Comcast NBCUniversal Celebrates Hispanic Heritage Month 2024
Comcast NBCUniversal is celebrating Hispanic Heritage Month 2024 with a company-wide campaign called 'Celebrating All That We Are (Celebrando Todo Lo Que Somos)'. The initiative highlights the diversity and influence of Hispanic and Latino communities on American culture and entertainment.
Key features include:
- NBCUniversal and Telemundo's multiplatform, bilingual initiative across their entire portfolio
- Xfinity's curated collection of bilingual and bicultural content on X1, Stream, Flex, and Xumo Stream Box
- Guest editor recommendations from celebrities like Eva Longoria, John Leguizamo, and Laurie Hernandez
- Exclusive interviews and new content debuts
- Xfinity Rewards program offering special perks and experiences
- Social media campaign recognizing monumental Latinos
- Digital equity initiatives through Project UP, partnering with organizations like UnidosUS and Hispanic Federation
- Employee-led events exploring Latino cultures
Comcast NBCUniversal celebra il Mese del Patrimonio Ispanico 2024 con una campagna aziendale chiamata 'Celebrare Tutto Ciò Che Siamo (Celebrando Todo Lo Que Somos)'. L'iniziativa mette in luce la diversità e l'influenza delle comunità ispaniche e latine sulla cultura e sull'intrattenimento americani.
Le caratteristiche principali includono:
- l'iniziativa multicanale e bilingue di NBCUniversal e Telemundo su tutto il loro portfolio
- la collezione curata di contenuti bilingui e biculturali di Xfinity su X1, Stream, Flex e Xumo Stream Box
- raccomandazioni di editori ospiti da celebrità come Eva Longoria, John Leguizamo e Laurie Hernandez
- interviste esclusive e nuovi lanci di contenuti
- il programma Xfinity Rewards che offre vantaggi e esperienze speciali
- campagna sui social media che riconosce i latini monumentali
- iniziative di equità digitale attraverso il Progetto UP, collaborando con organizzazioni come UnidosUS e la Hispanic Federation
- eventi guidati dai dipendenti per esplorare le culture latine
Comcast NBCUniversal está celebrando el Mes de la Herencia Hispana 2024 con una campaña a nivel empresarial llamada 'Celebrando Todo Lo Que Somos'. La iniciativa destaca la diversidad y la influencia de las comunidades hispanas y latinas en la cultura y el entretenimiento estadounidense.
Las características clave incluyen:
- iniciativa bilingüe y multiplataforma de NBCUniversal y Telemundo en todo su portafolio
- la colección curada de contenido bilingüe y bicultural de Xfinity en X1, Stream, Flex y Xumo Stream Box
- recomendaciones de editores invitados de celebridades como Eva Longoria, John Leguizamo y Laurie Hernandez
- entrevistas exclusivas y estrenos de nuevo contenido
- el programa Xfinity Rewards que ofrece beneficios y experiencias especiales
- campaña en redes sociales reconociendo a latinos monumentales
- iniciativas de equidad digital a través del Proyecto UP, asociándose con organizaciones como UnidosUS y la Hispanic Federation
- eventos dirigidos por empleados que exploran las culturas latinas
Comcast NBCUniversal은 2024년 히스패닉 유산의 달을 기념하여 '우리가 모두 있는 것 축하하기 (Celebrando Todo Lo Que Somos)' 라는 회사 전체 캠페인을 진행합니다. 이 이니셔티브는 미국 문화와 엔터테인먼트에 대한 히스패닉 및 라틴 커뮤니티의 다양성과 영향을 강조합니다.
