business Comcast Business offers Ethernet, Internet, Wi-Fi, Voice, TV and Managed Enterprise Solutions to help organizations of all sizes transform their business. Powered by an advanced network, and backed by 24/7 customer support, Comcast Business is one of the largest contributors to the growth of Comcast Cable. Comcast Business is the nation’s largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market; recognized over the last two years by leading industry associations as one of the fastest growing providers of Ethernet services. For more information, call 866-429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social.

About Effectv

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit www.effectv.com.