주요 특징은 다음과 같습니다:
- NBCUniversal과 Telemundo의 전체 포트폴리오를 아우르는 다중 플랫폼, 이중 언어 이니셔티브
- Xfinity의 X1, Stream, Flex 및 Xumo Stream Box에서 제공하는 이중 언어 및 다문화 콘텐츠 모음
- Eva Longoria, John Leguizamo 및 Laurie Hernandez와 같은 유명 인사들의 특별 에디터 추천
- 독점 인터뷰 및 새 콘텐츠 공개
- 특별 혜택 및 경험을 제공하는 Xfinity Rewards 프로그램
- 기념비적인 라틴 사람들을 인정하는 소셜 미디어 캠페인
- UnidosUS 및 Hispanic Federation과 같은 조직과 파트너십을 통해 진행되는 프로젝트 UP을 통한 디지털 형평성 이니셔티브
- 라틴 문화 탐구를 위한 직원 주도 이벤트
Comcast NBCUniversal célèbre le Mois du Patrimoine Hispanique 2024 avec une campagne à l'échelle de l'entreprise intitulée 'Célébrons Tout Ce Que Nous Sommes (Celebrando Todo Lo Que Somos)'. L'initiative met en avant la diversité et l'influence des communautés hispaniques et latines sur la culture et le divertissement américains.
Les principales caractéristiques comprennent :
- l'initiative multilingue et multiplateforme de NBCUniversal et Telemundo dans l'ensemble de leur portefeuille
- la collection soigneusement sélectionnée de contenus bilingues et biculturels de Xfinity sur X1, Stream, Flex et Xumo Stream Box
- des recommandations d'éditeurs invités de célébrités telles qu'Eva Longoria, John Leguizamo et Laurie Hernandez
- des interviews exclusives et des lancements de nouveaux contenus
- le programme Xfinity Rewards offrant des avantages et des expériences spéciales
- une campagne sur les réseaux sociaux reconnaissant des Latinos emblématiques
- des initiatives d'équité numérique via le Projet UP, en partenariat avec des organisations comme UnidosUS et la Hispanic Federation
- des événements dirigés par des employés explorant les cultures latines
Comcast NBCUniversal feiert den Monat des hispanischen Erbes 2024 mit einer unternehmensweiten Kampagne namens 'Das Feiern, was wir sind (Celebrando Todo Lo Que Somos)'. Die Initiative hebt die Vielfalt und den Einfluss der hispanischen und lateinamerikanischen Gemeinschaften auf die amerikanische Kultur und Unterhaltung hervor.
Zu den wichtigsten Merkmalen gehören:
- die multilinguale, plattformübergreifende Initiative von NBCUniversal und Telemundo in ihrem gesamten Portfolio
- die kuratierte Sammlung von zweisprachigen und bikulturellen Inhalten von Xfinity auf X1, Stream, Flex und Xumo Stream Box
- Empfehlungen von Gastredakteuren wie Eva Longoria, John Leguizamo und Laurie Hernandez
- exklusive Interviews und Premieren neuer Inhalte
- das Xfinity Rewards-Programm, das spezielle Vergünstigungen und Erlebnisse bietet
- eine Social-Media-Kampagne, die monumentale Latinos anerkennt
- Initiativen zur digitalen Chancengleichheit über Project UP, in Partnerschaft mit Organisationen wie UnidosUS und der Hispanic Federation
- von Mitarbeitern geleitete Veranstaltungen zur Erkundung lateinamerikanischer Kulturen
- None.
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NORTHAMPTON, MA / ACCESSWIRE / October 11, 2024 / Comcast Corporation
All year long, Comcast NBCUniversal is proud to showcase the diversity and influence of Hispanic and Latino communities on American culture, entertainment, and more. This Hispanic Heritage Month, it is honoring the multi-layered and richly complex identities found within Hispanic and Latino communities with the company-wide campaign, "Celebrating All That We Are (Celebrando Todo Lo Que Somos)."
NBCUniversal and Telemundo's "Celebrating All That We Are (Celebrando Todo Lo Que Somos)" Campaign
NBCUniversal is celebrating Hispanic Heritage Month with "Celebrating All That We Are," (Celebrando Todo Lo Que Somos) a multiplatform, bilingual initiative commemorating the multifaceted identity of Hispanics across the U.S. For the fourth consecutive year, the campaign will be adopted across the entire portfolio of NBCUniversal channels and social networks to celebrate the rich diversity of the more than 62 million Hispanics living in the United States today. Keep up with all of NBCUniversal and Telemundo's Hispanic Heritage content by following the hashtags #AllThatWeAre and #TodoLoQueSomos.
Xfinity's Latino TV & Film Destination
All year long, Xfinity and NOW TV Latino customers on X1, Flex, and Xumo Stream Box can enjoy free access to thousands of on demand choices in both English and Spanish. This Hispanic Heritage Month, Xfinity is proud to announce a curated collection of bilingual and bicultural movies, TV shows, and more on X1, Stream, Flex, and Xumo Stream Box. The destination, "Celebrating All That We Are," includes unique programming that celebrates our multifaceted, multicultural identities: entrepreneurs, artists, athletes, philanthropists, and more, as well as what glues us together: our resilience, family roots, passion for food, and love for fútbol.
This year's collection features movies and specials curated by Comcast's in-house editor and content expert, Marcela Ramirez, as well as free content every week of the month as part of the "Free this Week" campaign. Check out which networks will be highlighted each week:
9/16: Sony Cine, RCN Novelas, and Canal SUR
9/23:Kids Street en español, Vme Kids, Baby First en español, and Primo TV
9/30: Cinelatino, FlixLatino, and Kanal D Drama
10/7: ViendoMovies, Televisión Dominicana, and VideoRola
Xfinity Viewing Recommendations & New Features
Philanthropist, producer, director, and award-winning actress Eva Longoria will serve as a guest editor, providing a selection of must-watch movies to enjoy this month. Additionally, award-winning actor and activist John Leguizamo and Olympic Gold Medalist Laurie Hernandez will share their top picks. Xfinity customers can also check out exclusive interviews with John, Laurie, and award-winning DJ, producer, and musician Louie Vega, and view staff picks from our very own Unidos Employee Resource Group members.
The Network, a free, ad-supported streaming app on Flex, Xumo Stream Box, and coming soon to Xumo TV, is making its debut on X1. On The Network, customers can check out John Leguizamo's latest TV series, The Green Veil, a compelling drama which Xfinity is proud to offer as an ad-free viewing experience during Hispanic Heritage Month.
Black Experience on Xfinity premiered Two Beats, One Soul, a documentary that celebrates and explores the synergies of two cultures by recreating traditional Cuban sounds and rhythms in today's musical landscape on September 15. Created by powerhouse music producers Ray and Vivian Chew and Antonio Martinez, the film features Eric Benét, Louie Vega, and Latin Grammy Winner Sergio George.
Additional curations feature the best of what to watch from several of the Project UP community partners including the Hispanic Federation, UnidosUS, Esperanza, and Prospera, alongside nine films from the Philadelphia Latino Arts & Film Festival. And, until October 15, through the "Stream it Forward" program in partnership with Amazon Fire TV, Xfinity will sponsor a content hub with movies in Spanish and English that feature Hispanic leads in the cast or film production. Amazon will donate
To access the above content and more, Xfinity customers can just say "Latino" into their bilingual Xfinity and Xumo Voice Remote.
Xfinity Rewards
Customers who join Xfinity Rewards during Hispanic Heritage Month can enter to win exciting perks like a Telemundo Center Behind the Scenes VIP Tour and tickets to WWE Royal Rumble on February 1, 2025. Members can also receive Fandango BOGO movie tickets when signing up for NOW TV Latino, enjoy
Monumentalizing the Latino Heroes of Today
Xfinity will also celebrate Hispanic Heritage Month this fall with a social media campaign recognizing three monumental Latinos for their achievements in elevating Latino culture, representation, and stories. Monuments will appear in unique locations across the country.
Comcast Newsmakers
In honor of Hispanic Heritage Month, Comcast Newsmakers is spotlighting leaders committed to championing America's Hispanic community. Interviews focus on financial literacy education, farmworkers' rights, and efforts to increase funding and support of the LGBTQ+ Hispanic community. Featured guests include Amy Hinojosa of MANA, A National Latina Organization; Ron Estrada of Farmworker Justice; and Frankie Miranda of the Hispanic Federation. Interviews are available at ComcastNewsmakers.com, and Xfinity customers can say "Comcast Newsmakers" into their Voice Remote to watch.
Connection Through Creation
The Connection through Creation program highlights content creators who are using art and the Internet to create community, honor culture, and spark positive change. Stay tuned throughout the month to see inspirational artwork from Aldo Delara, Andrea Cira, and Fabiola Lara across Comcast's social media and Xfinity platforms.
Andrea Cira | Fabiola Lara | Aldo Delara |
Before moving to the US, Andrea Cira grew up in Mexico where she gained an appreciation for handmade crafts. She shares with Comcast how that influenced her to becoming a cut paper artist. Follow her @acirastudio. Watch the video above | Fabiola Lara is an illustrator and content creator based in Philadelphia, PA. Using the Internet, she's been able to connect with other Latin American and Hispanic artists to help share their stories. Follow @fabioladraws for more. Watch the video above | Oklahoma City-based photographer Aldo Delara embraces his Mexican heritage as he captures stunning landscapes and slices of life on film. Follow @aldodelara for more. Watch the video above |
Digital Equity & Social Impact
Through Project UP, Comcast's comprehensive initiative to advance digital equity and economic mobility, we are proud to partner with organizations that address digital-skills programming across the country. Nationally, it is working with UnidosUS and Hispanic Federation to fuel workforce training and digital-skills programs that address the digital divide and provide job seekers and small-business owners with the resources they need to advance their careers.
Locally, it is supporting Esperanza with providing and promoting digital resources and assistance to Spanish-language communities in North Philadelphia. In Florida and Georgia, it is partnering with Prospera, which works to educate Hispanic small-business owners on connectivity and strategies to help grow their businesses. It is also helping Encuentro cultivate a network of Spanish-language Digital Navigators who offer support services, affordable connectivity, device access, and critical digital-skill building to low-literacy Hispanic populations in New Mexico.
In addition to supporting digital equity initiatives, it is also investing in small businesses and innovators through Comcast RISE and Comcast LIFT Labs. These two teams recently joined forces to produce and release a three-part docuseries, Culture Capital. The docuseries showcases nine game-changing and diverse entrepreneurs who are laying the foundation for future founders and features conversations with an array of business owners and founders at all stages of the journey.
Featured in Culture Capital is Melinda Archuleta, founder of Bar Carlo, a full-service, neighborhood Mexican American restaurant in Portland, Oregon. Growing up in Southern California as a Mexican American, Melinda frequented Mexico with her family to connect to her heritage. Those experiences inspired her to explore the flavors of her culture. After working in various San Diego restaurants, Melinda had the opportunity to create Bar Carlo and quickly infused it with vibrant and authentic flavors that reflect her roots.
Learn more about Melinda's journey and Comcast RISE on Black Experience on Xfinity, Peacock, and the Xumo Play app.
Our Employees
Comcast employees are celebrating Hispanic Heritage Month across the country with local and national employee-led events exploring the diversity of Latino cultures from cooking and dancing to professional development opportunities, allyship, and more.
As part of the DE&I Speaker Series, employees heard from astronaut and author, José Hernández on September 24. Jose shared his inspiring journey from migrant farmworker to NASA astronaut and offered insights into the complexities of his Latino American experience and the role of allyship in creating inclusive spaces.
View additional multimedia and more ESG storytelling from Comcast Corporation on 3blmedia.com.
Contact Info:
Spokesperson: Comcast Corporation
Website: https://www.3blmedia.com/profiles/comcast-corporation
Email: info@3blmedia.com
SOURCE: Comcast Corporation
View the original press release on accesswire.com
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